Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Banijay Iberia

  1. Banijay Rights Unveils Bosé Renacido at Content Americas Ahead of Icon’s Tour

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    Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, today announces it is including revealing documentary boxset series Bosé Renacido amongst its line-up at Content Americas 2025 in Miami next week.

    Produced by Shine Iberia (Banijay Iberia) for Spain’s Movistar Plus+, this landmark 4 x 60’ series explores the extraordinary life and career of legendary pop singer and actor Miguel Bosé. The documentary covers pivotal moments of Bosé’s life, from his childhood with his culturally iconic family and rise to international stardom, to his personal journey of fatherhood and his current life in Mexico.

    The launch of Bosé Renacido coincides with Miguel Bosé’s highly anticipated 2025 concert tour, which spans Mexico, Latin America, and the US from February to December.

    Michelle Wasserman, SVP Latam, US Hispanic & Brazil, Banijay Rights, said: “Bosé Renacido gives a deep and compelling insight into the fascinating life of one of Latin music’s most influential figures, Miguel Bosé. With intimate and exclusive access to Bose’s incredible personal and professional milestones, this documentary is a must-have for broadcasters seeking captivating factual programming at Content Americas, and beyond.”

     

    Macarena Rey, Executive Producer of ‘Bosé Renacido’ and CEO of Shine Iberia, added: “I called Miguel when he was writing his book and told him: if you really want to tell your life story, it’s time to make an exclusive and unique documentary series. This is ‘Bosé Renacido’, a wonderful journey in which Bosé and 50 other people who appear in the documentary share unpublished anecdotes, details of their personal and professional lives, curiosities and a personal archive that is a real gem. Miguel has more lives than a cat, he is a life and another life and another life, that’s why it’s called ‘Renacido’. Today, a few months after its premiere, the series is the most watched non-fiction format in the history of the Spanish TV platform Movistar Plus+.” 

     

    An international artist with a career spanning almost five decades, Bosé stands as an iconic figure in both the music and film industries. He has sold more than 30 million records worldwide and starred in landmark films like Pedro Almodóvar’s High Heels.

    Born in Panama City to actress Lucia Bosé and famed bullfighter Luis Miguel Dominguín, Bosé grew up immersed in the world of art and culture, mentored by family friends such as Pablo Picasso and Ernest Hemingway.

    Bosé Renacido forms part of Banijay Entertainment’s extensive slate of scripted, non-scripted and format titles for Content Americas 2025, which includes scripted series Wolf Hall: The Mirror and the Light and format MasterChef: Dessert Masters. Michelle Wasserman, SVP Latam, US Hispanic & Brazil, Banijay Rights, and Ivania Zamora VP Sales, Banijay Rights, will be in attendance at the market.

    Since 2012, Shine Iberia has produced hit shows in Spain and Portugal, with home-grown content, as well as local adaptations from Banijay Entertainment’s diverse catalogue, including MasterChef and third-party formats such as Next Level Chef, Sewing Bee and The Voice Portugal. Shine Iberia also creates premium branded content such as Hairstyle: The Talent Show, producing five local versions covering Spain, Italy, the U.S., Mexico and Brazil, and Mistura Beirão. It recently moved into scripted programming with biopic Bosé, a collaboration with Elefantec Global and Legacy Rock for Paramount+.

     

  2. LALIGA Studios, Blend Studios & MContent Develop “Veleta” Biopic on Spain’s First Women’s Footballer

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    LALIGA Studios, the joint venture between Banijay Iberia and LALIGA, is to partner with Blend Studios, and M Content, to develop a brand-new film dedicated to the fascinating story of Spain’s first women’s footballer, Anita Carmona Ruiz; nicknamed both Nita and Veleta. A story of survival and courage in a man’s world, the fascinating true story dates back to 1920s Malaga and follows the sportswoman as she disguises herself as a man in her quest to pursue her passion… football.

    Andalusian producer Blend Studios was founded by director Paco Torres, winner of two RTVA awards, a Corporate Cannes and an Amnesty International award, among others; and M Content, led by showrunner Amaya Muruzábal, is creator of successes, Reina Roja and Hernán (Amazon Prime Video).

    Veleta is based on the work of author, journalist and sports collector, Jesús Hurtado, who only uncovered this never-before-told story in 2020, 80 years on from her death, her identity remained a mystery as Malaga’s fans had made a pact of silence with one purpose: to enable her to keep playing. Now the trio of producers are bringing this tale to screens.

    “Our goal is to make a film that moves, mobilises, and tells the whole world the practically unknown story of Anita Carmona” says Paco Torres, director and co-screenwriter with Amaya Muruzábal.

    Amaya Muruzábal highlights that “Andalusian Veleta is an exceptionally combative and determined character, a figure rarely seen on the big screen, since she was the world’s first women’s footballer”

    “We always talk about those stories that deserve to be told. The world of sport is full of them. We are here to talk about those issues that we all know need to be discussed. Football still drags issues like racism, sexism, homophobia… and sometimes, fiction is the best vehicle to tell a truth” says Chalo Bonifacino Cooke, CEO of LALIGA Studios.

    In recent months, LALIGA Studios has announced two major deals: a project with Little Spain (by artist C. Tangana) to create a fiction series set in the LALIGA universe; and another agreement with Hollywood production company MTP, led by Mike Tollin, executive producer of the acclaimed documentary series, The Last Dance.

    Blend Studios is currently producing animated series, Jesterina, together with Indian production company, Toonzstation, which will be distributed by Digitoonz. Among other developments is short film, Leviticus 20:13, a crime thriller already selected by Seville European Film Festival (SEFF), the Elche Film Festival, Islantilla Flickers, Sombras and BARS (Buenos Aires Rojo Sangre). Paco Torres directs his second feature film after his intriguing debut The Magic of Hope,and after the premiere at the Cork Film Festival of an experimental film shot in 14 hours in Ireland, Saol; plus his multi-award-winning short films The Rattle of Benghazi, Halowin and Setenta.

    Since launching in March 2023, M Content has been in advanced development of its first two films with showrunner Amaya Muruzábal serving as executive producer, following the international success of Reina Roja. The label’s purpose – a fiction brand emerging from Mandarina Contenidos, creator of Argentine hit, El amor después del amor (Netflix) – is to create Spanish content with high social impact on both sides of the Atlantic.

  3. Banijay Iberia Bolsters Sports Offering with New Division

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    Banijay Iberia, part of content powerhouse Banijay Entertainment, today at MIPCOM Cannes announces the launch of Banijay Iberia Sports. The new division will create and develop original sports-related content, led by newly-appointed Gonzalo Miró.

    The move, spearheaded by Banijay Iberia CEO, Pilar Blasco, signals a significant push into the world of sport. Broadening the business’ efforts in sportainment, documentary and digital, it echoes the wider Banijay Entertainment-focus in this area, following the launch last year of new division, Banijay Sport.

    Pilar Blasco, CEO of Banijay Iberia, says: “Banijay Iberia’s move into the sports area began in 2023 with the creation of LaLiga Studios. Today, complementing Banijay Entertainment’s wider global sports drive, we strengthen our commitment to diversifying our offering in this way, capitalising on market opportunity and demand, via the birth of Banijay Iberia Sports, a new division led by Gonzalo Miró. Welcoming him to our ambitious collective of talent, we look forward to continuing to explore alternative avenues for storytelling in this burgeoning space.”

    Gonzalo Miró, director of Banijay Iberia Sports added: “It is an honour to be part of Banijay Iberia, a company responsible for great audiovisual successes, and at the forefront of innovation and creativity. I am embarking on this brilliant challenge with great enthusiasm, and with the aim of boosting the company’s position as a leader in sports content. In doing so, I’m confident we can attract new talent and pave for the way for more sport-centric, original stories, to make their way onto screens.”

    Having started a degree in Humanities, Politics and Journalism, Miró began his audiovisual content career working as an apprentice of a director on successful short films, one of which was awarded the Spanish Goya award in its category. Thanks to this experience, he decided to study at film school in New York. After, he returned to Spain and began his career as a television contributor presenting Las mañanas de Cuatro alongside Concha García Campoy. Since then, he has appeared in a variety of shows, from sports (Deportes COPE, Radio MARCA), to current affairs (La Roca, Liarla Pardo, Más vale tarde, Espejo Público) and entertainment (Celebrity MasterChef, Pekín Express). Having completed the RFEF sports director course, he has also been a jury member at film festivals such as the Málaga Festival.

    Today’s news follows the unveiling of new feature-length documentary, The Silence of the Earth, produced by Banijay Iberia label Diagonal TV with Crescendo Media Production, in association with Banijay Rights. Shedding light on one of the most pressing issues facing the world, climate justice, this gripping exposé takes centre stage at MIPCOM 2024, bringing the undeniable human rights story to global buyers.

  4. Banijay Rights Partners with Diagonal TV and Crescendo on Hard-Hitting Climate Justice Documentary

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    Content powerhouse, Banijay Entertainment, today announces a powerful new feature-length documentary shedding light on one of the most pressing issues facing the world, climate justice. Produced by Banijay Iberia label Diagonal TV with Crescendo Media Production, in association with Banijay Rights, this gripping exposé takes centre stage at MIPCOM 2024, bringing the undeniable human rights story to global buyers.

    Directed by acclaimed filmmaker Eulogio Romero, The Silence of the Earth delves into the lives and deaths of three courageous environmental activists, Berta Cáceres, Paulo Paulino Guajajara and Aldo Zamora, who paid the ultimate price for defending the planet from corporate greed and environmental destruction. The documentary is not only an investigative thriller, but also a heart-wrenching drama, shining a light on the dark forces behind their deaths and connecting them to global climate change.

    The Silence of the Earth offers exclusive access to the victims’ families and unprecendented insights, revealing the corporations and local power structures complicit in these crimes. The film underscores the far-reaching effects of environmental destruction, extending far beyond the borders of Latin America, with the depletion of natural resources and forests  accelerating the threat of global climate change.

    Jordi Frades, Managing Director, Diagonal TV, says: “This documentary is not just a film, it’s a call to action. Climate change is the defining crisis of our time, affecting every person on the planet. Through Silence of the Earth, we bring to life the powerful and harrowing stories of the environmental activists who paid the ultimate price to protect the earth. Eulogio Romero masterfully blends investigative thriller with cinematic drama, delivering a deeply human narrative to engage audiences and inspire action.”

    Cathy Payne, Chief Executive Officer, Banijay Rights, says: “The Silence of the Earth is an urgent and vital documentary. By revealing the real-life consequences of environmental destruction, we hope to spark conversations on the intersections between corporate power, human rights and the climate crisis. With our global reach, Banijay Rights is committed to ensuring this essential story reaches audiences worldwide, and we believe MIPCOM 2024 is the perfect stage for its international debut.”

    The documentary will feature alongside Banijay Entertainment’s diverse factual line-up for MIPCOM 2024, including CNN Original travelogue series Eva Longoria: Searching for Spain, feature-length documentary, Atomic People for the BBC, and docu-series 7/7: Three Weeks in July for the BBC and BBC iPlayer. Additionally, two feature-length premium documentaries from Scenery, a joint venture with Banijay Benelux, are available to buyers in Cannes: Front Row and LARA: The Man Who Took on Escobar.

  5. LALIGA Studios, the joint venture between LALIGA and Banijay Iberia, closes a deal with Little Spain to develop a fiction series set in the LALIGA universe.

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    LALIGA Studios, the joint venture between Banijay Iberia and LALIGA, has closed a deal with Little Spain, the production company founded by internationally renowned artist C Tangana, to develop a fiction series set in the LALIGA universe. This is a pioneering project as it is the first production with the IP of LALIGA and the official seal of approval from a competition of its size and scope.

    “We are facing a unique opportunity to produce the first fiction series that can exploit at all levels the IP of LALIGA, its clubs, its talent, its stadiums, its fans, to achieve a degree of veracity rarely seen in football-related fiction,” explained Chalo Bonifacino Cooke, CEO of LALIGA Studios.

    For its part, the Little Spain team has stated “the objective is to create a story set in the context of Spanish professional football and from the idiosyncrasies of the LALIGA teams, where football, culture and life converge. This project is the result of a creative collaboration with actor Josh Hutcherson, a friend and ally of Little Spain in Los Angeles. This is a milestone for Little Spain, as it allows us to tell a story located between two key points: Spain and the United States. In order to capture the essence of the football world and its lifestyle accessible to very few, the key elements will be emotion and our signature cinematic style.”

    This project is also a new milestone in the strategic alliance between the company owned by LALIGA and Banijay Iberia, part of Banijay Entertainment, the content powerhouse with 130 production companies present in 21 territories, and Little Spain. Last March, both production companies created, together with LALIGA, the anthem 1voiceVSRACISM to fight against racism. This chant was played in all LALIGA EA SPORTS and LALIGA HYPERMOTION stadiums during the week of the World Day for the Elimination of Racial Discrimination and had a great resonance, generating more than 193 million impressions and an average value of more than 9.7 million euros.

    Little Spain, with a growing influence in the audiovisual and creative world, won three Gold Lions in June at the Cannes Lions International Festival of Creativity, one of the most important advertising awards in the world. There it triumphed with the music video of the anthem, that the artist C Tangana – founding partner of the production company – composed for the centenary of RC Celta, a LALIGA EA SPORTS team. A success that comes after his first leap into feature-length documentaries with Esta ambición desmedida, a piece nominated for the Goya awards in 2023 that narrates the gestation and making of the tour of C Tangana’s influential album El Madrileño.

    In just one year of life, LALIGA Studios has produced for more than 100 operators, broadcasting in more than 190 countries around the world. It has also produced Límite 24H, the first programme on the closing of the summer transfer window, which announced the official last-minute signings thanks to exclusive access to LALIGA’s 7th floor and was broadcast on channels such as Movistar+, DAZN, ESPN, DirecTv and Sky TV.

    Since its inception, LALIGA Studios has created content for LALIGA and its main sponsors and clubs. Also, in its desire to be a pioneer in the world of sports entertainment, LALIGA Studios recently closed a deal for the development of football-related content with Hollywood production company MTP, formerly known as Mandalay Sports Media. This project is led by Mike Tollin, executive producer of the worldwide phenomenon The Last Dance, the miniseries about Michael Jordan and the Chicago Bulls that became the most watched documentary in history on ESPN in the United States and a record-breaking hit on Netflix.

    Banijay Iberia and LALIGA joined forces last year to launch LALIGA Studios, a company led by Chalo Bonifacino Cooke. The partnership with Little Spain reflects Banijay Entertainment’s commitment to grow the sports entertainment business through new partnerships, content investments and mergers and acquisitions following the recent launch of Banijay Sports.

  6. Banijay Branded Entertainment Strikes Deals with Launchmetrics and IMA

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    Content powerhouse Banijay Entertainment, today announces its specialist division, Banijay Branded Entertainment (BBE), has aligned with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, to offer clients 360° production, marketing and measurement services.

    Launchmetrics is the market’s first AI-powered Brand Performance Cloud, helping more than 1,700 clients launch campaigns, amplify reach, measure ROI, and benchmark their brand performance.  Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face, and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode.

    Creative agency, IMA, part of Banijay Iberia, works with broadcasters and platforms, to deliver boutique solutions and services to clients, crafting and producing visual identities, promos and creative campaigns. Recent projects include promotional assets for Paramount+’s The Envoys and Bosé; commercials for the 2024 Goya Awards; brand identity and promotional assets for RTVE’s Dance If You Can and Telecinco’s Celebrity Big Brother Spain; and brand development work for LALIGA and Banijay Entertainment. It is also the leading creative on all of Banijay Entertainment’s cutting-edge corporate promos, illustrating the group’s diverse offering and propensity to drive internal, entrepreneurial-geared collaboration.

    Carlotta Rossi Spencer, Head of Branded Entertainment Business Development, Banijay Entertainment says: “We have a first-class reputation for delivering premium content for our brand partners, leveraging Banijay Entertainment’s incredible in-house production talent, to create engaging storytelling that audiences love. Now with the additional expertise of Launchmetrics and IMA, BBE can continue elevating its brand offering to bring a full-service package to producers and clients alike; from brand work to format ideas, production, marketing assets and measurement.“

    Agus Cantero, Creative Director, IMA adds: “Banijay Entertainment’s branded output is going from strength to strength, and I believe our expertise at crafting powerful creative assets will further enrich its offering to clients. Across a wide range of creative, engaging and story-driven solutions and services, we can enhance the impact of brand-funded entertainment for BBE’s partners.”

    BBE provides centralised support for Banijay’s teams creating branded content around the world. Recent successes include Big Brother – Knossi Edition, the format’s first venture into branded entertainment, for Twitch and Joyn, which was a collaboration between EndemolShine Germany, Banijay Media Germany, Rainer Laux Productions and DLS Consulting; Niall Horan’s Homecoming: The Road To Mullingar with Lewis Capaldi with Guinness, produced by Banijay UK’s Electric Robin for Prime Video; Maître Chocolatier for Lindt, produced by Banijay Italia’s Nonpanic, which aired on TV8 and is confirmed for a second season; and the multi-territory Hairstyle The Talent Show with Alfaparf, from Shine Iberia, which has produced five local versions covering Spain, Italy, the U.S., Mexico and Brazil. In addition to the in-house production houses, the department will also partner closely with Balich Wonder Studio and Banijay Live on its brand-led activations to extend deal potential.

  7. Mike Tollin’s MTP and LALIGA Studios to Develop Slate of Soccer-Centric Projects.

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    Since its founding in 2023, LALIGA Studios, a joint venture between Banijay Iberia, part of media and entertainment powerhouse Banijay, and LALIGA, is dedicated to pioneering new standards in sports entertainment through the creation of global original content, brand content, digital media, live events, and a commitment to pushing the boundaries of creativity and bringing entertainment to a worldwide audience.

    “LALIGA is the most exciting soccer league in the world. It touches people across the globe with a passion that’s unrivaled. And now, through our collaboration with MTP we can develop a global slate of projects that will take the sport from the pitch to a whole new audience worldwide” said Chalo Bonifacino Cooke, CEO of LALIGA Studios.

    MTP, previously known as Mandalay Sports Media is a sports-focused media company in Los Angeles. At the helm is Mike Tollin executive producer of the global sensation The Last Dance, the miniseries on Michael Jordan and the Chicago Bulls, which became the most watched documentary ever on ESPN in the U.S. and a record-breaking hit globally on Netflix. The series also won the 2020 Primetime Emmy Award for Outstanding Documentary or Nonfiction Series. MTP followed up its sports doc success two years later with 2022’s The Redeem Team (Netflix) which won the Sports Emmy for Outstanding Long Documentary.

    Tollin’s storied Hollywood career includes scripted films, television hits, and documentaries such as the Oscar-nominated Hank Aaron: Chasing the Dream. He was one of the original producers on the landmark 30 for 30 series for ESPN and in the last decade, has been trusted to tell the stories of sporting icons Michael Jordan, Derek Jeter, Allen Iverson and Shaun White. He has also worked on innovative projects alongside EA Sports, 2K Sports, and Jordan Brand.

    “Over the last decade, soccer and sports at large, have become fully mainstream in the US and beyond. Sports fans around the country are embracing the same aspects of the game that has made it the most-played sport in the world. Our partnership with LALIGA Studios will amplify this trend and bring the sport to a new demographic through accessible human storytelling.” said Jonathan Vogler, President of MTP’s Unscripted division.

    The details of the slate have not yet been announced but the first of its projects is already in the works led by MTP and Emmy winning producer-director Diego Hurtado de Mendoza.

    “I’m beyond excited about what we’ve been preparing. This is such a perfect match. MTP’s unmatched track record developing the most memorable projects in recent years and Spain’s LALIGA being the most dynamic soccer league globally are the perfect platform for developing the biggest, and most enjoyable new shows that will expand the categories of how sports can engage a global audience,” said Diego Hurtado de Mendoza.

  8. Banijay Iberia and Mrs Greenfilm Join Forces to Drive Sustainability in Iberian TV

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    Banijay Iberia, comprising Spain and Portugal’s leading scripted and non-scripted production companies, and Mrs Greenfilm, a leading sustainability consultancy in Spain, have signed an agreement to help build a greener future. In doing so, they combine their efforts to achieve a more sustainable audiovisual industry.

    Through education, training and meetings at Banijay Iberia’s labels, the partnership with Mrs Greenfilm aims to develop protocols, tools, new initiatives and ultimately, the group’s own sustainability strategy and transformation.

    Pilar Blasco, CEO of Banijay Iberia: “Aware of the impact productions have on our environment, today we take a decisive step in our commitment to developing a more sustainable content industry. Thanks to Mrs Greenfilm’s guidance – with whom our teams have already collaborated on productions like Operación Triunfo – we will be better equipped to understand our impact and implement appropriate measures to reduce it.”

    Ana Méndez Márquez, co-founder of Mrs Greenfilm: “Sustainability in the content sector is here to stay. That’s why it’s important to see companies like Banijay Iberia embracing sustainability as part of its core business. We firmly believe initiatives like this are what our industry needs to achieve a true transition toward a greener economy.”

    Earlier this month, Banijay Iberia was confirmed as the first Gold Partner of non-profit organisation, the Observatory of Diversity in Audiovisual Media (ODA), to further the company’s strong social commitment and advocacy for diversity within the content industry.

    Banijay Iberia is part of media and entertainment powerhouse Banijay. The global group champions positive change across ESG (environment, social, governance) and continues to promote education, establish new initiatives, and maintain high standards in measurement, to stimulate improvements globally both internally and within the wider industry. Most recently, it launched Banijay Launch, dedicated to women format creators, and supported by Blasco, who served as judge.

  9. Prepare to be Starstruck with Shine Portugal’s Adaptation of Hit Format

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    Media and entertainment powerhouse, Banijay, today announces Shine Portugal, part of Banijay Iberia, will produce ten episodes of Starstruck for public broadcaster RTP.  

    The commission marks the sixth adaptation of the show, which was originally created by Banijay UK label, Remarkable Entertainment. Launching first in the UK, Starstruck aired for two seasons on ITV and ITVX, and has also been adapted in Chile, Bulgaria, Belgium and Denmark, where it repeatedly won its slot across all demographics.

    Macarena Rey, CEO of Shine Iberia, Spain and Portugal comments: “Starstruck is a feel-good show, all about celebrating great music. As well as the tension of the competition, the Portuguese version will have the added excitement of live performances from the exceptional talent of the contestants, which will make for captivating, emotive and all-round spectacular TV.” 

    Lucas Green, Chief Content Officer, Operations, Banijay adds: “This entertainment format continues to delight and entertain audiences with its display of outstanding talent and cross-generational appeal. Now in its sixth territory, Starstruck continues to demonstrate its strength and adaptability.” 

    In Starstruck, a trio of ordinary people, with extraordinary talent, take to the stage as they team up and transform into some of the world’s biggest music icons, singing live to battle it out against rival groups. With only one spot up for grabs in the grand finale, the winning trio must compete against each other for a shot at securing the life-changing cash prize.

  10. Banijay Iberia Strengthens its Commitment to Diversity with ODA Partnership

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    Banijay Iberia, part of media and entertainment powerhouse, Banijay, today announces it has become the first Gold Partner of the Observatory of Diversity in Audiovisual Media (ODA). The partnership with the non-profit organisation furthers the company’s strong social commitment and advocacy for diversity within the audiovisual industry. 

    Through this innovative 360-degree pilot project, ODA will support the company in developing, producing, and promoting its productions, and serve as a consultant throughout the entire process, ensuring compliance with representation and diversity standards. 

    As a Gold Partner, Banijay Iberia will contribute to ODA’s ongoing research into representation through annual reports and the ODA Awards. It will also have exclusive access to the organisation’s premium analytics tools, talent pool and tailored workshops. 

    Pilar Blasco, CEO of Banijay Iberia, comments: “With this initiative, we want to take another step forward in our commitment to diversity. Internally we count on employee resource groups, such as Banijay Pride and Banijay Elle, as well as other partnerships with organisations that promote a better society; but this collaboration with ODA is truly strategic. For the first time, we will offer a practical tool that will enable all our teams to create better and more inclusive content, placing us at the forefront of positive change in the region.” 

    Jorge Gonzalo, President and CEO of ODA, adds: “Thanks to this agreement, Banijay Iberia and ODA join forces to demonstrate the importance of specialist support throughout the different phases of the development process, ensuring fairer and more responsible methods and outcomes.”  

    Banijay Iberia is part of media and entertainment powerhouse Banijay. Launched in 2008, Banijay, is home to over 130 production companies across 21 territories, a multi-genre catalogue boasting over 185,000 hours of original standout programming, and a complementary live entertainment business – Banijay Events. The global group chapmpions positive change across ESG (environment, social, governance) and continues to promote education, establish new initiatives, and maintain high standards in measurement, to stimulate improvements globally both internally and within the wider industry. Most recently, it launched Banijay Launch, dedicated to women format creators, and supported by Blasco, who served as judge.  

  11. Zeppelin’s Dance If You Can Takes Centre Stage

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    Media and entertainment powerhouse, Banijay, today announces Zeppelin, part of Banijay Iberia, is set to launch original talent show Baila Como Puedas (international W/T: Dance If You Can). Airing on La 1, the show, created by Zeppelin (Banijay Iberia) and produced in collaboration with RTVE, will be hosted by Anne Igartiburu, and promises to redefine entertainment, as dancers face the ultimate challenge of their careers.

    Baila Como Puedas forms part of the Banijay @ BAFTA London TV Screenings event later this week. It follows sixteen accomplished professionals showcasing their skills as versatile dancers and choreographers. Forming couples, they will instruct eight celebrities without dance experience, in all types of dance disciplines, such as contemporary, house, jazz and more. For 10 weeks, the professional dancers will fully immerse themselves in the competition, living together at the Baila Como Puedas Academy.

    The excitement kicks off in the first episode, where each celebrity (Álvaro Muñoz Escassi, Ana Guerra, Fabiola Martínez, Jaime Astrain, Lydia Lozano, Maestro Joao, Nicolás Vallejo-Nágera and Sabrina Salerno) selects a professional dancer to form a dynamic duo with. The dancers can accept the proposition or reject it and remain in the reserve waiting to be chosen by another celebrity. Professionals who were not matched in the initial round are then placed on reserve, eagerly awaiting their chance to shine.

    The dancers will have to prepare choreography and teach the amateur celebrity to deliver a spectacular performance. As an additional challenge, celebrities and dancers will also be divided into teams and perform outdoors group choreography, with only 48 hours to prepare!

    A panel of judges (Beatriz Luengo, Norma Duval, Rafa Méndez and Yolanda Ramos) will critique and evaluate each couple’s performance weekly, determining the fate of the professional dancers. After working together, the bond between celebrities and contestants is strong, taking them on an emotional journey, as the celebrities are responsible for their partners progress in the competition.

    The twist? Eliminated dancers can switch celebrity partners and return stronger than ever thanks to a repechage. At the halfway point of the series, the couples will begin to be eliminated together, and only the finalists will perform in the grand finale, where the professional contestant of the winning couple will receive €50,000.

    Miguel Martín, Managing Director of Zeppelin says: “Building on Zeppelin’s experience and success as creators of reality, competition and entertainment programmes like The Bridge and TimeZone, Baila Como Puedas is a fun and original series never seen before on television, that represents an authentic evolution in dance programmes. It is an entertainment blockbuster in which every week the contestants coexist and compete. We have turned the focus: those who take the risk, the real contestants, are the professional dancers, and subsequently, we will see celebrities like we have never seen them.”

    James Townley, Chief Content Officer, Development at Banijay adds: “Zeppelin is renowned for genre-defining entertainment, and this latest format is no different. Bringing this new and original show to market demonstrates the continued strength of our IP pipeline and I’m looking forward to sharing the format with our teams around the world.”

    Zeppelin is behind huge shows such as Big Brother Spain, Floor Filler, LOL: Last One Laughing or All Against One, and is also the creator of original formats like TimeZone and The Bridge (El Puente), which has now sold internationally to territories including the UK, Australia, and Brazil, where it was awarded an International Emmy.

  12. First International Adaptation for Banijay’s No Strings Attached

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    Media and entertainment powerhouse, Banijay, today confirms Cuarzo Producciones, part of Banijay Iberia, will produce the first international adaptation of No Strings Attached (Sexo, Famosos y Muñecos de Trapo) alongside Flooxer for Atresplayer, the platform of the leading audiovisual group in Spain, Atresmedia.

    In this daring format, celebrities will read and voice the recreation of erotic fan fiction, set against the backdrop of scenes enacted with puppets. This intimate, mischievous, and sometimes surreal series, catapults well-known faces out of their comfort zone, for a night the celebrities, and the viewers, will never forget. Hosted by Valeria Ros, Atresplayer will release a new episode weekly, which will be available to premium users.

    Juan Ramón Gonzalo, Managing Director, Cuarzo Producciones, comments: “We loved the idea of getting celebrities hot under the collar and bringing them into the surreal world of adult fan fiction. Audiences can expect some hilarious reactions and awkward moments as our stars, and the puppets, bring these bedtime stories to life.”

    James Townley, Chief Content Officer, Development, Banijay adds: “No Strings Attached is side-splittingly funny and delivers unadulterated entertainment. A totally unique format, lifting the covers on the intriguing and mysterious world of erotic fan fiction, we are seeing strong international interest.”

    No Strings Attached was originally created in the UK by RDF Television for Channel 4. Cuarzo Producciones is a highly creative and experienced producer, from entertainment to reality, talk shows and documentaries. Its credits include Where is Marta? for Netflix, Trash or Treasure and Temptation Island.