Banijay’s Trash or Treasure Expands in Iberia with Regional Version Set for À Punt TV

Banijay today announces Cuarzo Producciones, part of Banijay Iberia, will produce a new adaptation of popular primetime entertainment game show, Trash or Treasure (Tresor o Trasto).

This latest version for Valencian broadcaster À Punt, will be the seventh international adaptation of the format, following a successful launch in Spain for Aragón TV in October.

From jewellery to toys and modern collectibles, the studio-based show will see contestants put to the test, as they face a range of different objects, some extremely valuable, and others worth next to nothing. Will the contestants be able to identify the hidden treasure worth €10,000?

Juan Ramón Gonzalo, CEO of Cuarzo Producciones says: “Trash or Treasure is a unique format, which captivates audiences who can’t help but play along. It was an absolute pleasure to bring the format to Spain last year, and we are extremely excited to build on its success with a new regional version for À Punt.”

 Lucas Green, Global Head of Content Operations at Banijay adds: “Trash or Treasure is a fun and uplifting series that celebrates the skill of those in the field of collectibles. The format has enjoyed global success, which is testament to its adaptability and universality, and the talented teams around the world that bring each version to life.”

Originally created by Banijay’s Mastiff TV in Sweden, the first adaptation of Trash or Treasure in Spain, which debuted in 2022, was the best launch of the season for broadcaster Aragón TV. Other versions include Germany, The Netherlands, Italy, and Sweden, where the latest season on TV4 hit its best ratings average since the show’s launch.