Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Banijay Italia Holding

  1. Nonpanic to Produce Second Season of Maître Chocolatier – Talenti in Sfida

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    Media and entertainment powerhouse, Banijay, today announces Nonpanic, part of Banijay Italia Holding, will produce a second season of Maître Chocolatier – Talenti in Sfida for Sky Italia’s free-to-air channel TV8. The judges, renowned pastry chef Melissa Forti and Lindt Italy’s Nico Tomaselli, alongside the host, Michelin-starred chef and MasterChef Italia judge, Giorgio Locatelli, will all return for the new series.

    Over five episodes, the brand-funded format – co-owned by Banijay Italia Holding and Lindt & Sprüngli Spa – will put ten chocolate and pastry experts to the test, as they battle it out to win the title of Maître Chocolatier. Series one averaged nearly 200k viewers per episode and saw Lisa Pericoli crowned winner, and becoming part of the Lindt Italia Maîtres Chocolatiers team.

    Recently Banijay confirmed its ambitions to further expand its brand funded portfolio, with the unveiling of Banijay Branded Entertainment (BBE). A new division within the group, BBE is overseen by Head of Branded Entertainment Business Development, Carlotta Rossi Spencer, and will leverage Banijay’s expansive global production expertise to further evolve the group’s global efforts in the branded content space.

    Nonpanic is a television production company which is part of the Banijay Italia Holding, founded in 2013 and led by CEO Paolo Bassetti. Nonpanic has produced titles for all major Italian broadcasters. Among its most notable programs are Marriage at First Sight Italy, Camionisti in trattoria, Fuori Menù, and Sono Innocente.

  2. Banijay Italia Partners with Premium Start-Up, Greenboo Production

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    Media and entertainment powerhouse, Banijay, today announces Banijay Italia is partnering with Greenboo Production, a recently established Italian label, founded by award-winning producer Marco Belardi. Launched in 2022, the company has quickly become known for its diverse portfolio of premium scripted series, documentaries and films for linear, streamers and cinema, and via the agreement, will look to further build growth and audiences, both locally and beyond.

    Marco Belardi’s recent credits include A casa tutti bene, a series by Gabriel Muccino, inspired by his 2018 film of the same name, which was filmed last year, and Lions of Sicily, coming up for Disney. Elsewhere, his renowned film repertoire includes Immaturi, Immaturi – Il Viaggio and Tutta Colpa di Freud, along with recent hits Perfetti Sconosciuti, The Place, Supereroi, Il Primo giorno della mia vita, Italiano Medio by Maccio Capatonda, Il Professor Cenerentolo by Leonardo Pieraccioni, La Pazza Gioia by Paolo Virzì and Gli anni più belliby Gabriele Muccino.

    Paolo Bassetti, President and Country Manager of Banijay Italia Holding says:  “Greenboo is a promising new venture, which, thanks to the experience of its founder, Marco, has already launched numerous high-profile projects with great writing and directing talent attached. For us at Banijay Italia Holding, partnering with this rising force represents a significant stride to expand our industry position in scripted, feature films and cinema.”

    Marco Belardi, founder and CEO of Greenboo Production says: “I’m immensely proud that a powerhouse like Banijay is investing in a company I founded, and I thank Marco and Paolo Bassetti for the trust shown. I am sure that together, Greenboo will continue to flourish and hit even more significant milestones.”

    Marco Bassetti, Chief Executive Officer of Banijay says: “Marco Belardi is a great creative whose entrepreneurial spirit aligns with our core values at Banijay. This strategic partnership is an exciting step as we look to further expand our presence in Italy, especially in feature films, building Banijay Italia’s premium scripted and documentary offering. This collaboration will allow Greenboo to tap into the expertise of our labels and teams across the world, maximising their creative potential, and building our library of local language content, as well as amplifying our position as a significant partner for talent, broadcasters and platforms internationally.”

    Banijay Italia Holding has gradually grown its portfolio of scripted labels, which are behind numerous successful titles like documentary Ferro, the docu-reality The Ferragnez and the film Pausini – Piacere di conoscere ti, all for Amazon Prime Video. Its production companies’ credits also include Un Professore, Lea – Un Nuovo Giorno, La Sposa, Cuori, Il Paradiso delle Signore for Rai, and Luce dei miei occhi and Fosca Innocenti for Mediaset. It also acquired high-end Italian scripted label Groenlandia last year, bringing a slate of productions including Rose Island, The Law According to Lidia Pöet, The Law and Mixed by Erry, all for Netflix, as well as two seasons of Romulus for Sky, and the recently announced projects for Amazon Prime Video,Antonia and No Activity.