Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Banijay Branded Entertainment

  1. Banijay Media Germany Strengthens Its Branded Entertainment Unit

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    Content powerhouse, Banijay Entertainment, today announces creative and marketing agency, Banijay Media Germany, is strengthening its branded entertainment unit with Alex Aussem, Christoph von Hunnius and Andreas Wolf. They will be working alongside Anna-Lena Pittelkow, who joined earlier this year, and will be leading the Creative division.

    In keeping with the agency’s strategic development and elevated brand experiences, Aussem will take on the role of Creative Director. Previously at HeimatTBWA, he will spearhead the development of innovative marketing concepts to bring fresh creative insights. Meanwhile, von Hunnius joins as Client Service Director, bringing extensive experience in creative consulting to oversee the integration of branded content with entertainment formats, delivering cohesive and impactful campaigns. Wolf, formerly at EndemolShine Germany, steps up to become Creative Digital Director, where he will leverage his digital knowledge to enhance the group’s social media presence.

    Anna-Lena Pittelkow, Head of Creative, Banijay Media Germany says: “We’ve seen huge momentum with branded entertainment, and these new hires enable us to grow even further in this area. Strengthening our team with Alex, Christoph and Andreas will help us deliver premium content for our brand partners and ensure a unified approach across all media and platforms.”

    Banijay Media Germany is the creative marketing arm of Banijay Germany, designing, producing, and distributing brand experiences for customers across all media genres and platforms. Its core focus areas are branded entertainment, digital storytelling, content distribution and community building.

    In 2023, Banijay Entertainment expanded its brand-funded portfolio with the launch of Banijay Branded Entertainment (BBE). Overseen by Carlotta Rossi Spencer, Head of Branded Entertainment and Business Development, BBE provides centralised support for Banijay’s global teams in creating branded content. Last month, the division announced strategic partnerships with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, in order to enhance the expertise and appeal of BBE’s 360° production, marketing and measurement services.

  2. Banijay Branded Entertainment Strikes Deals with Launchmetrics and IMA

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    Content powerhouse Banijay Entertainment, today announces its specialist division, Banijay Branded Entertainment (BBE), has aligned with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, to offer clients 360° production, marketing and measurement services.

    Launchmetrics is the market’s first AI-powered Brand Performance Cloud, helping more than 1,700 clients launch campaigns, amplify reach, measure ROI, and benchmark their brand performance.  Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face, and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode.

    Creative agency, IMA, part of Banijay Iberia, works with broadcasters and platforms, to deliver boutique solutions and services to clients, crafting and producing visual identities, promos and creative campaigns. Recent projects include promotional assets for Paramount+’s The Envoys and Bosé; commercials for the 2024 Goya Awards; brand identity and promotional assets for RTVE’s Dance If You Can and Telecinco’s Celebrity Big Brother Spain; and brand development work for LALIGA and Banijay Entertainment. It is also the leading creative on all of Banijay Entertainment’s cutting-edge corporate promos, illustrating the group’s diverse offering and propensity to drive internal, entrepreneurial-geared collaboration.

    Carlotta Rossi Spencer, Head of Branded Entertainment Business Development, Banijay Entertainment says: “We have a first-class reputation for delivering premium content for our brand partners, leveraging Banijay Entertainment’s incredible in-house production talent, to create engaging storytelling that audiences love. Now with the additional expertise of Launchmetrics and IMA, BBE can continue elevating its brand offering to bring a full-service package to producers and clients alike; from brand work to format ideas, production, marketing assets and measurement.“

    Agus Cantero, Creative Director, IMA adds: “Banijay Entertainment’s branded output is going from strength to strength, and I believe our expertise at crafting powerful creative assets will further enrich its offering to clients. Across a wide range of creative, engaging and story-driven solutions and services, we can enhance the impact of brand-funded entertainment for BBE’s partners.”

    BBE provides centralised support for Banijay’s teams creating branded content around the world. Recent successes include Big Brother – Knossi Edition, the format’s first venture into branded entertainment, for Twitch and Joyn, which was a collaboration between EndemolShine Germany, Banijay Media Germany, Rainer Laux Productions and DLS Consulting; Niall Horan’s Homecoming: The Road To Mullingar with Lewis Capaldi with Guinness, produced by Banijay UK’s Electric Robin for Prime Video; Maître Chocolatier for Lindt, produced by Banijay Italia’s Nonpanic, which aired on TV8 and is confirmed for a second season; and the multi-territory Hairstyle The Talent Show with Alfaparf, from Shine Iberia, which has produced five local versions covering Spain, Italy, the U.S., Mexico and Brazil. In addition to the in-house production houses, the department will also partner closely with Balich Wonder Studio and Banijay Live on its brand-led activations to extend deal potential.

  3. Shine Iberia Portugal to Produce Mistura Beirão for TVI

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    Content powerhouse Banijay Entertainment today confirms an all-new brand-funded reality entertainment series from Shine Iberia Portugal (part of Banijay Iberia). Mistura Beirão, created in partnership with premium Portuguese liqueur Licor Beirão and broadcaster TVI, launches Saturday 15 June.

    The series, presented by Maria Cerqueira Gomes and Rui Simões, and judged by drinks expert, Jaime Montgomery, sets out to discover the best cocktail maker in Portugal. 10 professionals put their skills and creativity to the test, in a unique competition show which will crown the best mixologist in Portugal, offering them the chance to attend the renowned European Bartender School in New York.

    Macarena Rey, CEO, Shine Iberia, says: “We have strong expertise in producing premium talent/competition formats in Portugal with the likes of MasterChef, and creating world class branded entertainment, such as Hairstyle: The Talent Show with Alfaparf Milano Professional. Mistura Beirão is a fun, fresh take on this genre, and the incorporation of Licor Beirão, in partnership with TVI, has allowed us to explore a new field of expertise, with some extremely gifted and creative contestants.”

    Since 2012, Shine Iberia has created great television hits in Spain and Portugal, producing home-grown content, as well as local adaptations from Banijay’s diverse catalogue and those from third-party companies. Multi-award-winning entertainment and factual formats like MasterChef, MasterChef Junior, Celebrity MasterChef and Anything Goes, alongside hits like Sewing Bee and The Voice Portugal, engage television audiences and critics, and have proven social media success. Shine Iberia also creates premium branded content such as Hairstyle: The Talent Show, producing five local versions covering Spain, Italy, the U.S., Mexico and Brazil. It recently moved into scripted programming with the biopic Bosé, a collaboration with Elefantec Global and Legacy Rock for Paramount+.

    Recently Banijay Entertainment confirmed its ambitions to further expand its brand-funded portfolio, with the unveiling of Banijay Branded Entertainment (BBE). A new division within the group, BBE is overseen by Head of Branded Entertainment Business Development, Carlotta Rossi Spencer, and will leverage Banijay Entertainment’s expansive global production expertise to further evolve the group’s global efforts in the branded content space.

  4. Nonpanic to Produce Second Season of Maître Chocolatier – Talenti in Sfida

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    Media and entertainment powerhouse, Banijay, today announces Nonpanic, part of Banijay Italia Holding, will produce a second season of Maître Chocolatier – Talenti in Sfida for Sky Italia’s free-to-air channel TV8. The judges, renowned pastry chef Melissa Forti and Lindt Italy’s Nico Tomaselli, alongside the host, Michelin-starred chef and MasterChef Italia judge, Giorgio Locatelli, will all return for the new series.

    Over five episodes, the brand-funded format – co-owned by Banijay Italia Holding and Lindt & Sprüngli Spa – will put ten chocolate and pastry experts to the test, as they battle it out to win the title of Maître Chocolatier. Series one averaged nearly 200k viewers per episode and saw Lisa Pericoli crowned winner, and becoming part of the Lindt Italia Maîtres Chocolatiers team.

    Recently Banijay confirmed its ambitions to further expand its brand funded portfolio, with the unveiling of Banijay Branded Entertainment (BBE). A new division within the group, BBE is overseen by Head of Branded Entertainment Business Development, Carlotta Rossi Spencer, and will leverage Banijay’s expansive global production expertise to further evolve the group’s global efforts in the branded content space.

    Nonpanic is a television production company which is part of the Banijay Italia Holding, founded in 2013 and led by CEO Paolo Bassetti. Nonpanic has produced titles for all major Italian broadcasters. Among its most notable programs are Marriage at First Sight Italy, Camionisti in trattoria, Fuori Menù, and Sono Innocente.

  5. Banijay Unveils Banijay Branded Entertainment

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    Media and entertainment powerhouse, Banijay, today unveils its all-new branded content department – Banijay Branded Entertainment (BBE). Overseen by recently appointed Head of Branded Entertainment Business Development, Carlotta Rossi Spencer, the division is tasked with further evolving the group’s global efforts in this space.

    Housed centrally within Banijay, BBE will leverage the group’s expansive global production expertise to deliver against brand briefs both at a local and global level. Tapping into worldwide ad, media, and event agencies, and liaising directly with brands, it will supplement traditional marketing offerings with powerful content that elevates their storymaking capabilities and aids them in bridging deeper connections with their consumers. In doing so, BBE aims to ambitiously expand the volume of opportunities year-on-year across the entity’s 21-territory footprint.

    Carlotta Rossi Spencer, Head of Branded Entertainment Business Development, Banijay says: “Crafted stories. Passionately told… BBE embodies the Banijay spirit and reflects our ambitions to drive up our activity in the branded content space. While we have some fantastic producers worldwide already dedicated to this area, we recognised the need to take a holistic approach to agencies and brands alike, and hope to inspire them to dream bigger and bolder, with content that creates powerful connections with their audiences.”

    BBE provides centralised support for Banijay’s teams creating branded content around the world – of which there are currently 11, varying from dedicated labels to immersed teams in multifaceted prodcos. Recent successes including Electric Robin’s Live Italian with Birra Moretti and Niall Horan’s Homecoming: The Road To Mullingar with Lewis Capaldi with Guinness, both for Prime Video; Banijay Italia’s Lindt Maître Chocolatier, which aired on TV8 in Italy; and the multi-territory Hairstyle The Talent Show with Alfaparf from Shine Iberia which has produced five local versions covering Spain, Italy, the U.S., Mexico and Brazil. In addition to the in-house production houses, the department will also partner closely with Balich Wonder Studio and Banijay Events on its brand-led activations to extend deal potential.