Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: CreAsia Studio

  1. CreAsia Studio & TrueVisions NOW Expand ‘My Chef in Crime’ Franchise To Thailand

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    CreAsia Studio, launched by Deepak Dhar and Banijay Entertainment, and TrueVisions NOW today announced the Thai adaptation of My Chef in Crime, an innovative crime drama that blends forensic science, food, and mystery in a uniquely Thai context. Developed and produced by CreAsia Studio and My Shot, this eight-part series helmed by Thai producer-writer Pornmanus Rattanavich and scriptwriter Nitikarn Pinmuangngarm, Rapeepimol Chaiyasena , and Punnapat Sutthiwong will be available exclusively on TrueVisions NOW in Q4 2026.

    My Chef in Crime follows a forensic scientist-turned-chef who becomes the prime suspect in his rival chef’s mysterious death. He must clear his name, using his deep knowledge of food chemistry and forensic science, and teaming up with a fearless investigative police officer whose past intertwines with his own. Together they tackle intriguing cases through culinary experiments, all the while crafting mouthwatering dishes.

    Deepak Dhar, Founder & Group CEO, Banijay Asia, Endemol Shine India said, “CreAsia Studio continues to drive the next wave of creative expansion across Southeast Asia. With non-scripted originals like Race to Space and scripted formats like My Chef in Crime now set in Thailand, we’re not only building local stories but also shaping a shared regional identity for premium Asian content. Every format we build is designed to spark collaboration and foster exchange across borders, and this marks another step in our journey to make Asia a key player in the global content landscape.”

    Mr. Ongard Prapakamol, Head of True Visions & Media Division, TrueVisions Group, stated, “At TrueVisions, we continue to invest in compelling local storytelling. My Chef in Crime is an extraordinary concept that brings together two of Thailand’s biggest passions — food and drama — through an inventive crime narrative. We’re proud to collaborate with CreAsia Studio on this exciting journey.”

    “My Chef in Crime is the first scripted format developed and produced by CreAsia, proudly rooted in Southeast Asia. Thailand is brimming with exceptional storytellers and untapped creative brilliance. At CreAsia Studio, we remain committed to creating original formats infused with Asian cultural DNA, designed not only to resonate locally but also to captivate audiences globally.” Said Jessica Kam, Executive Vice President & Business Head, CreAsia Studio.

    The production is supported by the Department of Cultural Promotion, Ministry of Culture of Thailand and THACCA, and is slated to begin in February 2026, with the series premiering on TrueVisions NOW in late-2026. The show promises a fusion of culinary art, crime-solving intrigue, and Thai cultural depth.

  2. Banijay Asia’s ‘Race to Space’ Kicks Off in Thailand

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    Banijay Asia, a part of Banijay Entertainment, today announced the roll-out of its latest disruptive concept with Race to Space Thailand. The ‘genre-bending’ format, conceptualised by Banijay Asia and SERA (Space Exploration & Research Agency), and produced by Deepak Dhar’s CreAsia Studio, for TrueVisions NOW, is set to send the first-ever Thai citizen into space. SERA joins the mission as its backbone, to work alongside CreAsia Studio to help bring to life, this ‘out-of-the-planet’ experience.

    Deepak Dhar, Founder & Group CEO, Banijay Asia, Endemol Shine India, and CreAsia Studio, said:“As an Indian creator and producer, it fills me with pride to see our ideas travelling beyond borders and shaping new frontiers of storytelling. Race to Space Thailand is not just a show – it is a movement that democratises space travel and inspires millions to dream big. Thailand is just the beginning, the format will soon resonate in India as well as other parts of South East Asia, as we take the concept forward with team SERA.”

    For Banijay Asia, this is more than just another ambitious project – it is a landmark that signals the rise of Indian-born imagination shaping global frontiers. With space exploration as its canvas, the show will blend science, aspiration, and entertainment – to deliver a ‘never-seen-and-felt-before’ experience.

    Mr. Ongard Prapakamol, Head of TrueVisions and Media, True Corporation PLC, stated: “With our commitment to being the Home of Entertainment in the digital era, TrueVisions NOW continues to deliver world-class, one-of-a-kind content experiences to Thai audiences, especially content that resonates with digital lifestyles and sparks boundless inspiration. This historic collaboration with CreAsia is not only a gateway to global-scale content, but also the beginning of a new frontier for Thailand. For the very first time, Thai people from all walks of life – regardless of profession or gender – will have the chance to compete for a once-in-a-lifetime opportunity.”

    Mrinalini Jain, Group Chief Development Officer – Banijay Asia & Endemol Shine India, said: “Race to Space is a landmark concept in the journey of Banijay Asia’s global storytelling ambition. It’s a format that embodies aspiration, innovation, and inclusivity – giving ordinary people the chance to live out their most extraordinary dream. We’re excited to partner with SERA in making this a reality.”

    Joshua Skurla, Co-Founder of SERA, added: “The collaboration between SERA, TrueVisions NOW, and CreAsia Studio is founded on a shared vision to inspire an entire nation. We are building a cultural phenomenon that unites the country in a shared endeavor. We are honored to be part of this moment, and look forward to also kicking off the India phase soon.”

  3. Deepak Dhar forms CreAsia Studio for South East Asia

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    Deepak Dhar, Founder & Group CEO – Banijay Asia and EndemolShine India, today announced Banijay Asia’s strategic expansion into South East Asia, with the formation of a new entity – CreAsia Studio. With a focus on local collaborations to create local originals and produce local Banijay IP adaptations, he announced the appointment of Jessica Kam-Engle as the EVP & Business Head of CreAsia Studio. She will report to Deepak Dhar, and be responsible for driving business strategy and growth in the key markets of South East Asia – Malaysia, Indonesia, Singapore, Hong Kong, Philippines, Vietnam, and Thailand. An established Film/TV producer and studio executive, Jessica has more than 20 years of experience working in the region, with brands like Disney+, HBO Asia, Warner Media Entertainment Networks, MTV Networks/Viacom, MGM Gold Network, Dow Jones Newswires, and Celestial Pictures

    Talking about the development, Deepak said, “Given Jessica’s unparalleled experience in the Asian market, Banijay’s global IPs and marquee concepts, exciting local collaborations and a focus on India as a production hub for the region, CreAsia Studio is our next growth engine.” He further added, “We’re confident of Jessica’s leadership to steer us towards a leading presence in the region. Her appointment is also a testament to our commitment to tapping into newer markets and diversifying our portfolio in the vibrant South East Asian entertainment sector.”

    Talking about her new innings, Jessica Kam-Engle said, “It’s my privilege to join the  Banijay family, and I am excited to lead the strategic expansion in South East Asia. There are vast opportunities to develop local and global IPs with the pool of creative talent from this region, leveraging Banijay’s world-class content production expertise and its global distribution clout.  I am looking forward to exciting collaborations with key players in the region.”

    Jessica was most recently Head of Content and Development for Disney+ in APAC, during which she commissioned more than 60 scripted and non-scripted original series across the region with notable commercial hits include Korean dramas Moving, Big Bet, Connect; Japanese live action Gannibal; Chinese series Taiwan Crime Stories, Delicacies Destiny; and Bahasa series Wedding Agreement, Mendua, Call My Agent, Teluh Darah. In 2017-2021 Jessica was Head of Original Production for HBO Asia overseeing its original productions across Asia in 10 languages, including TV series like Workers, Invisible Stories, The Talwars: Behind Closed Doors, Folklore, Food Lore, Grisse, The Teenage Psychic 2, and feature film The Garden Of Evening Mists. Prior to HBO, she has been an independent film producer, based out of Beijing and Hong Kong from 2008 to 2016, during which time she produced 10 feature films including the critically acclaimed The Piano in a factory.

    This latest move complement’s Banijay’s existing activity and presence in the region driven by its global distribution operation, Banijay Rights, which continues to handle format licensing across the region in collaboration with Dhar and the team.