Banijay Rights, the global distribution arm of media and entertainment group Banijay Entertainment, today announces an expansive slate of blockbuster brands, fan-favourite series and globally beloved IP at Brand Licensing Europe (BLE), including epic crime series Peaky Blinders, nail-biting psychological reality show The Traitors and the world’s most successful cookery format MasterChef.

Renowned for its distinct world-building, cinematic storytelling and all-star cast, Peaky Blinders leads Banijay Rights’ scripted IP offering. Established off-screen partners span brand collaborations, publishing, apparel, fashion, alcohol, grooming, gifting, gaming, hospitality and live experiences. Recent brand activations include the opening of Peaky Blinders: Underworld, a major new live experience in London Bridge, transporting guests into the shadowy underworld the infamous Peaky Blinders gang, and a limited-edition whiskey, created in partnership with US barrel ownership platform Barrel Global.

David Christopher, Group Director, Licensing and Merchandising, Banijay Rights, said: “We’re excited to be at BLE with our most impressive slate of global brands yet, following the absorption of All3Media International’s catalogue. Whether licensees are looking to step into the Peaky Blinders Underworld, bring the treachery, tension and twists of The Traitors’ Round Table to life or create off-screen expansions for fan-favourite franchises like MasterChef, Midsomer Murders and Catchphrase, there are so many exciting opportunities to take our brands beyond the screen.”

Banijay Rights will also bring the darkly comic and thought-provoking anthology series Black Mirror to BLE. Across seven seasons and a feature-length film, Charlie Brooker’s acclaimed franchise has challenged perceptions of technology, society and relationships. With an eighth season set to return next year, the series’ global fanbase continues to grow, while its evolving licensing programme, featuring consumer goods, comic books and digital experiences, allows fans to enter the Black Mirror universe beyond the screen.

Other scripted brands arriving at BLE include the adrenaline-fuelled, action packed world of SAS Rogue Heroes from Peaky Blinders creator Steven Knight, the heartwarming Yorkshire dales set vet drama All Creatures Great and Small and Britain’s longest running detective series Midsomer Murders.

Bringing deception, betrayal and high-stakes gameplay to BLE is Banijay Rights’ global phenomenon The Traitors. The brand’s ancillary activations continue to translate across a wide range of categories with recent highlights including suspense-filled snacks rolling out through Food Brands Now and World of Sweets and new books hitting the shelves via publishing partners Penguin Random House and Walker Books. The Traitors games portfolio is also expanding with TOMY’s new game One Night of The Traitors, and with CityDays’ The Traitors Anywhere, bringing the ultimate game of deception to WhatsApp.

Other reality competition formats with strong commercial opportunities include Race Across the World. The award-winning, globe-trotting adventure series has expanded its real-world activations over the past year, through CityDays’ successful live experience, which has now has six routes available across five UK cities. Rounding out Banijay Rights’ BLE reality competition slate are the world-famous adventure format Survivor and high-stakes social experiment Fear Factor.

Smash hit culinary show MasterChef headlines Banijay Rights’ lifestyle line-up at BLE. With more than 750 seasons available in 74 markets to date, the brand offers endless opportunities to engage diverse audiences and global licensing partners cover categories from kitchenware to publishing, experiences to restaurants alongside food and beverages.

Feel-good formats Gogglebox, Sort Your Life Out and Interior Design Masters and escapist gardening shows Garden Rescue and Love Your Garden promise plenty of opportunities across lifestyle categories. Additionally, the highly anticipated return of iconic snooker show Big Break is primed for off-screen activations, offering a winning combination of sport, entertainment and nostalgia. And evergreen gameshows Lingo and Catchphrase continue to evolve off-screen, with licensees finding fresh ways to reach long-time fans and new players.

To learn more about MasterChef, Black Mirror, Peaky Blinders, The Traitors, Big Break, SAS Rogue Heroes, Survivor, Race Across the World and Catchphrase visit Banijay Rights at stand A194 at Brand Licensing Europe, Oct. 6-8 ExCeL, London.