Banijay Rights today announcesBig Brother VIP will be adapted for the Republic of Kosovo. Co-produced byKlan Kosova and Artmotion, the new series will air on Klan Kosova from the 5th of December, bringing the Banijay format to 65 countries.
Originally created by EndemolShine Nederland, Big Brother recently returned to Telefe in Argentina after five years. The reboot was a huge success with a 70% share on its launch. This follows the recent news of the format’s return to the UK with ITV2 and ITVX, and Banijay UK-owned Initial lined up to produce. The global reality hit is going from strength to strength, with 32 productions airing across 25 markets this year, up from 2021. Big Brother’s celebrity spin-off was named K7 Media’s spin-off of the year in 2021 with 17 active markets.
Samia Moktar,VP CEE & Airlines, Banijay Rights, who negotiated the deal, said: “Big Brother VIP is a fantastic spin-off, a tried and tested hit which has attracted large audiences around the world, from Australia to Italy. We’re looking forward to building on this international success and bringing Big Brother to its 65thmarket, working with Klan Kosova and Artmotion to showcase iconic celebrity reality content for the Kosovan audience.”
Big Brother VIP is the all-seeing, all-powerful format that follows a group of celebrities living together in a house fitted with cameras recording their every move. With no contact from the outside world, celebrity participants must learn how to co-habit with their new housemates whilst competing against them every week in physical and mental challenges. Watching the celebrities 24/7 they must decide who should be evicted and who ultimately should be crowned the winner of Big Brother VIP.
Banijay, the world’s leading producer and distributor of international content, is set to open the largest independent production studio facility in Latin America, Banijay Studios Brasil, in 2023, it was announced today by Ben Samek, President and Chief Operating Officer, Banijay Americas.
Based in São Paulo, Banijay Studios Brasil is nearly 250,000 square feet (more than 70,000 m2) and will welcome third-party TV and film clients alike. The studio deal was led by Samek, Endemol Shine Latino President Laurens Drillich and Endemol Shine Brasil CEO Nani Freitas.
The studio will be managed by the team at Endemol Shine Brasil, the leading independent studio in Brasil, behind many of the nation’s top-rated unscripted series.
The studio will offer a variety of options for productions of all sizes, with indoor and outdoor facilities, world-class technology, scenography sheds and modern office space for producers and talent. The new facility is being built in Guarulhos, located just miles from São Paulo’s international airport and is expected to open its doors next spring.
“We are always looking for new opportunities to grow our business and strengthen our local production companies and at the same time, enhance the quality of our shows,” says Drillich. “So, when the team at Endemol Shine Brasil came to us with a plan to build a studio complex in São Paulo, we were immediately interested. There is currently a huge demand for studio space in Brasil, a very important market for us, with one of the most engaged audiences in the world and endless possibilities. Our parent company at Banijay recognized this made a lot of sense and quickly made the necessary investments to make Banijay Studios Brasil a reality.”
Freitas added, “Here in Brasil, we have seen record growth in original television production over the last few years and with that growth, there has been a tremendous demand for audiovisual facilities for studios like ours to deliver high-quality programming to networks and streaming platforms alike. So, we chose to build this new world-class facility, where we can both produce our own original content and also offer third-party clients the opportunity to produce their series in this beautiful, massive new space, as well.”
Endemol Shine Brasil, which just celebrated its 15th anniversary, currently produces hits for Globo, Netflix, HBO Max, Band, Discovery Home & Health, Record, MTV, GNT and numerous other outlets. And it’s behind such hit series as Love Is Blind, MasterChef, Survivor, All Together Now, Rio Shore, The Rolling Kitchen, Iron Chef, Extreme Makeover: Home Edition, The Wall, Masked Singer, Queen Stars and recently launchedMasterChef+.
Banijay today announces a new French co-production for TF1, Les Disparus de la Forêt Noire, produced in partnership with Banijay Studios France, Fiction’Air, Belga Productions and RTBF. The premium drama will be distributed internationally by Banijay Rights.
Starring Hélène de Fougerolles, (Balthazar), Gregory Fitoussi (St Tropez, Spiral) and Tcheky Karyo (The Missing, Baptiste), Les Disparus de la Forêt Noire is set in the heart of the Black Forest, at a binational military base near the French-German border, where twelve bodies, all men, are found in a mass grave. The victims are both French and German, with the murders committed over three decades. Judge Camille Hartmamnn, played by Hélène de Fougerolles, has a connection to the case, but after a car accident she has lost her memory, and any recollections are side-lined, even though this macabre discovery revives memories Hartmann believed to be buried. Meanwhile, veteran French officer Franz Agerland (Tcheky Karyo) joins forces with young German police officer Erik Maes (Gregory Fitoussi) to investigate the case. Just how connected to the murders is Hartmann?
Carole Della Valle, Executive Producer, Banijay Studios France says: “Les Disparus de la Forêt Noire is a tense and gripping thriller, with premium production values bringing a cinematic feel to the drama. With a big-name cast in place, known both here in France and internationally, we are confident the drama will engage the TF1 audience and beyond with the support of Banijay Rights. It has been a great experience to work with our co-production partners Fiction’Air, Belga Productions and RTBF, and together we have created a drama we’re all incredibly proud of.”
Nagui, President at Fiction’Air says: “We are thrilled with this second collaboration with BSF and are looking forward a new scriptied project in the future. With Les Disparus de la Forêt Noire, Fiction’Air is confirming its ambition to offer new series on the national and international scene.”
Banijay France, led by François de Brugada, encompasses a line-up of boutique creative scripted labels, including Marathon, Shine Fiction, Terence and Banijay Studios France, the company behind Marie Antoinette, which has sold to Australia, the US and UK with further deals to be announced soon. Also within Banijay France is Alain Goldman’s Montmartre Films.
Banijay is home to the world’s best scripted producers, with over 50 diverse, award-winning labels across the footprint in the UK, US, Australia, Nordics, Germany, Benelux, Iberia, Belgium, Israel, Italy, Poland and India.
Endemol Shine North America’s Senior Vice President Tamaya Petteway has added oversight of the studio’s licensing team for a second time and industry veteran Chris Lucero has joined the Banijay-owned studio as Director of Licensing Partnerships.
Petteway, who has been with Endemol Shine North America since 2015 and most recently served as Senior Vice President of Brand and Digital Partnerships, has taken on oversight of the studio’s licensing department for a second time. Petteway, who formerly led the company’s licensing initiatives from April 2016-August 2019, will now lead the newly named Brand Partnerships, Licensing and Digital team for the studio.
Lucero joins Endemol Shine North America after serving in top roles with NBCUniversal, Sony Pictures Television, Games Workshop and most recently at Rover Brand Management. In his new role, Lucero will oversee day-to-day licensing partnerships for the studio, which is behind such hits as MasterChef, Wipeout, Extreme Makeover: Home Edition, Deal Or No Deal and many others.
“Having previously led our licensing division, I’m thrilled to return to the business and build upon our team’s proven success, while continuing to lead our brand partnerships and digital initiatives here at Endemol Shine North America,” says Petteway. “And I’m delighted to have Chris join our ranks, as he brings with him a wealth of TV licensing knowledge, experience, passion, and excitement. He will clearly be a valuable member of our multi-talented group, helping us further expand our U.S. and global licensing efforts that are centered around our dynamic slate of scripted and unscripted TV properties.”
Petteway is now responsible for creating and expanding both licensing and brand partnership efforts for Endemol Shine North America’s roster of hit programs. During her eight years with the studio, she has created numerous brand partnerships across the studio’s top series, including integrating major consumer brands into MasterChef and MasterChef Junior (FOX), Extreme Makeover: Home Edition (HGTV), MasterChef Latinos (Estrella), LEGO Masters (FOX), Wipeout (TBS), The Courtship (Peacock/NBCUniversal) and Foodtastic (Disney+).
Brand partners have included Samsung, General Mills, Blue Apron, T-Mobile, Kellogg’s, State Farm, Lexus, Mazola, Blue Diamond, Whirlpool, Burlington, Wayfair, Best Buy, Amazon, Microsoft and many more.
On the licensing side, Petteway has developed numerous successful partnerships during her tenure, helping make MasterChef and MasterChef Junior two of the most successful brands in the industry—launching such initiatives as the MasterChef Junior Live Tour with TCG Entertainment, MasterChef Wines, Camp MasterChef with Campus Cerdanya, Cooking with MasterChef interactive online cooking classes with Bluprint.com, MasterChef Cruises (with Holland America), MasterChef Junior cooking sets with Wicked Cool Toys, MasterChef Table with Grubhub and numerous best-selling MasterChef and MasterChef Junior cookbooks.
Petteway also led the launch of series-inspired products developed for the Emmy Award-winning scripted series Black Mirror (Netflix), including the first-ever social board game ‘Nosedive,’ an exclusive apparel line for Target, and ‘binge-themed’ subscription boxes with Loot Crate.
Prior to joining Endemol Shine North America, Petteway was Vice President, Partnership Marketing and Development at Universal Music Group. Before joining Universal Music Group, Petteway spent eight years at CORE Media’s 19 Entertainment, including as Vice President, Brand Partnerships.
Lucero joins Endemol Shine North America from Rover Brand Management, where he led the boutique licensing and merchandising consultancy firm as its principal, working with both established and emerging brands. Prior to Rover, Lucero led licensing and brand management in North America for UK-based Games Workshop, the world’s largest tabletop war gaming company.
Previously, Lucero was Vice President, Global Licensing, Sony Pictures Television, where he represented the studio’s current and catalog television-based intellectual properties. While at Sony, Lucero spearheaded both the domestic and international growth of the studio’s Franchise Licensing business, representing over 50 current and classic television series, including Outlander, Preacher, Shark Tank, Better Call Saul, Breaking Bad and more.
Before that, Lucero was at NBCUniversal, where he was Director of Global Licensing for the NBCUniversal Television Consumer Products Group. He led both the worldwide growth of NBC Universal’s TV Consumer Products Group business for the NBCU entities: Syfy, USA, The Weather Channel, CNBC, NBC News, and NBC’s vast catalog of television titles.
Lucero holds a Bachelor of Arts degree in political science from California State University, Long Beach, a Master of Fine Arts from the University of California, Los Angeles in Film and Television and a Juris Doctorate from Pepperdine University School of Law.
Endemol Shine Brasil, the top independent production company in the world’s sixth most populous nation, is celebrating its 15th anniversary this month and enjoying record success.
A division of Banijay, the world’s largest producer and distributor of international content, Endemol Shine Brasil produced a record number of original series in 2021 and is set to top that level of production this year with shows across leading Brasilian broadcast, cable and streaming platforms.
The studio currently produces hits for Globo, Netflix, HBO Max, Band, Discovery Home & Health, Record, MTV, GNT and numerous other outlets. And it’s behind such hit series as Love Is Blind, MasterChef, Survivor, All Together Now, Rio Shore, The Rolling Kitchen, Iron Chef, Extreme Makeover: Home Edition, The Wall, Masked Singer, Queen Stars and recently launched MasterChef+.
Endemol Shine Brasil was recently honored as the top production company in the nation at the Caboré Awards and two of its series, The Masked Singer Brasil and The Bridge Brasil, were on the shortlist for the prestigious Rose d’Or Award. In 2022, Endemol Shine Brasil will have produced more than 20 original series, up 21% vs. it’s 2021 output.
Five years ago, Endemol Shine Brasil launched a branded content team and the studio has now successfully developed and produced original series with leading brands such as Pantene, Stella Artois, Beats, Skol, Budweiser, Samsung, and many others.
In addition to content with major brands, Endemol Shine Brasil has a licensing department with over 300 licensed products from many of Banijay’s top series, including Masterchef Brasil, Peaky Blinders, Simon’s Cat, Black Mirrorand more.
Nani Freitas, CEO of Endemol Shine Brasil, stated that the production company, upon opening its doors in 2007, was only responsible for licensing formats. Years later, it started to produce and adapt its own and third-party content and soon established itself as a leading production house, offering a wide variety of audiovisual services for numerous outlets.
“We’ve enjoyed 15 years of experience in a market that offers excellent business opportunities,” says Freitas. “We’ve established our position in Brasil by standing out for the excellence of our services, delivering high-quality productions in all genres we produce, be they talent shows, games, gastronomy or relationships. We celebrate these 15 years with great pride.”
Attentive to market trends and movements, Endemol Shine Brasil has also been working closely with its network, streaming and brand partners to support its content on social media. MasterChef Brazil social platforms, managed by Endemol Shine Brasil, currently have 3.4 million followers on Instagram, 2.4 million followers on Facebook, 1.65 million followers on Twitter, 4.47 million subscribers on YouTube and approximately 10 million minutes consumed, surpassing one billion views.
Brazilians spend, on average, almost eight hours a day on broadcast, pay TV, video games and streaming – more than twice the global average of 2 hours and 55 minutes, according to Kantar Ibope.
Banijay Rights today announces the return of adventure reality format Survivor to Colombia, as MIP Cancun draws to a close in Mexico today.
Following a 15-year hiatus, Colombian broadcaster RCN will produce a new adaptation of Survivor to air in 2023 entitled Survivor, La Isla de los Famosos.
The agreement was brokered by Michelle Wasserman, SVP Latam, USH & Brazil, Banijay Rights, who said: “More than 15 years has passed since Survivor last graced television screens in Colombia, so we are thrilled to secure this deal and work with RCN to revive this world-famous format.”
Eugenia Vélez, VP of Programming and Marketing of RCN, said: “Canal RCN has proven to have the capacity and production team made up of experts in making amazing and challenging formats, which is why we are very proud to bring back to our screen a format like ‘Survivor, la Isla de los Famosos’, which fits very well with our purpose of continuing to create entertaining content for the whole family.”
This latest deal follows recent news of a return of Survivor to the UK, with Remarkable Entertainment (a Banijay UK company) set to produce for BBC One and BBC iPlayer.
Survivor, a Banijay format created by Charlie Parsons, is one of the most watched reality entertainment formats around the world. Celebrating 25 years this year, (the format was first employed in 1997 in Sweden), the show has gone on to be ranked as the ‘Number 1 Best Reality Show of All Time’ by Variety. A total of 50 versions and more than 350 series have been commissioned around the world to date, and the CBS version of the show from the USA is currently airing its 43rd series.
The rules of Survivor are clear: contestants are divided in two tribes and fight in daily challenges for immunity and other advantages. After each immunity challenge, one team needs to see one of their own eliminated and on the way home. It is a tough competition and there is only one Survivor: the one that goes home with the title and the big award.
Relationships, Glamour and more. This Bollywood’s iconic diva has seen it all. Capturing hearts with her stellar dance moves and charisma – Malaika Arora makes her much awaited digital debut with Disney+ Hotstar. She is set to give fans access to her past, present, and future through unfiltered conversations in an all-new, exclusive show, Moving In With Malaika. Releasing from 5th December onwards this exciting series produced by Banijay Asia, will also see guest appearances from her friends and family as they spill the tea on her.
Gaurav Banerjee, Head- Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star, said, “After the successful season 7 of Koffee With Karan, we are delighted to bring before our viewers yet another exciting reality show, Moving In With Malaika. With this latest addition we expand our catalog of nonfiction shows, giving audiences a sneak peek into the life of Malaika Arora.”
Malaika Arora, sharing her excitement said, “For the longest time, the world has viewed me through the lens of social media. But this time I am excited to shake that up a bit. With this show, I want to break that barrier between me and my fans and invite them into my world through Moving In With Malaika. It will be a fun ride as I take everyone along with me exploring my day-to-day life with some of my closest family and friends. I am exhilarated to kick-start this new venture and delighted to collaborate with Disney+ Hotstar on this.”
Deepak Dhar, CEO & Founder, Banijay Asia, added, “We are always excited to get new and innovative content to our audiences and Moving In With Malaika is another show from the Banijay Asia team. It’s a special glimpse into Malaika’s life. We are excited to bring Malaika to the enchanting world of OTT. Disney+ Hotstar has always been a great content partner with us for earlier shows like Roar of the Lion, Hostages, and more recently with the success of Dahan, we are itching to get this show out to our viewers!”
Banijay Rights today announces a raft of news for My Kitchen Rules, with a landmark agreement confirmed with TVNZ for the Australian show. Meanwhile under the Banijay Rights deal, Screentime New Zealand has been commissioned to produce a local version, with the successful format returning after a five-year hiatus.
Screentime New Zealand, a Banijay company, has been commissioned by TVNZ to produce the culinary competition format, which sees teams travel the nation and attempt to out-dine each other from their own homes. The contestants will compete under the watchful gaze of renowned chefs and restaurateurs Manu Feildel and Colin Fassnidge, who will be travelling across the ditch to take their judging seats at the head of dining tables around the country. The show will launch on TVNZ 2 in 2023.
The deal sees Screentime New Zealand produce the format for the first time and builds on the company’s reputation for making high-quality primetime shows for the local and international market.
The adaptation forms part of Banijay Rights’ new agreement for the Seven Network’s My Kitchen Rules Australia, with TVNZ securing the series long term – including the broadcast of the current 12th season which launched on Channel 7 and 7plus in Australia in August. The series will broadcast this week on TVNZ 2 and TVNZ+.
My Kitchen Rules has now been ordered by 12 international broadcasters across Europe, Australia and Africa, with a further three airing the original format My Restaurant Rules. The latest series My Kitchen Rules South Africa recently returned for a third season on M-Net after three years off air and was renewed for a new run. Banijay globally distributes the format and finished tape for the show.
The format and finished tape deal was negotiated by Lyle Bettson-Barker, SVP Sales, Australia and New Zealand, Banijay Rights, who said: “As one of Banijay’s most outstanding culinary formats, My Kitchen Rules holds a special place in so many hearts with its focus on everyday cooking by everyday people, with ingredients we can all relate to – home recipes, home cooking, friends, family, tears and laughter. We can’t wait to see Seven’s My Kitchen Rules Australia resonate with New Zealand audiences once again and we’re excited for a new adaptation to showcase local families and friends at TVNZ.”
Philly de Lacey, CEO of Screentime New Zealand, said: “My Kitchen Rules will showcase the rich diversity of quintessential home cooking here in New Zealand. As a nation we are incredibly proud of our foodie culture, and Screentime New Zealand is set to bring creative know-how to this excellent format for TVNZ.”
Angus Ross, Seven’s Chief Content Officer, Entertainment Programming, said: “Whichever way you dice it, My Kitchen Rules is Australia’s favourite cooking show, adored by millions. Our distribution partnership with Banijay Rights is one to be proud of and we’re delighted the My Kitchen Rules format continues to resonate in global markets. We look forward to working with TVNZ and Screentime New Zealand on this local version for the New Zealand territory.”
Cate Slater, TVNZ Director of Content, said: “We’re delighted to bring My Kitchen Rules back to TVNZ 2 and TVNZ+. It is a much-loved series, and we look forward to following the journeys of some of Aotearoa’s best amateur cooks as they set about trying to impress Manu and Colin with their culinary masterpieces in homes around the country.”
Featuring judges Nigella Lawson and Manu Feildel, My Kitchen Rules Australia sees real people cooking real food in their own homes, serving treasured family recipes and love on a plate to the judges and their fellow contestants.
Each team will bring their A-game as they compete to win the coveted ‘My Kitchen Rules’ crown, moving one step closer to realising their lifelong food dreams. Which team will impress the judges, score big with fellow contestants and triumph in the heat of the kitchen?
Banijay today confirms an expansion of its operations in Israel, via the majority acquisition (51% share) of MoviePlus Productions. Further broadening the group’s drama capabilities in the region, the investment reinforces its commitment to creativity and the development of original content for local and international markets.
MoviePlus Productions is an independent Israeli production company specialising in drama series, documentaries, and feature-length films. Established by David Mandil, it is based in Israel, and has a track record in international-spanning local drama series, which was built on the likes of critically-acclaimed Our Boys for HBO and KI, Miguel (Canal+); Deus and Jerusalem Brew, and multi-award-winning Embezzlement for YES Studios, among others.
Beyond drama series, MoviePlus Productions is behind the Academy Award-nominated films, Footnote and Beaufort; A Tale of Love and Darkness, in which Natalie Portman made her directorial debut; Norman by Joseph Cedar, starring Richard Gere, Steve Buscemi, and Charlotte Gainsbourg; and many more.
In its new home, as part of Banijay, MoviePlus Productions will retain its identity and DNA, and will continue to be operated by founding CEO, David Mandil, a leading producer in the region and beyond. The scripted division of Endemol Shine Israel also continues to operate separately under the guidance of Head of Drama, Gal Zaid.
David Mandil, CEO, MoviePlus: “Movieplus has been producing for 20 years. The team and I are very proud of the path we have chosen, which led us to this great endeavor. We are very honoured to be joining hands with Banijay and Endemol Shine Israel and are determined to grasp this opportunity and together create high-end content. Along the years, we had the chance to collaborate with many talented creators, writers and directors, and are looking forward to many more challenging and fascinating projects.”
Marco Bassetti, CEO, Banijay: “David is an impressive storymaker, who has honed a business built on creativity, originality and above all, quality. As we continue to build our position as the number one home for content artists, he is a welcome addition, and we look forward to further expanding our premium scripted offering in the Israeli market via the combined strength of Endemol Shine Israel and MoviePlus Productions.”
Amir Ganor, CEO Endemol Shine Israel: “MoviePlus, under the leadership of David, has built a fantastic reputation in our industry for its delivery of premium feature- length films and series, which capture the world. Partnering with the best writers, directors and crews, its titles have become regulars on the global award circuits, and we are proud to be welcoming him, and the team, into our home. Together, we can continue to expand our offerings and solidify Israel’s position as a home for high- quality creativity.”
Endemol Shine Israel has long been a player in the scripted space with releases to date including, Valley of Tears, one of the biggest and most successful dramas to come from Israel, which launched on IPBC and sold to HBO Max; Queens, which was sold in recent year to several territories, and International Emmy-nominee, Fifty. Endemol Shine Israel also won two International Emmys for its titles, Traffic Light and Nevsu.
In joining the Banijay family and its global portfolio of labels, MoviePlus Productions will have the opportunity to strike co-production ventures with fellow scripted outfits across the world. Additionally, as part of the deal, its forthcoming titles will now be distributed by Banijay Rights.
Banijay today confirms Screentime New Zealand, part of Banijay, will produce Blow Up for Three, part of Warner Bros. Discovery ANZ. This is the fourth territory to commission the format, and the second this autumn, following the news that the balloon competition is set for Germany, and Australia.
In Blow Up, the nation’s best balloon artists battle it out to showcase their skill and creativity. Within a limited timeframe, the contestants must complete unique challenges and wow the expert judges with their mesmerising creations. These one-of-a-kind creations bring audiences into the magical world of balloon art and highlight the potential each balloon poses. In this competition format, who has what it takes to be crowned the best balloon artist and who will have their dream popped?
Philly de Lacey,CEO of Screentime New Zealand comments: “Blow Up is an uplifting, fun and awe-inspiring format. We are excited to bring the only show which showcases the amazing work of balloon artists to New Zealand television, and build on our expertise in the competition genre, already producing MasterChef New Zealand for Three earlier this year.”
Lucas Green, Global Head of Content Operations at Banijay says: “Blow Up offers something unique, providing joyful, competitive content, that is sought-after by audiences and broadcasters around the world. With Australia, Germany and now New Zealand all set to create their own versions of the Dutch format, this innovative show has so much international potential.”
With four commissions including Australia and Germany, Blow Up was created by EndemolShine Nederland, and will return to RTL4 for a second season after becoming the number one show in the slot on all commercial and key demos.
Screentime New Zealand boasts an impressive catalogue ranging from award-winning drama, documentary, and factual entertainment series. Among its key titles are MasterChef New Zealand, Eat Well For Less, and Police Ten 7, as well as hit drama, The Gulf.
Entertainment powerhouse Banijay Asia, part of Banijay, today announces a partnership with global content producer and distributor, Keshet International (KI). The collaboration between the two companies will see the former option key scripted formats in the latter’s content library, with the ambition of adapting them to deliver Indian viewers quality scripted comedies and dramas from territories all over the world in local milieu.
From original IP to local adaptations of popular scripted and unscripted titles, in its four-year journey, Banijay Asia has introduced some of the most iconic international shows to India, such as Survivor, Ranveer vs Wild with Bear Grylls, Call My Agent Bollywood, and The Voice. In addition to distributing Israeli IP like False Flag, Rising Star, and Yellow Peppers (The A Word), KI is internationally recognised for its rich catalogue of local language dramas and comedies from elsewhere – including Iceland, Norway, Sweden, Belgium, Portugal, Turkey, Mexico, and Quebec – and with this partnership, Banijay Asia has unlocked access to its impressive content library.
Deepak Dhar, CEO & Founder, Banijay Asia said: “Indian audiences have an insatiable palette for diverse stories and shows, and Banijay Asia strives to meet that demand by inking partnerships with a range of production networks from all around the world. Keshet International has a brilliant content library, and its prioritisation of quality content and storytelling with authenticity, perfectly aligns with our philosophy. Together, we are working to build a raft of shows that will continue to broaden the content offering in our market.”
Keren Shahar, KI’s President of Distribution and COO, added: “We are really excited to be working with Banijay Asia to help it identify more dramas and comedies from our library to adapt for Indian audiences. Following successful local adaptations of our Israeli IP as two seasons of Bandi Yuddh Ke (Prisoners of War) and the Telegu adaptation of The Baker and the Beauty – we are looking forward to seeing similar successes with shows from Israel, Europe, and beyond!”
Under the leadership of Deepak Dhar, Banijay Asia creates premium content for the Indian and South East Asian market. Across television, films and OTT platforms, the company has expertise across all genres including entertainment, factual, scripted and reality. Recent successes include Disney+ Hotstar’s supernatural thriller, Dahan – Raakhan Ka Rahasya, mystery drama Hostages and India’s first interactive reality special Ranveer vs Wild with Bear Grylls for Netflix.
Banijay today announces four local versions of Good Luck Guys will launch on Prime Video in Sweden, Denmark, Norway and Finland. They will be produced by Banijay Nordic companies Meter TV, Mastiff Denmark, Mastiff Norway and Banijay Finland.
Good Luck Guys follows six duos of influencers and reality stars, with more skills for social media than for life in the wild, as they set out on a frantic adventure in rural Thailand. Fuelled by a burning wish to discover their inner hero, the pairs are on a mission to show there is more to them than meets the eye and could very well discover wealth is not the most important thing in life. They are all accustomed to the luxury of big city life, so going back to basics and living without their usual glitzy comforts will truly be the challenge of a lifetime. Who will be the last pair left standing? The winners will not only uncover the long-lost treasure and receive the appropriate amount of glory and honour, but they’ll be also able to call themselves “True Adventurers…” of sorts.
The format was created by Banijay Productions in France, where the series has aired successfully for five seasons on W9.
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