Comments Off on Banijay Brands Partners with ZURU for MasterChef Mini Range
Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, today announces it has partnered with leading toy and consumer goods company, ZURU, to launch a new MasterChef Mini Brands collectables range.
ZURU is one of the largest toy companies in the world, and the creator of Mini Brands, a global phenomenon, shipping over 1.5bn units over the last two years. This new partnership will see a range of miniature MasterChef dishes, to create Mini versions at home, available online and in stores. In addition, the collection will expand into a broad range of mini home products based on the hugely popular MasterChef Arovo range.
Alice Bernardi, Director of International Brand Licensing, Banijay Brands says: “MasterChef has a broad global fanbase and this new range will cater to our younger audiences and the MasterChef champions of the future. ZURU is a great partner with its products promoting quality, innovation and creativity – values which are synonymous with the MasterChef brand.”
The multi-award winning, iconic cookery show, created by Franc Roddam, has been wowing global audiences for more than thirty years. There were 56 productions in 2022 – its best year yet. With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities from an extensive range of consumer products, publishing, and the world can engage with MasterChef through live experiences such as cruises.
Comments Off on By Order Of The Peaky Blinders Gresham Blake Unveils Exclusive Collection
Renowned British fashion designer, Gresham Blake, joins forces with the multi-award-winning Peaky Blinders, for a range of specially curated accessories and clothing items in celebration of the show’s 10th anniversary.
As a long-standing fan of the series, Gresham was inspired by its flawless styling and dazzling fashion. “I admire Peaky Blinders for its impeccable style and attention to detail” says Gresham. “The show’s beautiful 1920s fashion and striking imagery were a great source of inspiration when designing the collection, allowing me to create unique, bold, and timeless pieces.”
To bring to life the exclusive collection of hand-crafted, bespoke pieces, Gresham Blake has worked with some well-known fans of the show, each bonded by a deep, long-standing passion for the iconic series. Ray Winstone, Romesh Ranganathan, Mark Williams, and Tony Pitts join dancers Aishwarya Raut, Max Day, and Alex Soulliere from Rambert (the dance company behind the hugely popular stage show Peaky Blinders: The Redemption of Thomas Shelby) to star in the launch campaign, wearing Gresham’s exquisite Peaky Blinders creations.
“The collection has modern day wearability whilst echoing the traditional Peaky style’ adds Gresham. “The characters’ confidence and rebellion resonate with my own creative spirit.”
RayWinstone says: “Peaky what a blinder, showcasing lots of new talent. The styling is as sharp as a razor, just like Gresham Blake.”
Romesh Ranganathan adds: “I love Peaky Blinders and the opportunity to join Gresham Blake’s makeshift gang, a designer whose work I think is incredible, was too good an opportunity to miss. Plus, I just wanted to look really cool.”
Gresham Blake’s Peaky Blinders range will be available via a series of online, limited run, drops. To secure access to the limited-edition runs, fans can register interest and pre-order via www.greshamblake.com/peakyblinders & via Instagram @greshamblake. Competitions and giveaways will also be offered via social media.
The first limited-edition accessory drop will go on public release on Tuesday 21st November at 09:00 UK GMT – just in time for buyers to bag the perfect Peaky Stocking Filler.
Drops throughout 2024 will include off-the-peg suits and a series of impeccable, made-to-measure tailored options. Inspired by the 1920’s Birmingham gangsters, each item incorporates Gresham’s renowned sophisticated sartorial twist, sense of fun and attention to detail.
Echoing the values synonymous with the Peaky Blinders brand, Gresham Blake is known for his distinctive, innovative designs and meticulous attention to detail. His designs often incorporate elements of British heritage, whilst pushing the boundaries of traditional tailoring with his unique style and impeccable craftsmanship. He established his brand, Gresham Blake, in 1999 and has since gained recognition for his bold and daring approach to menswear. Gresham Blake takes pride in producing durable garments through “slow fashion” involving fairtrade and environmentally conscious workshops and mills.
Peaky Blinders was created and written by Steven Knight (SAS Rogue Heroes, Taboo, See, Great Expectations). The series is produced by Caryn Mandabach Productions and co-produced with Banijay UK’s Tiger Aspect Productions. The global Peaky Blinders brand is owned by Caryn Mandabach Productions. Distributed by Banijay Rights, it has sold in more than 183 countries and is widely available internationally on Netflix.
Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, represents the critically acclaimed series, which enjoys international brand success across multiple categories including gifting, live experience, apparel, accessories, and essentials. Officially licensed products are proving a hit with consumers and retailers, with over 40 licensees across multiple territories.
Max Day, Aishwarya Raut and Alex Soulliere are part of the cast of Rambert‘s Peaky Blinders: the Redemption of Thomas Shelby, an explosive and exhilarating performance inspired by the TV series. Adapted for the stage by Peaky Blinders creator Steven Knight and choreographed and directed by Rambert’s Artistic Director Benoit Swan Pouffer, the show returns to stages around the country from September 2024. Ahead of that, Rambert will mark 10 years of Peaky Blinders with a new dance theatre film Peaky Blinders: Rambert Dance which will be aired on the BBC later in the year, following a limited cinema release.
Comments Off on Banijay Brands Confirms UK Version of Big Brother: The Game
Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, today announces the popular mobile reality title, Big Brother: The Game, has been released as a localised version in the UK. Big Brother returned to UK screens, Sunday 8th October, launching across ITV1, STV, ITV2 and ITVX.
Developed by leading studio 9th Impact, the game, which is also in its third instalment, has captivated over half a million players, offering the opportunity to experience the thrill of living in iconic Big Brother houses; auditioning, competing in challenges, and forming virtual alliances to navigate the pitfalls of housemate nominations and evictions.
The UK game, supported by ITV, will run until 30th June 2024. The skill of the game is social, psychological, and interpersonal, and there is a real-life prize fund up for grabs, with the ultimate winner scooping £20,000.
Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands says: “We have seen a growing community of fans of this ground-breaking game, since the first launch in 2020. To now launch a UK specific version, alongside its eagerly awaited return to screens, supported by ITV, is testament to the strength of the game and the power of the Big Brother brand.”
Mark Quick, Director, 9th Impact added: “Big Brother is iconic, and it’s a delight to be able to bring this title to more fans around the world. We’re extremely passionate about delivering a game experience that reflects what the fans love so much about the show.”
Banijay’s Big Brother format has had 67 adaptations, broadcast across 72 countries, with over 550 seasons and 36,000 episodes.
In the UK Big Brother is produced by Banijay’s Initial. It is commissioned for ITV2 and ITVX by Paul Mortimer, Director of Reality Commissioning & Acquisitions and Controller, ITV2 and ITVBe, and Peter Tierney, Commissioning Editor, Reality. It is overseen by Initial’s Managing Director Katy Manley and Creative Director Tamsin Dodgson. Big Brother will be executive produced by Colin Whitaker, Jess Thomas and Matt Green for Initial. Big Brother: Late & Live will be executive produced by Rhe-an Archibald for Initial.
Comments Off on Banijay Brands and Big Sky Games Unbox New Deal or No Deal Games
Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, today announces it has partnered with Big Sky Games, to produce a Deal or No Deal card game and board game, available from the end of this year in the UK & Ireland.
With the return of the show in the UK, the company will release an updated version, voiced by new UK host Stephen Mulhern, alongside a travel card game. Distributed by Asmodee, the games will be available online and instore across the UK and Ireland. The return of the hugely popular show in the UK will be produced by Banijay UK’s Remarkable Entertainment for ITV and ITVX.
Alice Bernardi, Director of International Brand Licensing at Banijay Brands says: “Through this trusted partnership we are set to deliver more exciting additions to our Deal or No Deal consumer offering. With the return of the global format to the UK market, these games will give people of all ages the opportunity to experience the excitement of the iconic game show at-home or on the move.”
The Banijay-owned format, Deal or No Deal, has been commissioned in over 80 territories with more than 350 productions to date. It first launched in the Netherlands in 2002 and continues to draw huge audiences, with the first episode of EndemolShine Nederland’s 43rd season, which aired earlier this year, the most-watched entertainment show of the evening. It was recently announced that the iconic format is back in a new spin-off, Deal or No Deal Island, created by Endemol Shine North America for NBC, set on the Banker’s private island where they make the rules and there are twists behind every palm tree.
Deal or No Deal has a strong commercial portfolio which allows consumers to connect with the brand across multiple categories means, including scratch and digital lottery games across 24 territories with Scientific Gaming, and slot games with Gaming Arts.
Comments Off on Extreme Makeover: Home Edition Mobile Game Launches Globally
Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, in partnership with game developer and publisher Qiiwi Games, today announces the global launch of match 3 mobile game Extreme Makeover: Home Edition.
The new game, based on Banijay’s global renovation series, is now available worldwide on iOS and Android devices. Extreme Makeover: Home Edition is an ad-free, online title, combining exciting match 3 puzzles, with the narrative of the format, allowing players to create dream houses for the families of the game. The original US host, Ty Pennington, features throughout, guiding players at each stage of the renovation game, letting them show off their skills in home design, tend to gardens and much much more!
Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands says: “Qiiwi Games has produced an engrossing and highly engaging game, reflecting the excitement and tension of the format in the gameplay. The game will cut through in a highly competitive market with the instantly recognisable Extreme Makeover: Home Edition brand, and will appeal to fans of the show and gamers alike, with its modern match 3 puzzles and clever integration of the iconic format.”
Erik Dale Rundberg, CEO at Qiiwi Games, comments: “The upcoming game brings together Qiiwi Games’ established meta gaming mechanics strategy with Banijay’s Extreme Makeover: Home Editionformat, which involves captivating narratives and a large selection of renovation and decorating options for players to manage.
The television series Extreme Makeover: Home Edition showcases great stories, inspired volunteers and jaw-dropping home renovations for families who give back to their communities. The whole-home overhauls include interior, exterior and landscaping – all completed within a week. Created by Endemol Shine North America, part of Banijay, the format, which has been produced in 13 territories, is represented internationally by Banijay. A new version is being developed for ABC in the US by Endemol Shine North America and Hello Sunshine, with Clea Shearer and Joanna Teplin, co-founders of the global lifestyle brand, The Home Edit, hosting. Extreme Makeover: Home Edition is also active in Belgium and Romania.
Comments Off on Banijay Brands Deploys SAS Rogue Heroes
Banijay Brands, the commercial arm of content powerhouse Banijay, today announces it will represent a range of commercial rights for the Kudos (a Banijay UK company) series, SAS Rogue Heroes.
Created by Steven Knight (Peaky Blinders, Taboo, A Christmas Carol), SAS Rogue Heroes is produced by Kudos for the BBC with MGM+. Based on Ben Macintyre’s best-selling book of the same name, the show centres on David Stirling, an eccentric young officer, who is hospitalised after a training exercise gone wrong. The first series became a huge hit with viewers and critics alike, attracting an audience of 9.4 million viewers on BBC One and iPlayer in the UK. Season two, which again will be a dramatised account of the origins of the SAS, has begun filming.
Owain Walbyoff, Chief Commercial Officer, Banijay says: “With breath-taking cinematography and beautifully crafted characters, SAS Rogue Heroes is a visually powerful show that lends itself perfectly to a broad range of products and activations. Banijay Brands has extensive expertise in driving the commercial performance of our shows and we are delighted to add Steven and Kudos’ brilliant creation to our portfolio.”
Martin Haines joint Managing Director, Kudos added: “Viewers worldwide have connected deeply with Steven’s storytelling and this has opened the door for the exploration of products and experiences for audiences to enjoy beyond the screen. With our second series on the horizon there is so much more to come for SAS Rogue Heroes fans and I look forward to seeing how the brand evolves further in this way.”
Key cast for the series includes Jack O’Connell as Paddy Mayne, Connor Swindells as David Stirling, Sofia Boutella as Eve Mansour, and Dominic West as Dudley Clarke. Gwilym Lee (The Great, Bohemian Rhapsody) joins for series two to play Bill Stirling, David Stirling’s brother and founder of the 2SAS regiment, while Con O’Neill (Happy Valley, Our Flag Means Death) will play General Montgomery.
SAS Rogue Heroes is distributed internationally by Banijay Rights. The series was developed for television and written and executive produced by Steven Knight. Series two (6×60’) will be directed by Stephen Woolfenden (Outlander, Willow) with Stephen Smallwood (The Serpent, Patrick Melrose) as producer. The series will be executive produced by Karen Wilson, Emma Kingsman-Lloyd and Martin Haines for Kudos, and Nick Lambon for the BBC.
Comments Off on Black Country Living Museum Extends Official Peaky Blinders Partnership
Banijay Brands, the commercial arm of content powerhouse, Banijay, in collaboration with Peaky Blindersseries-owner, and producer, Caryn Mandabach Productions, today announces the extension of its partnership with Black Country Living Museum, to 2025. In keeping with the agreement, the venue will continue to host the hugely successful show-themed live experience nights.
Peaky Blinders Nights gives visitors the chance to step into the world of the 1920s as they are treated to an evening that immerses them in the world of the global hit series. With key filming locations such as ‘Charlie’s Yard’ available to visit, the experience captures the essence of the award-winning crime drama, making it popular amongst TV enthusiasts and fans alike. Tickets for this year’s evenings are available to buy from Wednesday 10 May at 12noon.
The partnership extension continues to strengthen the diverse Peaky Blinders licensing portfolio, which spans gifting, gaming, live experience, apparel and accessories.
Alice Bernadi, Director of International Brand Licensing, Banijay Brands comments: “The demand for Peaky Blinders across the licensing industry has been incredible and Banijay Brands is committed to working with partners that emulate the high-quality associated with the series. The show’s products and experiences continue to generate huge excitement with the loyal fan base, which is eager for more, and the popularity of Black Country Living Museum’s Peaky Blinders Nights is testament to that.”
Carol King, Director of Programmes at Black Country Living Museum, adds: “We have been so proud of our relationship with Peaky Blinders ever since it was first filmed here back in 2013 and have keenly supported the show through every season ever since. Our unforgettable Peaky Blinders Nights have been delighting visitors for several years now, bringing authentic locations and stories to life in our atmospheric setting. We are excited to extend our official partnership with the brand and continue to bring the world of the Peaky Blinders to life with our special events.”
Caryn Mandabach, Founder & Chief Executive, Caryn Mandabach Productions said: “We are proud to continue the partnership with Black Country Living Museum, giving fans the opportunity to be part of a special moment that contributes to never-ending growth of the brand worldwide.”
The multi-award-winning gangster series was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). Set in the violent streets of Birmingham in the 1920s, Peaky Blinders portrays the brutal evolution of leader Tommy Shelby from criminal leader to legitimate businessman and member of parliament, always at the side of his brother Arthur Shelby. The series is owned and produced by Caryn Mandabach Productions and co-produced with Banijay’s Tiger Aspect Productions. Caryn Mandabach Productions owns the global Peaky Blinders brand.
Banijay Brands, the brand and commercial division of international content producer and distributor Banijay, represents a range of global ancillary rights for the Peaky Blinders brand, which enjoys international success across multiple categories including gifting, gaming, live experience, apparel, accessories, and essentials. Officially licensed products specifically have been a proven hit with consumers and retailers to date, with over 40 licensees across multiple territories.
Comments Off on Banijay Brands Extends MSC Cruises’ MasterChef Partnership
Banijay Brands, the commercial arm of content powerhouse Banijay, today announces it has extended its partnership with MSC Cruises, the Swiss-based world’s largest privately-owned cruise company, for its immersive entertainment MasterChef experiences.
The MasterChef at Sea and MasterChef at Sea Juniors onboard cooking programmes mirror the global TV phenomenon, incorporating elements of the most popular iterations of the show from around the world. Participants of all ages have the opportunity to put their culinary skills to the test against other guests in a two-stage competition, guaranteed to keep the entire family entertained.
Alice Bernadi, Director of International Brand Licensing, Banijay Brands, says: “MasterChef is a timeless brand with enduring popularity on-screen and beyond, and an ever-growing, global portfolio of products and experiences. An iconic and globally-loved show, the onboard programmes have proven incredibly successful with guests, and we are pleased to continue our partnership with MSC Cruises.”
Steve Leatham, Global Head of Entertainment at MSC Cruises, says: “We are delighted to further extend our partnership with MasterChef at Sea, a globally recognised brand, combining our passion for food with entertainment and continuing our commitment to offer enriching and immersive experiences for our guests of all ages.”
Created by Franc Roddam, the MasterChef format and finished programmes are represented internationally by Banijay. The multi-award winning, iconic cookery show has been wowing global audiences for more than thirty years, with 56 productions in 2022 – its best year yet. Crowned the most successful cookery television format by Guinness World Records, over 60 adaptations have aired in 250+ different territories.
Comments Off on The Fur-midable Simon’s Cat Marks its 15-Year Anniversary
Simon’s Cat (part of Banijay UK) today announces it is celebrating its 15th birthday, and in conjunction with Banijay Brands, the commercial arm of content powerhouse Banijay, will release a raft of special content and products.
In March 2008, illustrator Simon Tofield uploaded his first ever video to YouTube…a self-taught animation project inspired by his beloved cat Hugh. That video Cat Man Do became a viral sensation, which 15 years later, has amassed an eyewatering 65 million views on that one film alone, and spawned a globally-loved brand that enjoys incredible success, from a catalogue of online content to gaming, publishing and consumer products.
To celebrate its success, this month, the brand will release a compilation of the very best classic films, reimagined in colour; launch a new Simon’s Cat website, with games, comics, films and more; offer an exclusive signed print of bespoke artwork by Simon Tofield; host a special Q&A session with Simon answering questions from fans on the official social channels; trigger a custom 15th anniversary merch drop including free giveaways; and later this year, release an exclusive set of 15th anniversary pins.
Simon Tofield, creator of Simon’s Cat says: “It brings me immense joy and privilege to be celebrating 15 years of Simon’s Cat. We have grown from a single animation into a global brand with a fantastic and supportive community of fans all around the world. I can’t wait to see what the next 15 years bring for our global superstar feline!”
Alice Bernardi, Director, International Brand Licensing, Banijay Brands says: “It is wonderful to mark this milestone with special products that the fans will love. The instantly recognisable, iconic animation, coupled with a huge social following makes Simon’s Cat a very strong and desirable IP that works incredibly well across all corners of the licensing industry.”
Created by award-winning illustrator, animator and director, Simon Tofield, Simon’s Cat was first seen on YouTube in 2008. Part of Banijay UK, the brand is now a major global success, with over 3bn online views and 21m fans across TikTok, YouTube, Facebook, Instagram and Twitter.
Simon’s Cat has enjoyed international commercial success across multiple categories. It was recently announced that Tactile Games has taken the long-term gaming rights for the brand, following the popularity of mobile titles Simon’s Cat: Crunch Time, Simon’s Cat: Pop Time and Simon’s Cat: Story Time, which have amassed more than 20 million downloads worldwide.
Comments Off on Banijay Brands Cooks Up MasterChef Match-3 Mobile Game
Banijay Brands, the commercial arm of international content producer and distributor Banijay, today announces the full launch of new mobile game, MasterChef: Cook & Match, in partnership with developer, Qiiwi Games.
Available to download for free on iOS and Android, MasterChef: Cook & Match is a match-3 puzzle game with a story driven narrative. The game takes players through the trials and tribulations of the MasterChef competition, from entering the doors for the first time, all the way through to the grand final. Along the way, players must complete match-3 puzzles to progress and present their dishes to the judges.
Lex Scott, Commercial Director, Banijay Brands says: “MasterChef is an iconic brand which is known to millions around the world. The unique combination of gameplay and storytelling in MasterChef: Cook & Match will appeal to fans of the show and avid mobile gamers alike.”
Created by Franc Roddam, the MasterChef format and finished programmes are represented internationally by Banijay. The multi-award winning, iconic cookery show has been wowing global audiences for more than thirty years, with 49 productions in 33 territories airing last year alone. Crowned the most successful cookery television format by Guinness World Records, there have been more than 60 local versions to-date, over 10,000 episodes and last year MasterChef aired its 500thseason worldwide.
With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities. In addition to gaming, millions of consumer products have sold globally, the extensive publishing range has proved lucrative, and audiences around the world can engage with MasterChef through live experiences from restaurants to cruises and tours.
MasterChef: Cook & Match is available now to download at:
Comments Off on Banijay Brands Strengthens Peaky Blinders Licensing Portfolio
Banijay Brands today announces new licensing deals for global hit drama Peaky Blinders, in collaboration with series owner and producer Caryn Mandabach Productions. These new partnerships build on the brand’s hugely successful portfolio, as the global hit series heads towards its dramatic conclusion, with season six launching on Netflix on the 10th of June in the U.S. and other markets.
Banijay Brands has collaborated with the leading craftsmen at Conway Stewart for a global limited-edition Peaky Blinders branded range of luxury pens, available online now. In addition, the brand builds its apparel offering, partnering with Drew Pearsons for a UK range of high-quality, Peaky Blinders inspired caps.
Recent additions to the Peaky Blinders portfolio include Endemol Shine North America’s partnership with Bushmills Irish Whiskey, for the first official whiskey for the hit series, which is set to launch in 2022 in the U.S.; the Peaky Blinders themed Risk board game which is now available to pre-order ahead of its UK April release in GAME retail stores; the recent opening of Endemol Shine Brazil and Escape 60’s Peaky Blindersthemed escape room and the upcoming launch of Peaky Blinders: The King’s Ransom VR game from Maze Theory.
Further extending the world of Peaky Blinders, brand-owner and series producer Caryn Mandabach Productions recently announced a brand-new immersive theatre show Peaky Blinders: The Rise, opening in summer 2022 at The Vanguard Theatre, Camden, and Peaky Blinders: The Redemption of Thomas Shelby, a first-of-its-kind dance theatre show, running 2022/23, written and adapted for the stage by Steven Knight.
Alice Bernardi, Director of International Brand Licensing, Banijay Brands comments: “Peaky Blinders is a global phenomenon which translates incredibly well in the brand licensing space. It is a hot property right now, with a surge in demand from both audiences, and licensees who are keen to work with us. By collaborating with experienced and reliable partners, we are able to continue offering high-quality products and experiences for fans of the show to enjoy for years to come.”
Susan Waddell, Managing Director, Caryn Mandabach Productions said: “We are thrilled with the response to the most recent book and game launches and even more delighted to see these new products come to market which we know our global Peaky Blinders fanbase will be delighted with.”
The current portfolio of official Peaky Blinders products is performing strongly, with the Peaky Blinderscookbook from White Lion Publishing (Quarto Group) becoming a March 2022 bestseller in the UK, hitting number nine in the top-ten hardback nonfiction charts, and number five in the food and drink category; the limited-edition Peaky Blinders Monopoly board game which was recently released in the UK completely sold out; and the Peaky Blinders official webstore had a record-breaking month during the airing of series six in the U.K.
The recently aired season six was the UK’s number one drama of the year for young adults, with over 17 million views on BBC iPlayer to date. The final chapter will be released on Netflix from the 10th of June in the U.S. and other key territories. Sold to more than 180 countries, the series, distributed by Banijay Rights, is widely available internationally on Netflix. Banijay represents a range of global ancillary rights for the Peaky Blinders brand.
The multi-award-winning gangster epic series was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). Peaky Blinders is owned and produced by Caryn Mandabach Productions and co-produced with Banijay’s Tiger Aspect Productions. Caryn Mandabach Productions owns the global Peaky Blinders brand.
Comments Off on Banijay Brands Unveils Slate for Licensing Expo
Banijay Brands, in collaboration with Endemol Shine North America, will be attending Licensing Expo on 24-26 May in Las Vegas, showcasing its diverse portfolio of IP, including the worldwide smash-hit cookery show MasterChef; the multi-award-winning cult drama Peaky Blinders; the Netflix hit anthology series Black Mirror; internationally-loved digital animation Simon’s Cat; and British icon Mr Bean.
Banijay Brands is co-sponsor of this year’s Licensing Expo opening party, which will feature a Peaky Blinders branded bar. It is also sponsoring the show badge, which incorporates a competition for attendees to win a case of MasterChef wine.
In addition, MasterChef and Peaky Blinders have been shortlisted in the 2022 Licensing International Excellence Awards for Best Live Action Entertainment Brand, and Best Product – Appliances, Electronics or Housewares for an Entertainment Property respectively.
Owain Walbyoff, Chief Commercial Officer, Banijay says: “We are keenly exploring new opportunities and emerging technologies as we continue to drive consumer engagement with our brands. Banijay’s world-class portfolio provides endless opportunities for authentic products and experiences, and we look forward to forging new partnerships across multiple categories.”
Banijay Brands controls the brand licensing rights to some of the most high-profile and creative IP in the world across multiple genres from scripted to entertainment.
Award-winning anthology Black Mirror explores themes of contemporary techno-paranoia. Available on Netflix globally, the series, created by Charlie Brooker, boasts a stellar fanbase with numerous industry accolades including Emmy’s, International Emmy’s, BAFTA Craft Awards and a Rose d’Or.
Peaky Blinders is the award-winning crime drama that is sold to more than 180 countries, airing on BBC One in the U.K. and widely available internationally on Netflix. The final season will be launching in the U.S. and other international markets from 10th June. The recently aired season six was the UK’s number one drama of the year for young adults, with over 17 million views on BBC iPlayer to date. Brand-owner and series producer Caryn Mandabach Productions recently announced an immersive theatre show and a first-of-its-kind dance theatre show which will run through to 2023.
Simon’s Cat is one of the biggest YouTube sensations of recent years. From a single free-to-air, two-minute cartoon, it has gone on to become a major global success, with not only 1.3bn views and 5.7 million subscribers on YouTube but also over 15m followers and over 1bn views across social media too.
MasterChef is the most travelled food format, last year celebrating 500 seasons airing globally since its 2005 reboot. With more than 65 local versions aired in over 200 countries, the MasterChef brand is respected and recognised all around the world.
Adventure-reality stalwart Survivor was last year ranked #1 Best Reality Show of All Time by Variety magazine. One of the most watched formats around the world, last year was its most successful to-date with 24 productions.
The global game show phenomenon Deal or No Deal has been commissioned in 83 territories worldwide with 324 productions internationally. A ground-breaking show known all around the world, contestants play and deal for a top cash prize in a contest of nerves, luck and raw intuition.
Action-packed family entertainment brand Wipeout has won the world over with its zany crashes, smashes and hilarious mud splashes. Following the success of the recent U.S. reboot, which was the No. 1 unscripted series on cable, the John Cena and Nicole Byer fronted version has been renewed for a new season. Wipeout continues to grow a substantial digital audience with over 10 million active followers worldwide across Twitter, Instagram, Facebook and YouTube.
Banijay is home to a raft of homes and interiors titles including the award-winning Your Home Made Perfect, Your Garden Made Perfect and the Alan Carr hosted Interior Design Masters. From the use of cutting-edge technology and VR to the competitive world of interior design, these increasingly popular brands are synonymous with innovative and stylish transformations.
Mr. Bean is a globally loved animation that has been in continual distribution for over 30 years. A pioneer for Banijay, the brand recently became the company’s first activation in the Metaverse with a Mr Bean NFT drop. The brand has amassed a huge digital following across a number of platforms with over 129 million followers on Facebook, making it the biggest TV brand on the platform; nearly 50 million subscribers and 15 billion lifetime views across official YouTube channels; 8.7 million followers on Instagram; and 8.3 million likes on TikTok.