Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Tag Archive: ALP

  1. Banijay France Announces New Leadership Team at Adventure Line Productions

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    Banijay France, part of media and entertainment powerhouse Banijay, today announces new senior leadership at ALP, with Frédéric Lussato, promoted to President and Julien Magne becoming Managing Director. Both roles are effective from 1st September in line with Alexia Larouche-Joubert’s promotion to CEO, Banijay France.

    Lussato, who previously served as Managing Director, ALP, has been upped to CEO, while Magne has been promoted from Director of Programmes to Managing Director. Together, they will lead ALP’s strategic operational strategy, using their expertise to further develop the company’s pipeline of new and returning hits, like TF1’s Koh Lanta (Survivor), on-air for 20+years; and France 2’s Fort Boyard, which has enjoyed a 30+ year run to date.

    Alexia Larouche-Joubert, CEO of Banijay France says: “After seven years by my side, the choice to promote Frédéric and Julien within ALP was a natural one. I’m incredibly proud of what we achieved working together, expanding ALP’s offering while maintaining a commitment to quality and broad audience engagement.  Their complementary skills, deep knowledge of ALP’s programmes, and grasp of industry challenges will enable ALP to retain its unique know-how and storytelling in adventure entertainment and all related genres. I am confident Frédéric and Julien will further build and amplify our efforts, and I look forward to seeing the company expand under their leadership.”

    Frédéric Lussato, President of ALP says: “This new role is a fantastic chance to further enhance ALP’s capacity for innovation, strengthening all areas of the business.  I’m committed to meeting the latest industry challenges and the ever-evolving expectations of our clients and partners, and I’d especially like to thank Alexia for her trust, as we take the company through its next phase of growth.”

    Julien Magne, Managing Director of ALP says; “I’m hugely excited for this opportunity to further contribute to ALP’s growth, a company whose thriving culture is recognised in France and beyond. With the support of an exceptional team, I am dedicated to maintaining our reputation for delivering excellence in all programming, especially adventure entertainment, and continue the drive to diversify into streaming.”

    Lussato became CEO of ALP in 2016, having previously served as Managing Director of AB Groupe. He has held numerous senior roles including General Secretary at NRJ 12, when the channel launched, and Deputy Director, Television Development at Pathé group. Meanwhile, Magne joined ALP in 2013 as Director of Programmes and is also the producer of Koh Lanta (Survivor). He comes from a journalist background, working at France 2 and TF1, and in his career, has also produced a number of political and social documentaries.

  2. Alexia Laroche-Joubert Upped to Chief Executive Officer, Banijay France

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    Media and entertainment powerhouse, Banijay, today confirms the promotion of Alexia Laroche-Joubert to Chief Executive Officer, Banijay France. Taking full oversight of the French portfolio, which comprises 15 labels spanning non-scripted and scripted, she will be tasked with evolving and diversifying the pipeline, attracting new talent, identifying new areas for growth, and driving collaboration with the wider group internationally to maximise on exploitation opportunities. The appointment takes effect from 1 September 2023.

    Laroche-Joubert takes on the post after a significant tenure with Banijay, where, since 2016, she has served as Chief Executive Officer for Adventure Line Productions (ALP), and recently launched scripted label, Screen Line Productions.

    Recognised as one of the 100 Women of Culture for 2022, Laroche-Joubert is credited for huge stints executive producing TF1’s Koh Lanta (Survivor), on-air for 20+ years; and France 2’s Fort Boyard which has enjoyed a 30+-year run to date, and for reshaping beauty contest event, Miss France, leading it to the top three most watched non-scripted shows in France.

    A creative visionary, Laroche-Joubert has had a multi-faceted career, both as a leading producer on titles like M6’s Loft Story (Big Brother), TF1’s Star Academy and Secret Story, and W9’s Les Ch’tis and Les Marseillais, and on-screen, in a multitude of roles such as a juror for Popstars in France. Prior to Banijay, she spent 10+ years in the Canal+ group and became Editor-in-Chief at TF1. Before that, she was Director of Programmes at Endemol France under Stéphane Courbit’s leadership. Now she will be entrusted with building on Banijay France’s success to date, reporting to Banijay’s Chief Executive Officer, Marco Bassetti, having worked with the group’s Chairman, Stéphane Courbit, for 25+ years.

    Marco Bassetti, CEO, Banijay: “Alexia has been a leading force for us in France for a number of years, and with entrepreneurialism and creative spirit at her core, she is the perfect profile to lead our French operations from here-on-in. Hugely respected, strategic and with a brilliant repertoire of credits, we have no doubt her experience and knowledge will be invaluable in driving the business to new heights, as we look to further diversify and enhance the offering.”

     

    Alexia Laroche-Joubert, CEO, Banijay France: “From start-ups, to well-established labels like ALP, I have led a career underpinned by entrepreneurialism and at Banijay, I’ve found a home where I can continue to indulge my creative passions. Stepping up to lead Banijay France was the logical next step, and I am proud to be taking on this challenge. We have an incredibly strong production offering and I look forward to collaborating with the MDs and their teams to drive diversification, further format exploitation, cross-company collaboration and importantly, attract new talent. I will forever be thankful for Stéphane and Marco’s support over the years and for now handing me the reins, and am hugely appreciative to François de Brugada, who leaves the business as the country’s number one producer.”

  3. Banijay France Unveils Screen Line Productions

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    Content powerhouse Banijay, today announces the launch of Screen Line Productions, a new scripted label that will sit within Banijay France. Set to devise its own slate, the production company was created, and will be operated, by ALP’s Chief Executive Officer, Alexia Laroche-Joubert, and Managing Director, Frédéric Lussato.

    Screen Line Productions, will see Laroche-Joubert and Lussato build on their expertise of producing some of France’s biggest non-scripted hits like Koh Lanta (Survivor), to create an ambitious portfolio of scripted series. As part of the launch, the pair have appointed Lavinia Jullien as Development Executive.

    With focus on character-driven content, Screen Line is developing original ideas as well as book adaptations, spanning a number of themes, notably youth oriented. Its first commission is set to be announced soon.

     

    Alexia Laroche-Joubert, CEO at Screen Line says: “Together, Frédéric and I are eager to develop our know-how in a new creative field, and with the launch of Screen Line we are set to announce our first original series soon. During my career I have created and adapted many formats from the world of entertainment including Koh Lanta (Survivor) and Star Academy, with the commonality of all being popular formats. With our knowledge of this audience paired with production expertise, Screen Line is geared up to develop ambitious projects for a wide audience.”

     

    François de Brugada, CEO of Banijay France says: “Alexia and Frédéric have the experience and talent to find and tell the best stories in entertainment, and now in scripted too. The launch of Screen Line confirms Banijay France’s ambition to further grow in the field of scripted.”

     

    Screen Line joins Banijay France’s line-up of scripted labels including Banijay Studios France, Shine Fiction, Terence Films, Marathon and Montmartre. Credits include Marie Antoinette, co-produced with Banijay Studios France, CAPA Drama and Les Gens, which has sold to over 70 territories and has recently been commissioned for a second season by CANAL+. Other successes include Serial Lover, Shine Fiction’s debut series for M6 which has just sold to Spain with Atresmedia.

  4. Alexia Laroche-Joubert Recognised As One Of The 100 Women of Culture 2022

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    This October, Alexia Laroche-Joubert, CEO of ALP, was recognised as one of the 100 Women of Culture 2022. This is the 4th edition of the event which took place at the Palais de Tokyo.
     
    Alexia Laroche-Joubert, CEO of ALP said: “It is a very important moment for me, as with this award I have been recognised as a contributor in shaping our culture, and I am very proud of this.”
     
    Amongst the 100 women awarded are director Euzhan Palcy, Claire Léost President of PrismaMedia, and singer-song writer Owlle. 

  5. How to Look Good Naked Returns to France After Six Years

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    Banijay today confirms Comment être Belle toute nue (How to Look Good Naked) is returning to French television after a hiatus of six years. The format’s French revival will air on new broadcaster, TFX, withAdventure Line Productions (ALP), part of Banijay France, once again producing the hit show.

     

    How to Look Good Naked takes women on an emotional journey to develop self-confidence and boost their self-esteem. Well-known influencer, Zak Khchaï, who has faced similar experiences, helps the females learn to love the way they look, with and without clothes, no matter their body shape.

     

    Alexia Laroche-Joubert, CEO of ALP says: “It’s the perfect time to bring this format back to France and show a new generation of viewers how to embrace their bodies and love the way they look. Social media has exploded since we last produced Comment être Belle toute nue, with a constant bombardment of images to knock people’s confidence. With this new version, we’ll be championing body positivity and look forward to celebrating every shape and size out there.”

     

    Lucas Green, Global Head of Content Operations at Banijay comments: “This hit format has enjoyed global success and is very apt for the current climate. It is relatable, uplifting, inspiring and changes lives as each person addresses their body confidence.”

     

    Originally created in the UK by Maverick Television, the award-winning format’s international distribution rights sit with Banijay. To date, How to Look Good Naked, has broadcast in over 50 territories including the UK, US, Germany and Spain.

  6. Obsessive Compulsive Cleaner

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    On Wednesday 15 January, Obsessive Compulsive Cleaners launched on TFX with impressive scores.  Adventure Line Productions’ new factual series follows people who cannot stop cleaning and the impact this has on their lives. The first episode attracted 528,000 viewers and high scores amongst the key demos with it more than doubling the usual slot performance amongst 25-49 year olds. These stellar ratings continued with the second episode improving the usual slot average for under 50s by 90%.