Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Banijay Media Germany

  1. Banijay Media Germany Strengthens Its Branded Entertainment Unit

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    Content powerhouse, Banijay Entertainment, today announces creative and marketing agency, Banijay Media Germany, is strengthening its branded entertainment unit with Alex Aussem, Christoph von Hunnius and Andreas Wolf. They will be working alongside Anna-Lena Pittelkow, who joined earlier this year, and will be leading the Creative division.

    In keeping with the agency’s strategic development and elevated brand experiences, Aussem will take on the role of Creative Director. Previously at HeimatTBWA, he will spearhead the development of innovative marketing concepts to bring fresh creative insights. Meanwhile, von Hunnius joins as Client Service Director, bringing extensive experience in creative consulting to oversee the integration of branded content with entertainment formats, delivering cohesive and impactful campaigns. Wolf, formerly at EndemolShine Germany, steps up to become Creative Digital Director, where he will leverage his digital knowledge to enhance the group’s social media presence.

    Anna-Lena Pittelkow, Head of Creative, Banijay Media Germany says: “We’ve seen huge momentum with branded entertainment, and these new hires enable us to grow even further in this area. Strengthening our team with Alex, Christoph and Andreas will help us deliver premium content for our brand partners and ensure a unified approach across all media and platforms.”

    Banijay Media Germany is the creative marketing arm of Banijay Germany, designing, producing, and distributing brand experiences for customers across all media genres and platforms. Its core focus areas are branded entertainment, digital storytelling, content distribution and community building.

    In 2023, Banijay Entertainment expanded its brand-funded portfolio with the launch of Banijay Branded Entertainment (BBE). Overseen by Carlotta Rossi Spencer, Head of Branded Entertainment and Business Development, BBE provides centralised support for Banijay’s global teams in creating branded content. Last month, the division announced strategic partnerships with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, in order to enhance the expertise and appeal of BBE’s 360° production, marketing and measurement services.

  2. Banijay Media Germany Bolsters Creativity and Digital Distribution with New Roles

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    Banijay Germany today announces its creative marketing agency, Banijay Media Germany, has appointed Anna-Lena Pittelkow into the new position of Creative Director, and Mirjan Hildebrandt as Head of Digital Distribution & Content Acquisition.

    Pittelkow, previously Managing Director and Chief Creative Transformation Officer at Grabarz & Partner, brings a wealth of experience to this new role, driving creative strategy and campaign development, utilising her industry background from high-profile agencies like Zum Goldenen Hirschen and Scholz & Friends. Together with the Sales & Brand Partnerships team, she will spearhead strategic development, creating tailored brand experiences across all media and platforms.

    In addition to expanding the creative department, Banijay Media Germany is strengthening its leadership in content distribution. Mirjan Hildebrandt, formerly of WDR Mediagroup, joins Banijay Media Germany as Head of Digital Distribution & Content Acquisition, tasked with expanding its FAST channel offering, among other responsibilities.

    Ingrid Langheld and Christian Nienaber, Managing Directors of Banijay Media Germany: “As an experienced advertiser and brand expert, Anna complements us perfectly with her knowledge, her creative excellence and incredible energy. Alongside our teams, she will set the example in innovation and develop tailor-made proposals for brands and collaborations with other agencies. We are also very pleased to have gained an experienced distribution expert in Mirjan. Together we will continue to drive the expansion of Banijay Media Germany.”

    Anna-Lena Pittelkow, Creative Director at Banijay Media Germany, says: “My career began at Endemol 15 years ago within the format development team, and since then, my heart has been in TV. The opportunity to develop new, smart and effective brand placements within some of the strongest entertainment brands in the business was extremely enticing and I can’t wait to bring my creative marketing knowledge to this new role.”

    Mirjan Hildebrandt, Head of Digital Distribution & Content Acquisition, adds: “Eleven years ago I was part of the company which is now Banijay Media Germany, and it’s great to return, bringing new skills and expertise gathered in the fast-paced world of digital distribution and FAST channels.”

    Banijay Media Germany is the creative marketing agency of Banijay Germany. It designs, produces and distributes brand experiences for customers across all media genres and platforms. Operating within three divisions, House of Brands, House of Likes, and House of Rights, it is an expert in branded entertainment, digital storytelling, content distribution and community building.

  3. Banijay Media Germany appoints Christian Nienaber Co-Managing Director

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    Media and entertainment powerhouse, Banijay, today confirms the appointment of Christian Nienaber as the new Co-Managing Director of creative and marketing agency, Banijay Media Germany. Effective April, Nienaber will be working alongside long-standing Managing Director of Banijay Media Germany, Ingrid Langheld, as they jointly take charge of the agency’s business areas: House Of Brands, House Of Likes, and House Of Rights.

    Nienaber joins from TV and video analytics specialists, “all eyes on screens” (aeos), where, as Chief Commercial Officer, he was responsible for sales, marketing and partnerships. Prior to his time at aeos, he held various management positions at RTL Deutschland, RTL ZWEI, and Saatchi & Saatchi, where he was site manager for the southern German agencies.

    In his position as Co-Managing Director at Banijay Media Germany, Nienaber will succeed Daniel Durst, who joined Banijay Media Germany in April 2021. During Durst’s tenure at Banijay Media Germany, alongside Ingrid Langheld, he was instrumental in leading the restructuring of the label as a digital and marketing strategist within the Banijay Germany network.

    Marcus Wolter, CEO and Co-Founder, Banijay Germany comments: “Banijay Media Germany stands for innovation and strong, individually-staged brand experiences. Many thanks to Daniel, who has significantly contributed to the successful repositioning in the market and the expansion of our digital offering. Christian will continue to drive this forward in the future together with Ingrid – we warmly welcome him to Banijay Germany.”

    Ingrid Langheld, Managing Director, Banijay Media Germany adds: “I would like to thank Daniel for the invaluable strategic support during our realignment and for the positive collaboration we’ve shared. As a result, we have created a healthy foundation for the ongoing growth of our businesses, and the expansion of our customer portfolio. I am looking forward to working with Christian, a recognised industry expert, whose expertise will strengthen Banijay Media Germany.”

    Christian Nienaber adds: “I am thrilled to become part of the Banijay Media Germany team. Together with Ingrid and the strong team already in place, we will continue to exploit and expand the potential of the extremely successful TV brands and personalities, as well as the resulting cooperation opportunities with strong brand partners.”

    Banijay Media Germany is the creative marketing agency of Banijay Germany. It designs, produces, and distributes, brand experiences for customers across all media genres and platforms. Operating within three divisions, House of Brands, House of Likes, and House of Rights, it is an expert in branded entertainment, digital storytelling, content distribution and community building.

  4. EndemolShine Germany’s Brand-Funded Big Brother Spin-Off Hits 8.81 Million Live Views

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    Media and entertainment powerhouse, Banijay, today announces its all-new Big Brother spin-off in Germany, Big Brother – Knossi Edition hit 8.81 million live views during the 57-hour live stream on Twitch. With more than 2 million unique viewers, the series topped 283 million watched minutes.

    Big Brother – Knossi Edition marked the format’s first venture into branded entertainment, and was a collaboration between EndemolShine Germany, Banijay Media Germany, Rainer Laux Productions (an EndemolShine Germany company) and DLS Consulting, the management of Knossi.

    German social media star and entertainer, Jens “Knossi” Knossalla, moved into the Big Brother house alongside content creators Fritz Meinecke, Ann-Kathrin Bendixen aka Affe auf Bike, Marc Eggers and Adam Wolke aka Skyline TV, in a 57-hour live stream format. The series aired live on Knossi’s Twitch channel, with highlight clips also available on the Joyn platform – the streaming app of ProSiebenSat.1 Media, broadcaster of Celebrity Big Brother Germany.

    Selected brand partners for the launch of the innovative format included SIMon Mobile, Denkriesen, kaufDA, Kaufland, Warner Bros., Snocks, Hasbro, Samsung, Gönrgy and Particibrand. The brands were integrated authentically into the format such as when SIMon mobile was shown whilst collecting the housemates’ mobile phones and Kaufland and its products were shown when the creators chose their food.

    Fabian Tobias, Managing Director EndemolShine Germany: “Knossi finally got the keys to the Big Brother house… In return, we got the opportunity to work across different platforms and reach new audiences with one of the most famous Twitch personalities in Germany. A producer of Big Brother in Germany, Rainer Laux made it one of the most successful television brands in the country, and his idea to extend the brand in this way was a great opportunity to open up new target groups. Alongside Banijay Media, we have the best partners in this field who implemented our vision together.”

    Moritz Bergmann, Head of Sales & Brand Partnerships Banijay Media Germany: “We staged Big Brother in a new, digital way and integrated selected brand partners natively into the content. Through the active and playful placements, the wide-reaching creators acted as vehicles for the brands’ messages and transported them into the digital community. Thanks go to EndemolShine Germany, Knossi and our brand partners!”

    Rainer Laux, Managing Director Rainer Laux Productions and Executive Director EndemolShine Germany: “It was a great to see how successfully our Big Brother performs, not only as a television format, but also as a purely digital format on Twitch and Joyn. This spin-off was adapted to the young target audience and thus shows the versatility of the brand.”

    To date, Banijay format Big Brother has had 68 adaptations, broadcast across 72 countries, with over 550 seasons and 36,000 episodes. 2022 marked the most successful year ever global with 33 productions airing across 26 markets.

    Last month, Banijay confirmed its ambitions to further expand its brand funded portfolio, with the unveiling of Banijay Branded Entertainment (BBE). A new division within the group, BBE is overseen by Head of Branded Entertainment Business Development, Carlotta Rossi Spencer, and will leverage Banijay’s expansive global production expertise to further evolve the group’s global efforts in the branded content space.

  5. Banijay Media Germany Unveiled

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    Media and entertainment powerhouse, Banijay, today unveils the rebrand of creative and marketing agency Banijay Live Artist Brand (BLAB) which becomes Banijay Media Germany. Co-Managing Directors Ingrid Langheld and Daniel Durst will continue to oversee the company.

    The move introduces three pillars within the company: House of Brands, House of Likes and House of Rights. Creative marketing unit House Of Brands, works in co-operation with broadcasters, bringing together well-known TV formats with brands. Successful examples include FRoSTA and the TV total WOK WM. Under House Of Likes, Banijay Media Germany will develop social media strategies, authentic storytelling, digital content, and communities across numerous channels. In addition, House Of Rights will market content from advertisers and TV producers via all relevant platforms or through the company’s own wide-reaching MySpass network.

    Ingrid Langheld, Co-Managing Director, Banijay Media Germany: “Following the recent transfer of the live activities to Brainpool Live Entertainment GmbH, the logical next step towards strengthening our business is now taking place. Through our strategic rebrand as Banijay Media Germany, we will focus on our strength as a dynamic creative and marketing agency, building our market position and showcasing our formidable portfolio.”

    Daniel Durst, Co-Managing Director, Banijay Media Germany: “Digital content, branded entertainment, community building and content distribution are of utmost relevance. By focusing on the core competence of a digital full-service entertainment agency, we are taking the next step into the entertainment future. As a creative, strategic partner for producers, advertisers, broadcasters and streamers, we develop and produce individual content and distribution strategies, creating unique moments to get people talking.”

    The news comes after Brainpool TV, part of Banijay Germany, restructured its live events agency and tour divisions under new label Brainpool Live Entertainment GmbH – an independent move which further complimented the latest announcement from FL Entertainment, the listed entity within which Banijay sits, regarding the launch of Banijay Events, following its minority investment in The Independents, and Banijay’s signing of the majority acquisition of Balich Wonder Studio.