Tag Archive: Brazil

  1. Banijay Owned Endemol Shine Brasil Celebrates 15 Years

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    Endemol Shine Brasil, the top independent production company in the world’s sixth most populous nation, is celebrating its 15th anniversary this month and enjoying record success.

    A division of Banijay, the world’s largest producer and distributor of international content, Endemol Shine Brasil produced a record number of original series in 2021 and is set to top that level of production this year with shows across leading Brasilian broadcast, cable and streaming platforms.

    The studio currently produces hits for Globo, Netflix, HBO Max, Band, Discovery Home & Health, Record, MTV, GNT and numerous other outlets. And it’s behind such hit series as Love Is Blind, MasterChef, Survivor, All Together Now, Rio Shore, The Rolling Kitchen, Iron Chef, Extreme Makeover: Home Edition, The Wall, Masked Singer, Queen Stars and recently launched MasterChef+.

     Endemol Shine Brasil was recently honored as the top production company in the nation at the Caboré Awards and two of its series, The Masked Singer Brasil and The Bridge Brasil, were on the shortlist for the prestigious Rose d’Or Award. In 2022, Endemol Shine Brasil will have produced more than 20 original series, up 21% vs. it’s 2021 output.

     Five years ago, Endemol Shine Brasil launched a branded content team and the studio has now successfully developed and produced original series with leading brands such as Pantene, Stella Artois, Beats, Skol, Budweiser, Samsung, and many others.

    In addition to content with major brands, Endemol Shine Brasil has a licensing department with over 300 licensed products from many of Banijay’s top series, including Masterchef Brasil, Peaky Blinders, Simon’s Cat, Black Mirrorand more.

    Nani Freitas, CEO of Endemol Shine Brasil, stated that the production company, upon opening its doors in 2007, was only responsible for licensing formats. Years later, it started to produce and adapt its own and third-party content and soon established itself as a leading production house, offering a wide variety of audiovisual services for numerous outlets.

    “We’ve enjoyed 15 years of experience in a market that offers excellent business opportunities,” says Freitas. “We’ve established our position in Brasil by standing out for the excellence of our services, delivering high-quality productions in all genres we produce, be they talent shows, games, gastronomy or relationships. We celebrate these 15 years with great pride.”

    Attentive to market trends and movements, Endemol Shine Brasil has also been working closely with its network, streaming and brand partners to support its content on social media. MasterChef Brazil social platforms, managed by Endemol Shine Brasil, currently have 3.4 million followers on Instagram, 2.4 million followers on Facebook, 1.65 million followers on Twitter, 4.47 million subscribers on YouTube and approximately 10 million minutes consumed, surpassing one billion views

    Brazilians spend, on average, almost eight hours a day on broadcast, pay TV, video games and streaming – more than twice the global average of 2 hours and 55 minutes, according to Kantar Ibope.

  2. Torch Lit on Brazilian Survivor Comeback

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    Banijay today announces that hit-reality series, Survivor, will return to Brazil after a 12-year break, co-produced by Globo and Endemol Shine Brasil.


    The reality show known locally as No Limite, will be hosted by André Marques and in a unique twist, will feature a cast of previous Big Brother Brasil contestants. In addition to the 11-episode run, Globo has commissioned a spin-off for its entertainment channel, Multishow, which will also host re-runs. Globo’s entertainment portal, Gshow, and its VOD service, Globoplay, will host exclusive content and highlights.


    Produced in more than 40 territories since its launch in 2000, Survivor is a global hit and superbrand, standing as one of the most watched formats worldwide. More than 10 million viewers tuned in to the 40th season last year on CBS in the U.S., the latest Australian adaptation was seen by nearly 40% of the population, and the most recent French version, Koh Lanta, ended as number one in its slot.


    Laurens Drillich, President of Endemol Shine Latino says: “This is such great news. Currently we have Big Brother Brasil on Globo and the fact that Survivor – another all-time classic reality series – will debut soon on the channel, is the biggest compliment we as a company could get. With Boninho and his team at Globo, and our colleagues at Endemol Shine Brasil working together on this show, I am sure this will be another huge success and serve a new generation of fans for Survivor in Brazil.”


    Lucas Green, Global Head of Content Operations at Banijay added: Survivor is one of the most iconic formats in the Banijay portfolio and bringing the show back to a major market such as Brazil is an important moment in the next phase of its growth. We’re seeing great momentum with beach reality formats, filming safely in different locations around the globe, and this deal is set to build the genre even further.”


    Survivor tests the spirit of a group of ordinary, and yet extraordinary, people who are marooned, with little more than the clothes on their backs and their own animal cunning. As they catch their own food, build their own shelter and order their own society, castaways must compete in increasingly difficult tests of strategy and guile.


    The latest commission of No Limite builds on Endemol Shine Brasil’s successful partnership with Globo, which also includes the network’s biggest show, Big Brother Brasil, which was recently awarded a Guinness World Record after topping 1.5 billion votes last year.

  3. Endemol Shine Brazil Announces New Season of Branded Reality Format Cabelo Pantene

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    Banijay today announces P&G has commissioned the third season of Endemol Shine Brazil’s branded reality format, Cabelo Pantene. The four-episode-series will be delivered by Pantene Brazil’s YouTube channel in November 2020, with Maisa Silva as host. 


    Created and produced by Endemol Shine Brazil, the multiplatform reality show sees people from all walks of life undertaking tasks which test the full potential of their hair. Cabelo Pantene has aired two successful series in partnership with Grey Brasil and sponsored by Pantene Brazil.  The series gave Pantene the highest peak of Google searches for five years and topped the hair care category on YouTube in Brazil. The YouTube channel gained +40K subscribers from all over the country and had +62 million views. 


    Cabelo Pantene sees people from all walks of life live undertaking tasks which test the full potential of their hair. It’s not a beauty contest but instead challenges participants to express their essence and identity. Participants share their stories and learn from the most respected experts, to take full advantage of the health and diversity of their tresses. 


    This branded content format has been adapted in Portugal for two successful seasons. Endemol Portugal produced this version in partnership with global haircare brand Pantene, from Procter & Gamble, commissioned by broadcaster TVI. 


  4. Banijay Rights’ Iconic Format ‘Wife Swap’ Keeps On Swinging

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    Banijay Rights, the leading distribution arm of Banijay Group, announces a host of new format deals around the world for hit entertainment brand, Wife Swap. Included in the raft of deals is a local adaptation in Brazil, which will see the Wife Swap format hit Brazilian screens for the very first time.


    Currently in production by Teleimage, the Brazilian addition will make its debut on TV Record in February 2019. The 11 x 80’ series – known locally as Troca de Esposas – will air weekly in a primetime slot. Wife Swap is the award-winning reality series that gets straight to the heart of how we live and love by inviting two households to swap wives for two weeks.


    Further local adaptations are already underway with Banijay Group’s Screentime Australia, Banijay Studios North America and Banijay Finland respectively. An 8 x 90’ series will air on Australia’s Seven in 2019, a 10 x 60’ series in the U.S., and in Finland, the new series will air on AVA (MTV3) in late 2019.


    Elliott Chalkley, VP Sales at Banijay Rights, commented, “The deal with TV Record in Latin America acts as a major format commission for Wife Swap, one of the most iconic entertainment formats in the market. The show’s continuing success on the global stage – and growing portfolio of international versions, including Brazil – is driven by its simple yet highly adaptable premise and real-life setting. The series always guarantees drama-packed primetime entertainment, but also offers a unique opportunity to explore how we live – discovering whether these families, from different walks of life, can embrace and learn from their differences and find common ground.”


    Marcelo Silva, Programming VP of Record TV, said, “Record TV is always looking for fresh reality show formats to surprise our viewers. We truly believe that Wife Swap meets what we are looking for as it creates an unusual situation of changing the wives between two completely different families. The challenge of living together in the confinement of a reality show draws the attention of the Brazilian audience, especially the young people and those who are very connected to social networks. We believe that there is a real identification and a constant interest in this type of TV program, because it spawns daily conversations across all media extending the scope of the program”.


    These latest deals follow the recent announcement that Wife Swap has been recommissioned for a third season by BTV in Bulgaria, and a fourth season for TFX (formerly NT1) in France. A second series – a double season (20 x 60’) – recently aired on Russia’s U Channel.


    Banijay Rights will manage global sales of the finished series from English speaking territories Australia, and the U.S.


    Originally produced by RDF Television for the UK’s Channel 4, Wife Swap has been on air continuously for 15 years and has now been adapted in 27 countries. The series is a primetime staple in many territories, such as Romania (25 seasons for Prima) and Ukraine (14 seasons for 1+1), and has aired for eight seasons in Slovakia, and ten seasons in the Czech Republic for TV Nova.


    Every episode of Wife Swap begins with the wives arriving at their new homes and initially meeting their temporary families.  Aided only by an instruction manual left by her predecessor, the wife must spend the first week living according to the rules of the house, often prompting the question: ‘How do people live like this?’ Cameras follow the two women from different backgrounds, as they have to adapt to parenting, socialising and running the household according to the other wife’s rule-book.  In week two, expect big changes as the swapped wife runs the household as she sees fit.  Plus, the wives and their spouses have a summit meeting; no punches are pulled as they judge each other’s life choices and the effect those decisions have had on the families. Stand back!