Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a collaboration with Martine Cosmetics for a dedicated Totally Spies! beauty collection inspired by the iconic animated franchise’s gadgets.

Founded by entrepreneur and influencer Gaëlle Garcia Diaz, Martine Cosmetics has developed a unique makeup collection inspired by some of the most iconic gadgets from the Totally Spies! series. Fan-favourite spy tools such as the compowder and lipstick laser, have been authentically reproduced through innovative product design and packaging. The range, available to consumers worldwide, transforms the show’s signature gadgets into a playful beauty offering that celebrates the franchise’s distinctive blend of fashion and espionage.

Gaëlle Garcia Diaz comments: “This collaboration is undoubtedly one of the most ambitious projects we have ever undertaken, and the real challenge was to capture the full DNA of this iconic universe without falling into the trap of creating simple merchandise. It was a huge creative challenge, but also a major production one: developing fully custom packaging, designing products that feel as though they came straight out of the Totally Spies! universe, all while meeting our quality standards. The final result has genuinely exceeded my expectations, and I am incredibly proud of the work accomplished by all the teams at Martine Cosmetics and Banijay Kids & Family to bring it to life.”

Roubina Tchoboian, Head of Global Licensing, Banijay Kids & Family, says: “This partnership allows us to celebrate the show’s legendary gadgets in a creative and original way. The collection offers something truly special that fans will instantly recognise, and combined with Martine Cosmetics’ reputation for creating high-quality, trend-driven beauty products, it is a collaboration that perfectly captures the fashion-forward spirit of the show.”

2026 marks the 25^th anniversary of Totally Spies!. First launching in 2001, the franchise captured a generation of fans with its distinctive style, action-packed storytelling and strong female leads. Produced by Zodiak Kids & Family France (part of Banijay Kids & Family), the iconic series returned in 2024 with a seventh season following an 11-year hiatus, introducing Sam, Clover, and Alex to a new generation of viewers. An eighth season, in collaboration with Gulli and Warner Bros. Discovery EMEA, recently debuted in France.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment group, Banijay Entertainment.