Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Dan Lewsey

  1. Banijay Kids & Family Unveils Portfolio of Hub Channels

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    Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces the rebranding of its existing hub channels and unveils a raft of new brands, showcasing its portfolio of world-class children’s entertainment.

    Available on YouTube, the ZeeKay suite of channels features four main brands, ZeeKay Cartoons, ZeeKay Junior, ZeeKay Family and ZeeKay Education, alongside a raft of genre specific channels. Totalling 16 unique strands, the new channels specialise in areas such as music, action, sport and arts, alongside hubs for Arabic, French, German , Portuguese and Spanish speakers. Shows featured include Totally Spies!, Mister Maker, Corpse Talk, Mumfie and Fort Boyard: Ultimate Challenge.

    Dan Lewsey, Global Head of Digital, Banijay Kids & Family says: “We have a flourishing digital audience, hungry for more content. With our vast catalogue of premium shows, our rebranded and new genre focused hub channels, help meet this global demand. By leveraging our world-renowned IPs to build successful channel brands, we also aim to extend these brands through additional verticals such as FAST channels.”

    Banijay Kids & Family’s digital team manages the division’s online media network of more than 150 channels, across major platforms including Amazon, Meta, TikTok, YouTube, and FAST channels, watched by 75 million viewers each month. This includes more than 100 YouTube channels, accumulating more than 11 billion views and 55 billion minutes streamed, and 1.5 billion minutes streamed on Amazon.

    Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

    Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay.

    ZeeKay Hub Channels

    https://www.youtube.com/@ZeeKayJunior

    https://www.youtube.com/@ZeeKayCartoons

    https://www.youtube.com/@ZeeKayFamily

    https://www.youtube.com/@ZeeKayEducation

    https://www.youtube.com/@DessinsAnime/

    https://www.youtube.com/@ZeeKayJuniorFrancais/

    https://www.youtube.com/@ZeeKayBritishCartoons

    https://www.youtube.com/@ZeeKayMusicOfficial

    https://www.youtube.com/@ZeeKayAnimal

    https://www.youtube.com/@ZeeKayAction

    https://www.youtube.com/@ZeeKayArts

    https://www.youtube.com/@ZeeKayChallenge

    https://www.youtube.com/@ZeeKaySport

    https://www.youtube.com/@ZeeKayDibujosAnimadosEspanol/

    https://www.youtube.com/@ZeeKayCartoonsDeutsch

    https://www.youtube.com/@ZeeKayBrasil

  2. Banijay Kids & Family Inks Content Deal with TheSoul Publishing

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    Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a deal with award-winning digital studio, TheSoul Publishing.

    The collaboration will introduce some of Banijay Kids & Family’s globally loved titles, including Mister Maker, Let’s Play and Lilybuds, to TheSoul Publishing’s FAST, AVOD and social content proposition. Known for channels, such as 5-Minute Crafts®, the No. 1 DIY digital brand in the world, Bright Sideand 123 Go!, TheSoul Publishing reaches over 2 billion followers across its portfolio of platforms including on Facebook, Instagram, Snap, TikTok and YouTube.

    Banijay’s Alongside Mister Maker, Let’s Play and Lilybuds, as well as TheSoul’s 5-Minute Crafts, Slick Slime Sam, and Frankenfood, are among the multiple entertainment brands featured on this newchannel and VOD offering for social media and streaming platforms.

    Dan Lewsey, Global Head of Digital, Banijay Kids & Family says: “Combining TheSoul Publishing’s expertise with our diverse catalogue of premium kids’ brands, allows us to reach our audiences across a multitude of growing and emerging platforms. This collaboration ensures some of the most popular kids brands in the market are available to a wide audience and demonstrates our commitment to supercharging the commercial performance of our IP.”

    Jonathan Shrank, Head of Broadcast Content Distribution, TheSoul Publishing says: “TheSoul’s presence on streaming platforms worldwide, and our hugely popular, diverse, and engaging kids’ content offering is a perfect match for Banijay Kids and their fantastic shows. As platforms look for unique and compelling programming, pairing the world’s largest international content distributor with the world’s most viewed digital content company is a can’t miss opportunity! Additionally, we are very excited to bring our incredible social media reach to Banijay’s fingertips and to see this relationship blossom.”

    With a diverse catalogue of award-winning content, Banijay Kids & Family partners with leading broadcasters and platforms globally, producing a broad range of shows for kids and families. Notable credits include Zodiak Kids & Family France’s global franchise Totally Spies! which will be returning to screens with a rebooted series from 2024; the iconic Mr Bean: The Animated Series from Tiger Aspect Kids & Family; and from Zodiak Kids & Family Productions UK, Mister Maker, the popular ultimate interactive arts and crafts show for younger kids, broadcast in over 200 territories.

  3. Banijay Kids & Family Boosts its Digital Network

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    Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a partnership with YouTube revenue experts, The Polar Bears, to supercharge the commercial performance of its digital network.

    The partnership will see Banijay Kids & Family leverage The Polar Bears’ expertise, to grow and unlock new revenue streams across its digital channel network, via paid media, advertising sales, sponsorship, branded content and ad funded programming.

    Dan Lewsey, Global Head of Digital, Banijay Kids & Family says: “With an extensive catalogue of globally loved brands, we are reaching huge audiences every day through our digital network. Innovating and adapting to an ever-changing market is at the heart of what we do, and by working with The Polar Bears, we can optimise monetisation of these views and deliver an additional, healthy revenue stream.” 

    Elliot Baum, Founder, The Polar Bears add: “The Banijay Kids & Family’s award-winning catalogue is an enticing proposition for advertisers looking for innovation and safe, premium environments on YouTube. The broadcast presence and global scale; will give brand partners the confidence to create unique digital activations on YouTube. We’re excited to work with these brands and help shape the Banijay Kids & Family digital commercial solutions for the future.”

    Banijay Kids & Family, the specialist production and distribution arm of media and entertainment powerhouse, Banijay, is home to some of the biggest kids brands in the world. Its portfolio of iconic and globally-loved shows generates 75 million global monthly digital views with the likes of Lolirock, Mister Maker and Totally Spies!.

    With a diverse catalogue of award-winning content, Banijay Kids & Family partners with leading broadcasters and platforms, producing a broad range of shows for kids and families. Notable credits include Zodiak Kids & Family France’s global franchise Totally Spies! which will be returning to screens with a rebooted series from 2024; the iconic Mr Bean: The Animated Series from Tiger Aspect Kids & Family; and the classic brand Topo Gigio which has been lovingly reimagined by Banijay’s Movimenti Production.