Digital-First Let’s Play Ball Rolls into Finland with Third International Commission

Media and entertainment group, Banijay Entertainment, today announces the high-octane comedy format Let’s Play Ball is heading to Finland.  Following its breakout success in the Netherlands and French-Canada, Banijay Finland will produce the third international version for STAR Channel, part of The Walt Disney Company Nordic. Hosted by Pilvi Hämäläinen, the eight-part series will take the competition across Helsinki, Turku, Tampere, Kuopio and Oulu.

Originally co-developed by EndemolShine Nederland (part of Banijay Benelux), Talpa Studios and Signal.Stream, and co-produced by EndemolShine Nederland and Signal.Stream for SBS6, Let’s Play Ball is a hilarious physical comedy gameshow that began life as a digital-first pilot on YouTube via StukTV. Following its online success, the format evolved into a primetime television hit, with two celebrity-led teams racing to transport a gigantic ball across varied terrains, from busy city streets to rivers and the countryside. Along the way, they face physical puzzles and escalating twists, turning a seemingly simple challenge into a chaotic test of quick thinking, teamwork, and determination.

Tatu Ferchen, CEO, Banijay Finland, said: “Let’s Play Ball is the kind of format that immediately captures your attention. As producers, it’s exciting to work with a concept that began life on YouTube and has proven success in a key market like the Netherlands. The scale, unpredictability and physical comedy make it highly entertaining and a great fit for the audience at STAR Channel.”

Lucas Green, Chief Content Officer, Operations, Banijay Entertainment, added: “Let’s Play Ball delivers a bold visual identity, standout comedy and fiercely entertaining competition. What’s especially exciting is its journey from a digital-first series to a major international format. Following its success in the Netherlands and French-Canada, it’s fantastic to see the format gathering international momentum, with Finland becoming its latest destination.”

After attracting more than 1.2 million views as a YouTube pilot via StukTV, Let’s Play Ball became SBS6’s strongest new launch of the year among adults 25-44 and secured a second season. Its international growth continues with format development with Banijay UK labels Initial and Zeppotron, producers of Last One Laughing UK, while in the US, Banijay Americas’ Bunim/Murray Productions is taking the show to market.

Banijay Finland is known for delivering primetime entertainment hits including Big Brother, which is soon set to return to the market, as well as Temptation Island, Survivor, The Summit, SAS: Who Dares Wins, and a slate of scripted successes including Murder in Hanko and Supporting Actor. More recently, the company expanded into vertical storytelling and short-form content with mockumentary Survival Sisters for YLE.