Banijay Rights Assembles Landmark China Deal For LEGO® MastersComments Off on Banijay Rights Assembles Landmark China Deal For LEGO® Masters
Banijay Rights today announces a new adaptation for competition reality format LEGO Masters, with China the latest country onboard.
Chinese production company Long Qing Media has been commissioned to produce a first run of the show for Shenzhen TV, in a deal brokered by Huo Yuan Media (The Content Connected).
Production is currently underway for the hit entertainment format, which sees pairs compete against each other to wow judges with awesome inspiring designs and brick builds.
LEGO Masters is a firm hit globally, with this commission following recent orders from TVNZ 2 in New Zealand, Atresmedia in Spain and TV 2 in Norway.
Successful productions broadcasting so far this year include the US, which is currently on air, and proving a major success for FOX as the #1 show among younger viewers (P18-34) and teens, and its second-most streamed entertainment series. The series three finale of LEGO Masters Australia in April dominated the ratings, broadcasting as the number one show of the day in all key demos. The format also had a spectacular debut run in Denmark in April, pulling in a 50.6% share for 15–34-year-olds across the season.
Originally created by Tuesday’s Child Television and the LEGO Group, Banijay globally distributes the format and finished tape for the show.
Simon Cox, SVP Acquisitions, Banijay Rights, said: “Taking proven hit LEGO Masters to a market like China marks a milestone moment for this incredibly warm, creative and joyful competition show that continues to build global momentum. We know this program will resonate strongly with a Chinese audience and we’re incredibly excited to work with our partners Shenzhen TV, Long Qing Media, Huo Yuan Media and the LEGO Group to make this happen.”
Tony Zhang, Executive Producer, Vice President, Long Qing Media, said: “We are thrilled to produce this show. The LEGO Brand has a huge fan base in the Chinese market and all our teams are big LEGO fans. We want to bring this creativity, enthusiasm, and positive spirit experiences together to audiences.”
William Tan, Senior Adviser, Huo Yuan Media (The Content Connected), added: “Our goal is to further bridge content between the Chinese and global markets. We found LEGO Masters, a global hit with all the right touch points to succeed in China. Connecting the right content with the right partner in China is what we do best.”
Jill Wilfert, Head of Global Entertainment, The LEGO Group, added: “We are thrilled to be bringing LEGO Masters to China, along with our partners at Banijay Rights. We hope that families and fans in China will be inspired by the unlimited creativity and endless possibilities of the LEGO brick.”
LEGO Masters has now been adapted for 15 international broadcasters across Europe, the US, Australia and Asia, with the reinvention of the iconic toy into a reality competition series providing upbeat, inclusive viewing.