Author Archives: admin-alchemy

  1. Banijay Unveils New Identity and Portfolio

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    Paris, Monday 6 July 2020: Banijay today lifts the lid on its latest re-brand following the successful completion of its landmark acquisition of Endemol Shine Group. As the ink settles on the deal, the global content production and distribution leader confirms a new and contemporary brand identity in line with its recently-elevated portfolio.

    Confirming the new group and its operations will be entitled “Banijay”, the business is rolling out new logos, an iconic B, a fresh colour palette and an overhauled website, reflecting its ground-breaking, scaled-up offering. Already implemented across the newly-combined footprint, the fresh identity is representative of the organisation’s powerhouse of brands, collective of first-class talent and overarching entrepreneurial spirit.

    Building a team that is united in ambition and diverse in thinking, the business now has a global footprint spanning 22 territories, 120+ production companies and a catalogue comprising over 88,000 hours of some of the world’s best IP. Offering everything from popular to edgy, unscripted gold to scripted magic, and light-hearted laughs to though-provoking insights, Banijay becomes a go-to for clients worldwide, as it continues to celebrate cutting-edge content that is born locally and travels globally.

    Marco Bassetti, Chief Executive Officer, Banijay comments: “The acquisition of Endemol Shine Group marks a major gear shift for our business and that had to be represented in our branding. We now have unrivalled global reach, an abundance of high-quality, multi-genre titles, and some of the best creative entrepreneurs in the world. Celebrating our values, the significant breadth of our new offering and our continued investment in innovative IP, the simple, yet effective branding, provides standout alongside versatility, and we hope in years to come, our B will act as a beacon for ground-breaking storymaking and a stamp of excellence.”

    In keeping with Banijay’s ethos of “storymaking set free”, the majority of its production labels will retain their original identities with a nod to the B, including those carrying Endemol Shine in their name. Banijay Rights continues to lead distribution activities, while all territory-level holding companies will switch to Banijay.

    Standing for the best shows, the best creatives and ongoing investment in innovative IP, Banijay’s re-brand was imagined and executed by leading global creative partner, Moving Brands, with website design and build handled by Alchemy Digital.

     

  2. Takis Candilis takes head of scripted role at Banijay group

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    Banijay Group today announced that leading drama executive Takis Candilis has been appointed Head of Scripted of Banijay Group. In this newly created role, Candilis will be directly in charge of Banijay’s scripted production company in France and will oversee the entire scripted production business for the Banijay Group.

    Based in Paris, Candilis’ remit will see him expand the French scripted business and the international drama output.

    Marco Bassetti, Group CEO of Banijay, commented, “We are extremely pleased to have one of the leading exponents of international scripted programming join us at Banijay Group. Takis has an extraordinarily deep knowledge and experience of developing and creating scripted content. It is an important next step for the Group to grow its business in this important genre and, with Takis at the helm, we look forward to expanding our global presence in the drama arena.”

    Takis Candilis added, “It is certainly an exciting time to arrive at Banijay Group following the recent merger which has made it the world’s largest independent content creation company. There are many award-winning, fiction producers within the Group and I look forward to working with them to determine new projects and to support them as they develop and widen their production slates.”

    In a career spanning more than forty years, Takis Candilis is acknowledged as one of the most highly experienced drama producers and scripted television executives in France. He has produced numerous award-winning drama series including Navarro, L’Instit and Quai No. 1. He became Head of Drama at leading French commercial broadcaster TF1 in 1999, taking the additional responsibility of General Assistant Director of TF1 Production in 2002. He joined Lagardère Entertainment as Senior Vice President, Audiovisual Production in 2008 where he was responsible for production output, in particular scripted; instigating the company’s subsequent expansion into international drama production.