Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Tag Archive: Daniel Durst

  1. Banijay Media Germany Unveiled

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    Media and entertainment powerhouse, Banijay, today unveils the rebrand of creative and marketing agency Banijay Live Artist Brand (BLAB) which becomes Banijay Media Germany. Co-Managing Directors Ingrid Langheld and Daniel Durst will continue to oversee the company.

    The move introduces three pillars within the company: House of Brands, House of Likes and House of Rights. Creative marketing unit House Of Brands, works in co-operation with broadcasters, bringing together well-known TV formats with brands. Successful examples include FRoSTA and the TV total WOK WM. Under House Of Likes, Banijay Media Germany will develop social media strategies, authentic storytelling, digital content, and communities across numerous channels. In addition, House Of Rights will market content from advertisers and TV producers via all relevant platforms or through the company’s own wide-reaching MySpass network.

    Ingrid Langheld, Co-Managing Director, Banijay Media Germany: “Following the recent transfer of the live activities to Brainpool Live Entertainment GmbH, the logical next step towards strengthening our business is now taking place. Through our strategic rebrand as Banijay Media Germany, we will focus on our strength as a dynamic creative and marketing agency, building our market position and showcasing our formidable portfolio.”

    Daniel Durst, Co-Managing Director, Banijay Media Germany: “Digital content, branded entertainment, community building and content distribution are of utmost relevance. By focusing on the core competence of a digital full-service entertainment agency, we are taking the next step into the entertainment future. As a creative, strategic partner for producers, advertisers, broadcasters and streamers, we develop and produce individual content and distribution strategies, creating unique moments to get people talking.”

    The news comes after Brainpool TV, part of Banijay Germany, restructured its live events agency and tour divisions under new label Brainpool Live Entertainment GmbH – an independent move which further complimented the latest announcement from FL Entertainment, the listed entity within which Banijay sits, regarding the launch of Banijay Events, following its minority investment in The Independents, and Banijay’s signing of the majority acquisition of Balich Wonder Studio.

  2. Banijay Germany Launches New Label, Banijay Live Artist Brand

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    Banijay Germany confirms new label Banijay Live Artist Brand (BLAB), led by Managing Director Ingrid Langheld, with Daniel Durst joining the management from July 1, 2021.

     

    Banijay Live Artist Brand will focus on the strategic promotion of established artists and young talent, the development of live formats, and the creation and production of digital entertainment content. The label will produce for broadcasters, platforms, streamers and audio providers, and will house a digital content unit to produce originals for its own platforms, as well as distribute original podcasts. Banijay Live Artist Brand operates its own comedy digital distribution channel, MySpass, which already reaches more than 14.5 million followers and up to 220 million monthly video views on social media.

     

    Building on years of know-how, Banijay Live Artist Brand is set to develop content with all of Banijay Germany’s companies, in close co-operation with Brainpool, Endemol Shine Germany, Good Times, Banijay Productions, MadeFor and the artist management labels. A 360° license evaluation of Banijay’s extensive catalogue will attract fans and viewers to the programme brands.

     

    Ingrid Langheld, former Managing Director of Brainpool’s live artist and brand division, will be joined by Daniel Durst to lead the division. Durst comes from Bertelsmann, where he worked on new product strategies as Chief Product Manager. He has previously held positions at Axel Springer, including Head of Strategic Product Development, Product Director of Upday and Director, Consumer Products of BILD and WELT.

     

     

    Marcus Wolter, CEO Banijay Germany: “Banijay Live Artist Brand brings the unique opportunity to establish future-oriented entertainment brands and artists with the entire backing of Banijay Germany. Ingrid’s team of experienced and talented marketing, digital and live production experts can guarantee artists and brands maximum attention on all high-reach media platforms. ”

     

    Ingrid Langheld, Managing Director Banijay Live Action Brand: “I’m looking forward to taking the company to the next level with my team, and to creating extraordinary entertainment worlds for brands on all platforms, with our artists, partners and colleagues from Banijay. With Daniel as Co-Managing Director, we have a proven digital strategist and I am excited to shape the future together with him. “