Tag Archive: Alice Bernardi

  1. Banijay Brands Strengthens Peaky Blinders Licensing Portfolio

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    Banijay Brands today announces new licensing deals for global hit drama Peaky Blinders, in collaboration with series owner and producer Caryn Mandabach Productions. These new partnerships build on the brand’s hugely successful portfolio, as the global hit series heads towards its dramatic conclusion, with season six launching on Netflix on the 10th of June in the U.S. and other markets.

    Banijay Brands has collaborated with the leading craftsmen at Conway Stewart for a global limited-edition Peaky Blinders branded range of luxury pens, available online now. In addition, the brand builds its apparel offering, partnering with Drew Pearsons for a UK range of high-quality, Peaky Blinders inspired caps.

    Recent additions to the Peaky Blinders portfolio include Endemol Shine North America’s partnership with Bushmills Irish Whiskey, for the first official whiskey for the hit series, which is set to launch in 2022 in the U.S.; the Peaky Blinders themed Risk board game which is now available to pre-order ahead of its UK April release in GAME retail stores; the recent opening of Endemol Shine Brazil and Escape 60’s Peaky Blindersthemed escape room and the upcoming launch of Peaky Blinders: The King’s Ransom VR game from Maze Theory.

    Further extending the world of Peaky Blinders, brand-owner and series producer Caryn Mandabach Productions recently announced a brand-new immersive theatre show Peaky Blinders: The Rise, opening in summer 2022 at The Vanguard Theatre, Camden, and Peaky Blinders: The Redemption of Thomas Shelby, a first-of-its-kind dance theatre show, running 2022/23, written and adapted for the stage by Steven Knight.

     

    Alice Bernardi, Director of International Brand Licensing, Banijay Brands comments: “Peaky Blinders is a global phenomenon which translates incredibly well in the brand licensing space. It is a hot property right now, with a surge in demand from both audiences, and licensees who are keen to work with us. By collaborating with experienced and reliable partners, we are able to continue offering high-quality products and experiences for fans of the show to enjoy for years to come.”

    Susan Waddell, Managing Director, Caryn Mandabach Productions said: “We are thrilled with the response to the most recent book and game launches and even more delighted to see these new products come to market which we know our global Peaky Blinders fanbase will be delighted with.”

    The current portfolio of official Peaky Blinders products is performing strongly, with the Peaky Blinderscookbook from White Lion Publishing (Quarto Group) becoming a March 2022 bestseller in the UK, hitting number nine in the top-ten hardback nonfiction charts, and number five in the food and drink category; the limited-edition Peaky Blinders Monopoly board game which was recently released in the UK completely sold out; and the Peaky Blinders official webstore had a record-breaking month during the  airing of series six in the U.K.

    The recently aired season six was the UK’s number one drama of the year for young adults, with over 17 million views on BBC iPlayer to date. The final chapter will be released on Netflix from the 10th of June in the U.S. and other key territories. Sold to more than 180 countries, the series, distributed by Banijay Rights, is widely available internationally on Netflix. Banijay represents a range of global ancillary rights for the Peaky Blinders brand.

    The multi-award-winning gangster epic series was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). Peaky Blinders is owned and produced by Caryn Mandabach Productions and co-produced with Banijay’s Tiger Aspect Productions. Caryn Mandabach Productions owns the global Peaky Blinders brand.

  2. MasterChef Whips Up New Deals

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    Banijay Brands today announces further growth of its hugely successful brand licensing programme for MasterChef, the world’s most successful cookery television format. The company is building on its existing partnership with leading European housewares company Arovo, plus rolling out new deals across cookware and games.

     

    Arovo’s MasterChef collection includes a broad selection of products such as ceramics, tableware, textiles, cookware, knives, utensils and small domestic appliances. The affordable kitchen and tabletop MasterChefrange will be launching in the U.S. in May alongside a brand-new US MasterChef Amazon store. And across Europe, interior design retail chain CASA have developed the Elite collection with Arovo, consisting of a series of high-quality, stylish kitchen must-haves and appliances, available exclusively in all 500+ CASA stores and at casashops.com.

     

    In addition, Banijay’s Endemol Shine North America (ESNA) has partnered with leading retail product manufacturer Creative Concepts for a unique collection of MasterChef silver-ion and 18K gold coated cookware sets which are now available online. ESNA has also furthered its partnership with Wilder Toys for a bite-sized edition of the successful MasterChef Family Cooking Game which is available at Walgreens. Elsewhere, Endemol Shine Brasil has just announced the arrival of three Spanish MasterChef wines available in the region exclusively with local wine online retailer Grande Adega.

     

    Alice Bernardi, Director of International Brand Licensing, Banijay Brands says: MasterChef is an evergreen brand that resonates strongly with consumers all around the world, and by collaborating with teams across Banijay’s footprint we deliver a truly global licensing programme. We only work with the best partners in the business, who will uphold the integrity and quality associated with the brand, and it is wonderful to see these partnerships grow.”

     

    Created by Franc Roddam, MasterChef celebrated its 500th series globally in 2021, with 49 productions in 33 territories airing last year. An international ratings hit, the format has a number of successful iterations including Celebrity MasterChef, MasterChef: The Professionals, Junior MasterChef, MasterChef All Stars, and the recently announced Young MasterChef (w/t) with BBC Three in the UK, which will be dedicated to up-and-coming young food talent between the ages of 18 and 25.

     

    With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities. Millions of consumer products have sold globally, the extensive publishing range has proved lucrative, and audiences around the world can engage with MasterChef through live experiences from restaurants to cruises and tours.

     

    The MasterChef format and finished programmes are represented internationally by Banijay Rights.

  3. Banijay Brands Strengthens Portfolio with Banijay Kids and Family

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    Banijay Brands today announces it has secured the brand licensing rights to the Banijay Kids and Family catalogue. The newly launched Banijay Kids and Family brand incorporates Zodiak Kids and Family (Totally Spies!, Lolirock, The Ranch, Yellow Yeti, Mumfie, Silverpoint), Monello Productions (Street Football, When I Was Your Age, Marblegen, Hello Kitty) and Tiger Aspect Kids and Family (Mr Bean, Charlie and Lola).

     

    Banijay Kids and Family is a global leader in childrens entertainment, producing a wide range of animation and live action series, digital content, and entertainment formats for children worldwide under three production labels: Zodiak Kids and Family, Monello Productions and Tiger Aspect Kids and Family. Banijay Brands already represents Tiger Aspect Kids and Family IP such as Mr Bean. The new partnership will enable the infant-skewing collective to further leverage the global infrastructure of Banijay Brands and deliver extensive brand licensing programmes for titles such as Street Football, Totally Spies!, Lolirock, Silverpoint, When I Was Your Age, Mister Maker and the upcoming The Unstoppable Yellow Yeti, and Mumfie.

     

    Banijay Brands will also work with local commercial teams to explore a number of regionally-led opportunities.

     

    Benoît Di Sabatino, CEO, Banijay Kids and Family, says: “It’s a big achievement for Banijay to announce at the same time the creation of our new brand Banijay Kids and Family and the launch of our licencing strategy with Banijay Brands. We are confident that our evergreen IPs as well as our creations will be in good hands with such a professional team like Banijay Brands.”

     

    Alice Bernardi, Director of International Brand Licensing, Banijay Brands added: “Banijay Kids and Family has a strong and relatable kids content slate, which, when partnered with the experienced team at Banijay Brands, should trigger a lucrative position in the the childrens licensing space. Recognising the already huge interest from the market, we will be working across a number of categories including experiential, publishing, gaming and products to ensure the relevant and successful exploitation of the business’ IP moving forwards.”

     

    Mumfie is an upcoming new animated series of the heritage property (78 x 7’), directed by the French director Daniel Dubuis, is a co-production between Zodiak Kids Studio France and Italian animation studio Animoka alongside France Télévisions and Rai (Italy). Zodiak Kids recently announced it has secured a pre-sale from KiKA German.

    Street Football is the popular animated series combining the action of matches with insights into the hardships of life is co-produced by Zodiak Kids and Monello Productions for France 3 and Rai 2

    The Unstoppable Yellow Yeti is a co-production between Zodiak Kids Studio France, and Gigglebug Entertainment. An original animated comedy series for kids aged 6+ and their families, it has been co-commissioned by Disney Channel Europe, Middle East & Africa and Nordic broadcasters YLE, DR, NRK, and SVT.

    Silverpoint is a 13 x 22’ sci-fi mystery adventure series about kids at summer camp. Co-produced by Zodiak Kids, CBBC and ZDF Enterprises, the series is created by Lee Walters, Lead Writer, and Executive Producer Steven Andrew, Creative Director, Zodiak Kids.

    When I Was Your Age is produced for RAI and France Télévisions by Monello Productions. The animated series features 10-year-old Paul who he has a special gift – as soon as someone says “When I was your age”, Paul is thrown back into the days when the person he is talking to was 10 years old

    Mister Maker is the popular ultimate interactive arts and crafts show for younger kids. Broadcast in over 200 territories, the series is a Zodiak Kids Studios for CBeebies.

    Totally Spies! is the hit franchise that has been broadcasting for over 15 years, produced by Zodiak Kids for TF1 and Disney France.

    Lolirock is a Zodiak Kids production for Disney France and France Télévisions, featuring five princesses with magical singing voices that fight harm with crystal charm!

  4. Banijay Brands Grows Peaky Blinders International Licensing Programme

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    Banijay Brands, in collaboration with Peaky Blinders brand and series owner and producer Caryn Mandabach Productions, today announces a raft of new deals for the award-winning, epic family gangster drama, Peaky Blinders. Building on the hugely successful licensing programme, new licensees have been appointed across apparel, gifting, and accessories, with further ranges added with existing partners.

     

    Alice Bernardi, Director of International Brand Licensing, Banijay Brands comments: “With the upcoming sixth season, there is real momentum behind the Peaky Blinders licensing programme. Fans are incredibly passionate about the series and have high expectations for the off-air extensions we deliver. By working with the best partners, our products and experiences truly capture the essence of the show, and the ever-increasing demand is testament to that.”

     

    Susan Waddell, Commercial Director, Caryn Mandabach Productions adds: “We couldn’t be more excited to have these new product ranges launch and for these experiences to return for fans to enjoy, ahead of the next series of the beloved Peaky Blinders”.

     

    In publishing, illustrated book publisher Quarto will release the first official Peaky Blinders cookery book following the success of last year’s cocktail book. And Michael O’Mara is re-releasing the official companion book to the TV series, ‘By Order of the Peaky Blinders’, updated with new artwork and season five content.

     

    Grooming is proving popular category for the Peaky Blinders brand with leading manufacturer of professional styling and personal care products Wahl signed for co-branded clippers and trimmers to launch at retail in 2022.

     

    Across the gifting category, Spanish distribution specialist Grupo Erik is launching a selection of products such as stationery and home and office accessories across Italy, Spain, and Portugal. Building on its hugely popular lines, French publishing and products specialist Larousse, part of Hachette Livre, is expanding its collection to include a Peaky Blinders themed board game and card game.

     

    With demand surging once again for experiential offerings, both the Black Country Living Museum and Brit Movie Tours have extended their official Peaky Blinders experiences. Black Country Living Museum’s Peaky Blinders themed nights start in September with tickets selling quickly, and the Peaky Blinders Official Tours in Liverpool with Brit Movie Tours, will continue to attract the TV series enthusiasts. Escape Live continue to offer Peaky Blinders escape games exclusively in Birmingham and will be taking the experience to an additional venue in Liverpool which is set to open later this year.

     

    The Peaky Blinders licensing programme has recently been shortlisted for several industry awards including Best Teen or Adult Licensed Property, Best Licensed Paper Products or Stationary Range, with Danilo Promotions, and Best Licensed Food or Drink Range for the Peaky Blinders Wine from Vignobles Bardet in The Licensing Awards 2021. And in the 2021 Licensing International Excellence Awards, Vignobles Bardet’s Peaky Blinders Wine is shortlisted in the Best Licensed Product – Food & Beverage category, alongside a nomination for Peaky Blinders for Best Licensed Brand – Entertainment, Character Live Action.

     

    The Peaky Blinders brand enjoys international success across multiple categories including gifting, live experience, apparel, accessories, and essentials. Officially licensed products are proving a hit with consumers and retailers, with over 40 licensees across multiple territories.

    Peaky Blinders was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). The multi award-winning BBC One series is produced by Peaky Blinders official series and brand owner, Caryn Mandabach Productions, and co-produced with Banijay’s Tiger Aspect Productions. Peaky Blinders is distributed by Banijay Rights and has sold in more than 183 countries and is widely available internationally on Netflix including in the USA.

  5. Banijay Brands Announces MasterChef Condiments Range

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    Banijay Brands today announces a partnership with premium brand and food manufacturer, Baxters, to develop a range of branded products for the world’s most successful cookery format, MasterChef.

     

    The deal which covers the UK & Eire, the Nordics, Benelux, Germany, Czech Republic and Middle East, will offer a broad selection of high-quality MasterChef food products, available at retail later this year. The range includes marinades, dressings and modern table sauces.

     

    Partnering with previous MasterChef UK champions, Ping Coombes, Thomas Frake and Saliha Mahmood Ahmed, the MasterChef condiments range will feature these champions on the packaging. They will vouch for their ‘Champions Choice’ of products, and create bespoke recipes and tips on how to best use these.

     

    Grown over 150 years and four generations, Baxters is an iconic brand that sits on shelves around the world. The collaboration with Banijay Brands has produced an exciting array of products that stay true to the ethos of MasterChef, giving home cooks the ingredients to transform their dishes from ordinary to extraordinary.

     

    Alice Bernardi, Director of International Brand Licensing at Banijay Brands, comments: “With food being such an integral element of MasterChef, it was extremely important for us to find the right partner; with the experience, retail presence, and most of all, passion, for the brand. We’ve found all of these elements in Baxters Food Group, and we are confident that together we will bring a product range to consumers that will surprise and delight everyone.”

     

    Matthew Bowler-Jones, European Sales Director at Baxters Food Group, adds: “We are delighted to be partnering with Banijay Brands to launch this innovative new range of condiments. Combining both companies’ passion and strength in food and flavour is sure to be a recipe for success.”

     

    Created by Franc Roddam, MasterChef is the world’s most successful cookery television format with 63 local adaptations, broadcast in over 200 countries and watched by more than 300 million people globally.MasterChef has a digital footprint of more than 34 million fans totalling in excess of 4 billion views across YouTube, Instagram, Twitter and Facebook.

     

    The MasterChef brand extends into huge range of commercial activities across consumer products, experiential, publishing, and digital.

     

    The MasterChef format and finished programmes are represented internationally by Banijay Rights.