Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: 53 Degrees North Media

  1. Banijay Entertainment Inflates the Fun with Global Rights to Riotous Gameshow Clone Heads

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    Content powerhouse, Banijay Entertainment, today announces it has picked up exclusive format rights to Clone Heads, an action-packed gameshow from innovative UK production company Objekt. The title joins the prestigious London TV Screenings event, Banijay @ BAFTA 195 Piccadilly, on 26th February.  

    Created by Objekt and originally premiering on Channel 4’s digital-first platform, Channel 4.0, Clone Heads blends high-energy physical competition with outrageous comedy. Each episode sees two popular content creators lead a team of oversized, balloon-headed clones into three rounds of wild, unpredictable challenges. The format combines classic playground games with strategic twists, offering a fresh, engaging take on competitive entertainment. 

    Helen Greatorex, Head of Acquisitions at Banijay Entertainment, comments: “Clone Heads is pure, unfiltered fun — a visually striking, endlessly-entertaining format, and a perfect showcase for creator talent. Buyers looking for strong digital-first audience engagement and multiplatform adaptability will love this show, and it’s fantastic to spotlight Objekt’s format among our London TV Screenings line-up.” 

    Bart Frank, Creative Director at Objekt says: ““Clone Heads not only celebrates the vibrancy and creativity of digital talent but also stands as a significant recognition of digital formats. It highlights the unique capabilities of digital content producers to innovate and adapt in an ever-evolving media landscape. With Banijay Entertainment, we’re excited to push the boundaries of traditional and digital media, bringing our distinct, playful competitive spirit to viewers worldwide.”

    Cat White, Digital Commissioning Executive, Channel 4 said: “I’m delighted to see Clone Headsbecome part of Banijay Entertainment’s portfolio. Originally developed for YouTube with its mischievous 4.0 twist on a traditional gameshow, the world of Clone Heads was built on the idea of silliness done at scale. I can’t wait to see how that world will be adapted across Banijay Entertainment’s global network – and for new audiences to be delighted by the big headed brilliance.”

    Clone Heads joins Banijay Entertainment’s diverse slate of standout third-party formats presented at London TV Screenings. This includes My Name is Gabriel from Korea’s TEO Corp, originally produced by JTBC for Disney+; Genius Game, another hit from Korea, developed by CJ ENM  as a travelling format currently being adapted for ITV by Banijay UK label Remarkable;  ATypical Critics from French-Canadian MasterChef Quebec producers Pixcom and Game of Wool, a unique competition format from Scotland-based Hello Halo (part of STV Studios). 

    The deal was negotiated by Luci Sanan at 53 Degrees North Media. 

  2. Banijay Entertainment Picks Up Global Rights to Digital-First Format The Infiltrators

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    Content powerhouse, Banijay Entertainment, today announces it has acquired the exclusive format rights for The Infiltrators, a heist-themed gameshow from Cowshed Studios, the production company within creative agency, Cowshed Collective. The deal was brokered by Luci Sanan at 53 Degrees North Media.

    Originally launched on Channel 4’s digital-first brand, Channel 4.0 – a dedicated YouTube and social media channel – The Infiltrators is a gameshow featuring popular content creators posing as a group of mastermind thieves. The format revolves around the contestants as they infiltrate an eccentric billionaire’s home and navigate a complex security system in a series of weird and wild physical challenges.

    Helen Greatorex, Head of Acquisitions at Banijay Entertainment says: “We’re always looking to discover new content from all sources, and this unique deal showcases the brilliant creativity we seek to complement our own IP portfolio. With its high viewership and retention, and strong potential for recommissions, this budget-friendly format is well-suited for production companies across Banijay Entertainment looking to pitch series with elements of escape rooms, strategic gameplay, and popular game shows.”

    George Cowin, Co-Founder & CEO at Cowshed Creative says: “The Infiltrators is a highly adaptable format, and while we launched on digital-first platform Channel 4.0, this could easily sit on linear or streaming platforms. With Banijay Entertainment’s expertise and global reach, paired with the current popularity in formats with strategic game play and physical game, we see great international potential.”

    Recent additions to Banijay Entertainment’s third-party portfolio include The Fortune Hotel from Tuesday’s Child, which successfully launched on ITV; Genuis Game from CJ ENM, adapted for ITV by Banijay UK’s Remarkable Television, with David Tennant hosting; and Bloody Game, originating from Korea’s MBC, which debuted in Norway and was commissioned for a second season by TV2, with Mastiff Norway producing. Also garnering interest from is Trick House from TV Asahi in Japan, and Love is a Highway from Attraction in French Canada and The Game of Wool, from Hello Halo, part of STV Studios.

     These titles sit alongside Banijay Entertainment’s vast catalogue of hit travellers like The Summit, Good Luck Guys,  Love Triangle and The Fifty, superbrands MasterChef, Big Brother and Survivor, and highly-anticipated Netflix launches Bear Hunt and Building a Band (w/t).