Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Anna-Lena Pittelkow

  1. Banijay Media Germany Strengthens Its Branded Entertainment Unit

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    Content powerhouse, Banijay Entertainment, today announces creative and marketing agency, Banijay Media Germany, is strengthening its branded entertainment unit with Alex Aussem, Christoph von Hunnius and Andreas Wolf. They will be working alongside Anna-Lena Pittelkow, who joined earlier this year, and will be leading the Creative division.

    In keeping with the agency’s strategic development and elevated brand experiences, Aussem will take on the role of Creative Director. Previously at HeimatTBWA, he will spearhead the development of innovative marketing concepts to bring fresh creative insights. Meanwhile, von Hunnius joins as Client Service Director, bringing extensive experience in creative consulting to oversee the integration of branded content with entertainment formats, delivering cohesive and impactful campaigns. Wolf, formerly at EndemolShine Germany, steps up to become Creative Digital Director, where he will leverage his digital knowledge to enhance the group’s social media presence.

    Anna-Lena Pittelkow, Head of Creative, Banijay Media Germany says: “We’ve seen huge momentum with branded entertainment, and these new hires enable us to grow even further in this area. Strengthening our team with Alex, Christoph and Andreas will help us deliver premium content for our brand partners and ensure a unified approach across all media and platforms.”

    Banijay Media Germany is the creative marketing arm of Banijay Germany, designing, producing, and distributing brand experiences for customers across all media genres and platforms. Its core focus areas are branded entertainment, digital storytelling, content distribution and community building.

    In 2023, Banijay Entertainment expanded its brand-funded portfolio with the launch of Banijay Branded Entertainment (BBE). Overseen by Carlotta Rossi Spencer, Head of Branded Entertainment and Business Development, BBE provides centralised support for Banijay’s global teams in creating branded content. Last month, the division announced strategic partnerships with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, in order to enhance the expertise and appeal of BBE’s 360° production, marketing and measurement services.

  2. Banijay Media Germany Bolsters Creativity and Digital Distribution with New Roles

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    Banijay Germany today announces its creative marketing agency, Banijay Media Germany, has appointed Anna-Lena Pittelkow into the new position of Creative Director, and Mirjan Hildebrandt as Head of Digital Distribution & Content Acquisition.

    Pittelkow, previously Managing Director and Chief Creative Transformation Officer at Grabarz & Partner, brings a wealth of experience to this new role, driving creative strategy and campaign development, utilising her industry background from high-profile agencies like Zum Goldenen Hirschen and Scholz & Friends. Together with the Sales & Brand Partnerships team, she will spearhead strategic development, creating tailored brand experiences across all media and platforms.

    In addition to expanding the creative department, Banijay Media Germany is strengthening its leadership in content distribution. Mirjan Hildebrandt, formerly of WDR Mediagroup, joins Banijay Media Germany as Head of Digital Distribution & Content Acquisition, tasked with expanding its FAST channel offering, among other responsibilities.

    Ingrid Langheld and Christian Nienaber, Managing Directors of Banijay Media Germany: “As an experienced advertiser and brand expert, Anna complements us perfectly with her knowledge, her creative excellence and incredible energy. Alongside our teams, she will set the example in innovation and develop tailor-made proposals for brands and collaborations with other agencies. We are also very pleased to have gained an experienced distribution expert in Mirjan. Together we will continue to drive the expansion of Banijay Media Germany.”

    Anna-Lena Pittelkow, Creative Director at Banijay Media Germany, says: “My career began at Endemol 15 years ago within the format development team, and since then, my heart has been in TV. The opportunity to develop new, smart and effective brand placements within some of the strongest entertainment brands in the business was extremely enticing and I can’t wait to bring my creative marketing knowledge to this new role.”

    Mirjan Hildebrandt, Head of Digital Distribution & Content Acquisition, adds: “Eleven years ago I was part of the company which is now Banijay Media Germany, and it’s great to return, bringing new skills and expertise gathered in the fast-paced world of digital distribution and FAST channels.”

    Banijay Media Germany is the creative marketing agency of Banijay Germany. It designs, produces and distributes brand experiences for customers across all media genres and platforms. Operating within three divisions, House of Brands, House of Likes, and House of Rights, it is an expert in branded entertainment, digital storytelling, content distribution and community building.