Tag Archive: Asia

  1. Banijay Brands Unveils New Licensing Deals in Asia

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    Banijay Brands today announces a range of new licensing agreements Mr BeanMasterChef and Simon’s Cat in Asia, ahead of the region’s week at Festival of Licensing.

     

    This year British comedy star Mr Bean celebrates 30 years of continual distribution and to mark the occasion, Banijay Brands has partnered with Bzmedia to open licensed bubble tea stores in China, where up 22 stores have launched across various cities and further expansion expected.  The company is joining forces with Hong Kong-based manufacturer and distributor, Toyeast, and partnering with BMW to produce a die cast model of Mr Bean’s classic Mini and plush products based on the iconic character have been renewed with Kin Hsing in Taiwan. Mr Bean is represented by four agencies, Asiana, Black White Orange, MediaLink and Empire in Asia.

     

    For global culinary hit MasterChef, a new cookware, tableware and kitchenware range will be available in Indonesia on online retail store for household products,  dusdusan.com in 2021, in a deal with Indonesian company PT Homeco. This news follows the recent launch of MasterChef handblenders in South Korea with SJ Trend.

     

    Other existing business in this key region includes continued growth for animated hit Simon’s Cat through three agencies CLICK!, Block 12 and Enpop. South Korean agency Enpop are growing awareness for the brand through a partnership with Samsung for licensed digital accessories such as wallpaper designs for Samsung handset users worldwide.

     

    This follows recent deals in South Korea including Simon’s Cat plush toys with Nooritoys and mobile phone case accessories with OGA Prince, as well as an apparel deal in China with Quanshang. The mischievious cat will feature across various locations of 9 Lives Cat Clinic in Hong Kong in a partnership across three years.

     

    Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “These extensions for Mr Bean, MasterChef and Simon’s Cat are great examples of how we can offer fans a variety of ways to enjoy their favourite brands beyond the screen. This region continues to be significant market for our growth and it’s brilliant to announce these deals at the Festival of Licensing’s Asia week.”

     

    The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for LessSimon’s Cat, Mr Bean, Don’t, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.

     

  2. Banijay Rights’ Hit Formats Set to Entertain Audiences in Southeast Asia

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    Banijay Rights, the leading distribution arm of Banijay Group, has today confirmed that its long-running format,Don’t Forget the Lyrics!, has been picked up in Myanmar by Forever Group, for broadcast on leading entertainment channel, MRTV-4; and thatThe Secret Life of 4 Year Olds has been adapted by Houghton Street Media for Tencent Video in China.

    Don’t Forget the Lyrics!, a modern entertainment classic and proven ratings winner regardless of territory or timeslot, will now be adapted for a Burmese audience by Forever Group, with an order of 240 episodes for broadcast in 2020 on free-to-air channel, MRTV-4. More than 2,000 episodes have been produced since the show’s launch in the US, and the format is broadcaster France 2’s number 1 hit show.

    Elsewhere in Asia, the critically acclaimed award-winning series, The Secret Life of 4 Year Olds, a compelling insight into a child’s world, filled with tears, laughter, drama, politics, power struggles and larger-than-life characters, will be brought to Chinese audiences via broadcaster, Tencent Video, China’s largest video streaming platform.

    Originally produced by RDF Television for Channel 4, The Secret Life of 4 Year Olds has been adapted in China, with an 8 x 45’ series produced by Houghton Street Media, an award-winning Chinese production company.  The popular reality-entertainment format has already been adapted in 14 territories, with more to come in 2020.

    Samia Moktar, Sales Manager at Banijay Rights commented, “We’re so excited to see these blockbuster entertainment formats travel to the other side of the world.  I’m confident that the local adaptations of Don’t Forget the Lyrics! and The Secret Life of 4 Year Olds will delight audiences in Myanmar and China, just as much as they have done in Europe and America.  These modern classics use all the right ingredients to create perfect family entertainment, and that is always universal in its appeal.”

    In Don’t Forget the Lyrics!, contestants have to sing hit songs and complete the missing lyrics. First, they must choose from different genres and decades; from established hits to fresh new releases. They then take to the stage and sing along with the studio band, as the lyrics are displayed on the game board. With stacks of cash at stake, can they keep singing when the music stops, and the words disappear?

    The Secret Life of 4 Year Olds takes us into one of the most sensitive and carefully protected environments on earth, a world that has never before been subject to the scrutiny of the camera lens. We watch as 10 four-year-old children meet for the first time at nursery and interact in unprecedented, intimate detail. Thought-provoking, entertaining and genuinely surprising, this is an utterly compelling look into a young child’s behaviour.