Banijay Asia Archives - Banijay Group

Banijay Asia Elevates Rajesh Chadha to Chief Operating Officer of Scripted Division

16th April 2024 9:50 am Comments Off

Banijay Asia, a part of media & entertainment powerhouse Banijay, today announced the promotion of Rajesh Chadha to Chief Operating Officer of its Scripted Division. Previously serving as EVP & Business Head – Scripted, Rajesh has been pivotal in driving the success of its scripted content across various platforms.

In his elevated role, Rajesh will spearhead the development, production, and strategic operations of the scripted division. His promotion is in line with Banijay Asia’s commitment to strengthen its market leadership in producing compelling, narrative-driven content.

Deepak Dhar, Founder & Group CEO of Banijay Asia and Endemol Shine India, commented on the promotion, stating, “Rajesh’s journey with us has been marked by remarkable achievements and relentless dedication to excellence. As he steps into his new role, I am confident that Rajesh will continue to lead our Scripted Division to new heights, reinforcing our commitment to delivering outstanding content that engages audiences worldwide.”

Expressing his enthusiasm for his new responsibilities, Rajesh Chadha said, “It’s an absolute privilege to be given this opportunity to further contribute to Banijay Asia’s journey. Being part of this incredible team has been an enriching experience, and I am eager to embrace the challenges and opportunities this new role brings. Together, we aim to continue innovating and captivating our audience with high-quality, impactful narratives.”

A media veteran with over 30 years of experience, Rajesh has worked with Endemol, BBC Studios and RBNL, amongst others. He has spearheaded content execution of multiple seasons of award-winning OTT series like Criminal Justice, Out of Love, Rudra, The Night Manager and The Trial, amongst others. As a founder of IMRC Entertainment, he also produced fiction and non-fiction shows across Star Network, Sony TV, Zee TV & Colors.

Deepak Dhar forms CreAsia Studio for South East Asia

7th February 2024 9:02 am Comments Off

Deepak Dhar, Founder & Group CEO – Banijay Asia and EndemolShine India, today announced Banijay Asia’s strategic expansion into South East Asia, with the formation of a new entity – CreAsia Studio. With a focus on local collaborations to create local originals and produce local Banijay IP adaptations, he announced the appointment of Jessica Kam-Engle as the EVP & Business Head of CreAsia Studio. She will report to Deepak Dhar, and be responsible for driving business strategy and growth in the key markets of South East Asia – Malaysia, Indonesia, Singapore, Hong Kong, Philippines, Vietnam, and Thailand. An established Film/TV producer and studio executive, Jessica has more than 20 years of experience working in the region, with brands like Disney+, HBO Asia, Warner Media Entertainment Networks, MTV Networks/Viacom, MGM Gold Network, Dow Jones Newswires, and Celestial Pictures

Talking about the development, Deepak said, “Given Jessica’s unparalleled experience in the Asian market, Banijay’s global IPs and marquee concepts, exciting local collaborations and a focus on India as a production hub for the region, CreAsia Studio is our next growth engine.” He further added, “We’re confident of Jessica’s leadership to steer us towards a leading presence in the region. Her appointment is also a testament to our commitment to tapping into newer markets and diversifying our portfolio in the vibrant South East Asian entertainment sector.”

Talking about her new innings, Jessica Kam-Engle said, “It’s my privilege to join the Banijay family, and I am excited to lead the strategic expansion in South East Asia. There are vast opportunities to develop local and global IPs with the pool of creative talent from this region, leveraging Banijay’s world-class content production expertise and its global distribution clout. I am looking forward to exciting collaborations with key players in the region.”

Jessica was most recently Head of Content and Development for Disney+ in APAC, during which she commissioned more than 60 scripted and non-scripted original series across the region with notable commercial hits include Korean dramas Moving, Big Bet, Connect; Japanese live action Gannibal; Chinese series Taiwan Crime Stories, Delicacies Destiny; and Bahasa series Wedding Agreement, Mendua, Call My Agent, Teluh Darah. In 2017-2021 Jessica was Head of Original Production for HBO Asia overseeing its original productions across Asia in 10 languages, including TV series like Workers, Invisible Stories, The Talwars: Behind Closed Doors, Folklore, Food Lore, Grisse, The Teenage Psychic 2, and feature film The Garden Of Evening Mists. Prior to HBO, she has been an independent film producer, based out of Beijing and Hong Kong from 2008 to 2016, during which time she produced 10 feature films including the critically acclaimed The Piano in a factory.

This latest move complement’s Banijay’s existing activity and presence in the region driven by its global distribution operation, Banijay Rights, which continues to handle format licensing across the region in collaboration with Dhar and the team.

Miss World Organization Mandates EndemolShine India As Producers for Miss World Festival 2024

22nd January 2024 10:39 am Comments Off

In an exciting development for the global entertainment industry, the Miss World Organization has officially appointed EndemolShine India as the producers for the upcoming 71st Miss World Festival, a global extravaganza that would be streamed and telecast across the world. This marks a significant milestone as the prestigious event returns to India after 28 years, promising a grand celebration of female achievement and women’s empowerment. Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media Pvt Ltd.

Commenting on the development, Rishi Negi, Group COO – Banijay Asia & EndemolShine India, said, “Getting the production mandate for Miss World 2024 is a testament to our leadership and excellence in large-scale event production. This opportunity allows us to bring our expertise to one of the most celebrated global events, right here in India.” Elsewhere in the Banijay footprint, Miss France was produced, by the company of the same name, for TF1, where it was the second most viewed unscripted show in the country last year.

Chairman and CEO of the Miss World Organization, Ms. Julia Evelyn Morley CBE, expressed her excitement, stating, ” “Returning to India, a country that I adore, and inviting 120 National winners to experience the beauty of this nation is a tremendous honour. We will be bringing the world to India and showcasing India to the world.”

Scheduled to take place between February 18th and March 9th, 2024, the festival will be hosted across several spectacular venues, including the Bharat Mandapam in New Delhi and the Jio World Convention Centre in Mumbai. The series of events will kick off with “The Opening Ceremony” and “India Welcomes the World Gala” on February 20th, hosted by the India Tourism Development Corporation (ITDC) at the stunning Hotel Ashok in New Delhi. The festival will culminate with the dazzling 71st Miss World global finale at the Jio World Convention Centre in Mumbai on March 9th.

This monumental event, renowned for propelling the profiles of eminent personalities like Ms. Aishwarya Rai, Ms. Priyanka Chopra, and Ms. Manushi Chillar, has been pivotal in enhancing India’s stature on the global stage. The Miss World pageant, established in 1951, extends beyond traditional beauty contests, fostering a new paradigm focused on empowering women through humanitarian service.

The 71st Miss World Festival will feature various competitions and charitable initiatives, emphasizing the qualities that make these young women ambassadors of change. Each contestant will have their own media channel on the MissWorld.com platform, allowing them to showcase why they should advance to the Top 20 finalists.

Mr. Jamil Saidi of Vikas Lifecare, Strategic Partner MW added “I’m delighted that my efforts to bring the 71st Miss World to India has been made a reality by the brilliant Miss World team. Miss World and Endemol are ideal event partners and will help showcase our country’s beauty to the whole world”

The key competitions and milestones during the festival comprises:

World Top Designer Award & Miss World Top Model – Mumbai
Miss World Sport Challenge – New Delhi
Miss World Talent Final- Mumbai
Multi Media Challenge- Mumbai
Head To Head Challenge Final– The Summit Room Bharat Mandapam – New Delhi February 23rd
Continental Beauty With A Purpose Challenge- Plenary Hall Bharat Mandapam – New Delhi February 21st
⁠Miss World Red Carpet Special Jio World Convention Centre. Mumbai
⁠71st Miss World Final Global Telecast Live 7:30-10:30 Saturday March 9th – Jio World Convention Centre. Mumbai

Karan Sethi, Founder and Director of Adsplash Media, expressed his gratitude for the opportunity and commented, “It’s an honour to be associated with one of the most prestigious global events. We look forward to working closely with the Miss World Organization to unlock value for our brands and customers.”

For partnership or association inquiries with this global festival, interested parties can contact the team at karan.sethi@adsplashmedia.com.

Mr. Munish Gupta, Advisor to the Miss World Organization in India, highlighted the event’s role in showcasing India’s rich cultural heritage, arts, crafts, and more to a global audience “Hosting 120 global contestants to experience the beauty and diverse culture of this great nation, is indeed a tremendous honour. “

Banijay Asia and EndemolShine India Restructure for Growth

6th December 2023 10:07 am Comments Off

Banijay Asia and Endemol Shine India, two of India’s leading content and production companies (and part of media and entertainment powerhouse Banijay), have announced a team restructuring aimed at fuelling future growth in the Indian and Asian entertainment space. This strategic alignment comes within months of Banijay acquiring Endemol Shine India, and consolidating both businesses under Deepak Dhar’s leadership.

As part of the restructuring, and to unlock greater synergies between the two entities, five key personnel (from within the group) have been moved to pivotal group leadership roles that will shape both companies’ (Banijay Asia & Endemol Shine India) future growth paths:

Rishi Negi – Group Chief Operating Officer
Mrinalini Jain – Group Chief Development Officer
Shyam Rathi – Group Chief Financial Officer
Lalit Sharma, Head – Legal
Fiona Machado, Head – HR

Deepak Dhar, Founder & Group CEO of Banijay Asia & EndemolShine India, commented on development, “Our mission has always been to create exceptional content that captivates audiences across India and beyond. With this strategic restructuring, we are taking another step forward in our commitment to be the torch-bearers for first-class storytelling across screens. This core team brings an invaluable wealth of experience and expertise, and together, we will unlock the next phase of our growth.”

The synergy created by this restructuring effort is expected to enhance Banijay Asia and Endemol Shine India’s ability to develop and deliver high-quality content, explore new business opportunities, and provide even greater value to their partners and audiences alike.

Banijay Re-Organises Business in Asia, Building Content Powerhouse in India

17th July 2023 10:02 am Comments Off

Media and entertainment powerhouse, Banijay, today announces the successful reorganisation of Banijay in Asia, combining two market-leading entities – Endemol Shine India and Banijay Asia, under the leadership of Deepak Dhar, who has been appointed the Founder & Group CEO – Banijay Asia and Endemol Shine India.

Building a regional content powerhouse, the move follows the full buy-out of Endemol Shine India from CA Media, and sees media veteran and entrepreneur, Dhar, take on overarching role. Having led Endemol’s Indian operations between 2005 and 2018, before launching Banijay Asia and overseeing its strategic growth, he will now continue his focus on leading the wider group’s content strategies, partnerships, new business, and alliances, in addition to building both companies’ reputations in generating new IP, which can travel the world.

In line with the changes, and with the aim of unlocking greater synergies, Dhar will now finesse the structure of Banijay in Asia, setting group-wide roles, as well as dedicated creative positions within the respective production labels. Key personnel-related news is expected to be shared in the coming few weeks.

Talking on the developments, Deepak Dhar, Founder & Group CEO – Banijay Asia & Endemol Shine India, commented, “The reorganisation of Banijay in Asia is our biggest and boldest move yet and aligns with our ambition to drive further growth in India and Asia at-large. Leveraging the creative potential and possibilities of both brands, we will now strategically pursue complimentary yet independent creative portfolios to offer the most diverse, and compelling cross-genre content from all across the globe, to our Indian and Asian platforms and screens.”

Marco Bassetti, CEO, Banijay: “Deepak is a leading creative and entrepreneurial force in Asia, and in our partnership thus far, he has successfully created an impressive slate, and a host of fruitful partnerships with major buyers and partners worldwide. In this new phase for the business, he will now focus on unlocking and aligning other strategic growth avenues to put Banijay in a dominating position, both in India, as well as Asia.”

Dhar further added, “I’ve been fortunate to have been involved in the growth of both businesses since their inception in India; now, leading them both through the next phase of growth, is a surreal feeling. I look forward to working closely with my colleagues at Endemol Shine and Banijay Asia to continue to create path-breaking content, and having fun along the way.”

Over the last few years, Banijay Asia has delivered mega-hit scripted adaptations like The Night Manager, Call My Agent Bollywood, Hostages, and Fall, and successful Originals like Dahan, Matsya Kaand, Undekhi, Tribhanga amongst many others. The content studio’s upcoming shows include Indian reimaginations of The Good Wife Monk, House, and Suits. On the non-scripted front, Banijay is leading the genre with blockbuster titles like The Kapil Sharma Show, MTV Roadies, The Voice, The Big Picture, Into The Wild with Bear Grylls, Case Toh Banta Hai, Nach Baliye and more. The content studio’s upcoming shows include Survivor and Temptation Island.

Meanwhile, since 2005, Endemol Shine India has established a strong reputation as the leading producer of Bigg Boss across 9 regions, as well as the Indian adaptations of Fear Factor, MasterChef and Deal or No Deal. On the Scripted front, apart from Bombay Begums, Trial By Fire and Tooth Pari, the label has announced a third season of International Emmy-nominated Aarya, and a Hindi adaptation of The Bridge (Bron/Broen).

Now, some of the biggest global, and original Indian IP would now be available and produced between the two entities, under the leadership of Dhar.

Know Malaika Arora up close and personal as she makes her digital debut with Disney+ Hotstar’s all-new show, Moving In With Malaika.

10th November 2022 3:02 pm Comments Off

Relationships, Glamour and more. This Bollywood’s iconic diva has seen it all. Capturing hearts with her stellar dance moves and charisma – Malaika Arora makes her much awaited digital debut with Disney+ Hotstar. She is set to give fans access to her past, present, and future through unfiltered conversations in an all-new, exclusive show, Moving In With Malaika. Releasing from 5th December onwards this exciting series produced by Banijay Asia, will also see guest appearances from her friends and family as they spill the tea on her.

Gaurav Banerjee, Head- Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star, said, “After the successful season 7 of Koffee With Karan, we are delighted to bring before our viewers yet another exciting reality show, Moving In With Malaika. With this latest addition we expand our catalog of nonfiction shows, giving audiences a sneak peek into the life of Malaika Arora.”

Malaika Arora, sharing her excitement said, “For the longest time, the world has viewed me through the lens of social media. But this time I am excited to shake that up a bit. With this show, I want to break that barrier between me and my fans and invite them into my world through Moving In With Malaika. It will be a fun ride as I take everyone along with me exploring my day-to-day life with some of my closest family and friends. I am exhilarated to kick-start this new venture and delighted to collaborate with Disney+ Hotstar on this.”

Deepak Dhar, CEO & Founder, Banijay Asia, added, “We are always excited to get new and innovative content to our audiences and Moving In With Malaika is another show from the Banijay Asia team. It’s a special glimpse into Malaika’s life. We are excited to bring Malaika to the enchanting world of OTT. Disney+ Hotstar has always been a great content partner with us for earlier shows like Roar of the Lion, Hostages, and more recently with the success of Dahan, we are itching to get this show out to our viewers!”

Banijay Asia Inks Deal with Keshet International

1st November 2022 2:54 pm Comments Off

Entertainment powerhouse Banijay Asia, part of Banijay, today announces a partnership with global content producer and distributor, Keshet International (KI). The collaboration between the two companies will see the former option key scripted formats in the latter’s content library, with the ambition of adapting them to deliver Indian viewers quality scripted comedies and dramas from territories all over the world in local milieu.

From original IP to local adaptations of popular scripted and unscripted titles, in its four-year journey, Banijay Asia has introduced some of the most iconic international shows to India, such as Survivor, Ranveer vs Wild with Bear Grylls, Call My Agent Bollywood, and The Voice. In addition to distributing Israeli IP like False Flag, Rising Star, and Yellow Peppers (The A Word), KI is internationally recognised for its rich catalogue of local language dramas and comedies from elsewhere – including Iceland, Norway, Sweden, Belgium, Portugal, Turkey, Mexico, and Quebec – and with this partnership, Banijay Asia has unlocked access to its impressive content library.

Deepak Dhar, CEO & Founder, Banijay Asia said: “Indian audiences have an insatiable palette for diverse stories and shows, and Banijay Asia strives to meet that demand by inking partnerships with a range of production networks from all around the world. Keshet International has a brilliant content library, and its prioritisation of quality content and storytelling with authenticity, perfectly aligns with our philosophy. Together, we are working to build a raft of shows that will continue to broaden the content offering in our market.”

Keren Shahar, KI’s President of Distribution and COO, added: “We are really excited to be working with Banijay Asia to help it identify more dramas and comedies from our library to adapt for Indian audiences. Following successful local adaptations of our Israeli IP as two seasons of Bandi Yuddh Ke (Prisoners of War) and the Telegu adaptation of The Baker and the Beauty – we are looking forward to seeing similar successes with shows from Israel, Europe, and beyond!”

Under the leadership of Deepak Dhar, Banijay Asia creates premium content for the Indian and South East Asian market. Across television, films and OTT platforms, the company has expertise across all genres including entertainment, factual, scripted and reality. Recent successes include Disney+ Hotstar’s supernatural thriller, Dahan – Raakhan Ka Rahasya, mystery drama Hostages and India’s first interactive reality special Ranveer vs Wild with Bear Grylls for Netflix.

Banijay Asia Announces the Official Indian Adaptation of the Canadian Award-Winning psychological thriller Vertige

12th May 2022 1:41 pm Comments Off

Banijay today announces Banijay Asia, one of India’s foremost production houses, is collaborating with Armoza Formats, part of ITV Studios, to bring the official adaptation of the award-winning Canadian mini-series, Vertige, to screen. Via the partnership, the Deepak Dhar-led outfit will reimagine this psychological thriller for the Indian audience.

The high-profile Canadian show, originally broadcast in French, deconstructs the alleged suicide of a young girl, Daphne Roussel. Vertige follows her as she miraculously wakes up from a three-month long coma with no memory of the 24 hours prior to her alleged suicide attempt. Struggling to put pieces together about the events, the question is raised – is it a suicide attempt or was it a murder? As every new piece of the puzzle is revealed, another layer of the story is discovered, in this intense, unpredictable, psychological thriller, which has you on the edge-of-your-seat.

Deepak Dhar CEO & Founder, Banijay Asia said, “Our audience is developing a vast appetite for exciting and engaging content, making it increasingly important to bring innovative, catchy titles to screen. Armoza Format’s Vertige is spellbindingly suspenseful, and the way the story catches you in the thrill-storm of the main character is extraordinary. Our audiences love strong narratives and solid characters, and Vertige is a series that fits the description seamlessly – it’s great to be collaborating to create our own, localised version of the show.”

Salome Peillon, Head of Sales at Armoza Formats adds, “We are thrilled to see more of our scripted titles being adapted in India thanks to our great partners in the Indian market. Together with our partners at Banijay Asia, we are looking forward to bringing this thrilling drama series, Vertige, to the Indian viewers who have shown clear appetite for our scripted series.”

The six-episode thriller, originally produced by Pixcom, received multiple awards at the prestigious Prix Gémeaux in 2012 for categories such as Best Direction, Best Writing and Best Original Music to name a few. Originally directed by Patrice Sauvé, Vertige features a stunning cast with Fanny Mallette, Normand Daneau, Marilyn, Castonguay, Noémie Godin-Vigneau, Monique Spaziani and Germain Houde in the pivotal roles.

Under the leadership of Deepak Dhar, Banijay Asia has constantly elevated viewing experience with global stories including critically-acclaimed French show, Call My Agent, Hostages, Survivor, The Voice, Into the Wild with Bear Grylls and The Big Picture.

Armoza Formats is one of the top creators and distributors in the international content market and is known for its popular formats including prime-time singing competition, The Four and entertainment show I Can Do That!, hit game show Still Standing, and award-winning scripted drama, Hostages, which recently aired two seasons in India.

Banijay Asia appoints Rajesh Chadha as Executive Vice President and Business Head, Scripted Content

9th February 2022 10:12 am Comments Off

Banijay today announces that Banijay Asia has appointed Rajesh Chadha as Executive Vice President and Business Head for the company’s scripted business. In this position, Rajesh will be responsible for developing the scripted slate for Banijay Asia, building its legacy going forward and taking the company to its next phase of growth.

A media veteran with a career spanning over 27 years in the media and entertainment industry, Rajesh has spearheaded projects at prominent companies including BBC Studios, RBNL and Endemol. He led the content execution for award-winning OTT series, Criminal Justice and Out of Love at BBC Studios, and was also involved in Ajay Devgn’s digital debut, Rudra and Guilt & Press in early 2022.

Rajesh Chadha says: “The Indian streaming space is facing a content revolution and Banijay Asia is leading the shift seamlessly. Producing premium content, associating with top streaming platforms, and collaborating with national and international studios to churn out newer formats, Banijay Asia is a uniquely positioned production house in the industry. I am looking forward to contributing towards the growth and success of Banijay Asia along with Deepak Dhar.”

Deepak Dhar, CEO & Founder, Banijay Asia said: “Innovation and creation is the way forward in the rapidly changing content industry and we are delighted to have Rajesh join the leadership team. His determination and wealth of experience in the space will certainly add immense value to our future endeavors.”

Banijay Asia is a hub for premium scripted and non-scripted content in India. Some of its key titles include Call My Agent: Bollywood, Tribhanga, Matsya Kaand, Hostages, Roar of the Lion, The Kapil Sharma Show, Myntra Fashion Superstar and Into the Wild with Bear Grylls.

Banijay Asia Launches Survivor India Comeback

27th July 2021 5:02 pm Comments Off

Banijay today announces the return to India of iconic format, Survivor, with leading Tamil general entertainment channel, Zee Tamil. Banijay Asia will produce the adventure reality title for OTT platform ZEE5.

Survivor tests the spirit of a group of ordinary, and yet extraordinary, people who are marooned, with little more than the clothes on their backs and their own animal cunning. As they catch their own food, build their own shelter, and order their own society, castaways must compete in increasingly difficult tests of strategy and guile. Survivor India marks the 48^th iteration of the show since its launch in 1997. This year is the format’s most successful to-date with 22 productions confirmed.

Deepak Dhar, CEO of Banijay Asia says: “Survivor is a show that has a global fan base. The format is unique, adaptable and has the potential to match audience sensibilities across the board. The Tamil industry has always been experimental and bringing a reality show of this nature will only broaden the genre further. Zee Tamil has always gone beyond when it comes to innovative content and we’re excited to be partnering with frontrunners like them.”

Siju Prabhakaran, EVP and South Cluster Head, ZEEL, comments: “As a channel, we have always committed ourselves to engage and entertain our audience with innovative content and variety in reality entertainment. The new reality show Survivor would definitely set new benchmarks in reality show formats in India. From the production value to the portfolio of talent, Zee Tamil has truly embarked on a journey in partnership with Banijay Asia to redefine quality entertainment in the market”.

Lucas Green, Global Head of Content Operations at Banijay adds: “Survivor has huge global appeal, offering excitement, escapism and entertainment, all rolled into one. It’s an evergreen format which consistently delivers, and the fact that this year is the most successful in the show’s history is testament to its enduring relevance to audiences worldwide.”

Produced in more than 40 territories, Banijay-owned Survivor is a global hit and super brand, standing as one of the most-watched formats worldwide. Most recently, Globo relaunched Survivor (No Limite) in Brazil after 12 years of air in the region, featuring a cast of previous Big Brother Brasil contestants. More than 10 million viewers tuned in to the 40^th season last year on CBS in the U.S., the latest Australian adaptation was seen by nearly 40% of the population, and the most recent French version, Koh Lanta, ended as number one in its slot.

NBCUniversal Formats and Banijay Asia Strike Co-Production Partnership

24th February 2021 8:35 am Comments Off

NBCUniversal Formats, a division of Universal Studio Group has signed a co-production deal with Banijay Asia to adapt a number of its iconic, world-class formats in India.

The country’s leading producer, Banijay Asia, will now represent and work with Universal Studio Group to create local versions of award-winning scripted and entertainment titles Suits, House, Monk, Saturday Night Live, The Titan Games and Top Chef across the region. The carefully curated portfolio will be reimagined for a new audience across the linguistically diverse and culturally rich region, having already achieved great success in the US and across the globe.

This deal marks the first co-production agreement for NBCUniversal Formats in India, as it strives to create more local content across Asia and the globe. To date, Suits has already been adapted successfully for audiences in Japan and Korea; Saturday Night Live has been a ratings success in Japan, China and Korea; and Top Chef continues to perform well in Thailand and Vietnam.

Enrique Guillen, EVP, Commercial Strategy & International Development, Universal Studio Group says “These stories, characters and formats have proven to have universal appeal. The broad reach and expertise of Banijay Asia across scripted and unscripted content makes them our ideal partner to develop and produce these titles for Indian audiences in the language and form that they prefer.”

“These titles are proven hits and carry significant gravitas in the market, with many ingrained in the cultural zeitgeist worldwide” says Deepak Dhar, CEO and Founder, Banijay Asia. “Entertaining, story-driven and hugely adaptable, there is no doubt, with the right talent and partners, we can get India talking about these shows too.”

Most recently, Banijay Asia, part of leading global group, Banijay, was behind the nation’s ratings-winning-hit, Into the Wild with Bear Grylls.

Kamal Haasan, Banijay Asia and Turmeric Media Come Together to Create Regional Content

3rd February 2020 12:00 am Comments Off

Banijay Asia has been quick to position itself as the leading content creation hub in India and South East Asia following its launch two years ago. After developing successful business partnerships with six brands across genres, Banijay Asia today announces the collaboration with Turmeric Media Networks Private Limited and Kamal Haasan to produce content across screens and languages.

Combining the massive fan base of Kamal Haasan and Deepak Dhar’s expertise in content creation and production, the two parties will join forces to gain a strong foothold in the South. The partnership will also see the two entities come together to create long and short-form content across OTT and television.

“We wanted to partner with someone who knew the crux of the content creation and production business. Hence we were in a conversation with Deepak for a while now. With his extensive knowledge in the field, we could see the potential of venturing into a new space of creating regional content in India with Banijay Asia. His understanding of the craft and network have been invaluable in making it a reality. We are excited to collaborate with them to create revolutionary content across all screens and languages,” signs off Kamal Haasan.

Commenting on the partnership, Deepak Dhar, CEO and Founder of Banijay Asia states: “In less than two years, we have created content across genres which has been widely accepted by the viewers. With this partnership, we are confident we will be able to create material which will suffice demands and be appreciated by vast audiences. Along with the mainstream market, we would also like to target the regional base, creating ground-breaking titles for the masses. We at Banijay Asia are proud to have partnered with a personality like Kamal Haasan, who has been a part of our industry for close to 60 years.”

R.Mahendran, Founder Turmeric Media adds: “We are so excited to partner with Banijay Asia. Deepak has an unblemished record of creating success out of many new initiatives in the content space. This association is going to be no different. It is an honour for us to showcase Mr. Kamal Haasan’s expertise in the entertainment business. We are confident that this team shall conjure up some brilliant content that will keep the viewers “spellbound”.

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