Snips, the first platform that transforms premium television and film into short-form, vertical episodes for mobile, today launched with a mission to enhance how the world’s studio libraries reach mobile audiences – securing deals with Banijay Rights, the global distribution arm of media and entertainment group, Banijay Entertainment, and BIG Media, a global unscripted content producer and distributor.

These mark the first in a series of major agreements for Snips, which expects to announce additional partners in the coming months, as content owners look for new ways to reach mobile audiences. “Entertainment has moved from the theater, to the television, to the phone – and studios have some of the most valuable stories ever told sitting in their libraries, just waiting for a format built for how mobile audiences actually watch,” said Or Ben Shimon, Co-Founder & CEO, Snips. “Snips exists to unlock that opportunity – to give people the stories they already love, one snip at a time, where and how they want it.”

Under respective deals with Banijay Rights and BIG Media, Snips will work with each company to adapt selected existing catalogue content into short-form episodes built for vertical viewing on mobile devices. The agreements are intended to create an additional revenue opportunity, from scaled established libraries while each studio retains full ownership of its IP.

An initial selection of Banijay and BIG Media titles across entertainment, documentary and factual programming is being made available on Snips, with further titles to be selected and delivered by mutual agreement. Both will work closely with Snips to test and learn in the short-form, vertical-first space, helping both parties understand what resonates with mobile audiences and how established catalogue content can perform in this emerging format.

We’ve always believed great stories should travel across borders, languages, and generations,” said Shaun Keeble, VP Digital, Banijay Rights. “Snips has the ability to get technology behind this: a platform that can bring a catalog of our scale to mobile audiences quickly, market each title intelligently, and give us title-by-title transparency on how our content performs.”

“We have been producing originals for seventeen years, and have hundreds of unscripted and reality titles that can be part of the growing new vertical space to expand our reach to mobile audiences,” said Danny Wilk, President and co-founder, BIG Media. “Snips gives us a way to unlock that value without diverting resources from what we do best – producing great television. It’s a new revenue line from content we already own, and the title-by-title data means we can see exactly what’s working as we go.”

Snips enters a category that has already proven itself at massive scale – vertical, episodic mobile entertainment – but on very different terms. Where microdrama has been dominated by Chinese-operated players producing formulaic, purpose-built content, Snips is the first non-Chinese platform in the space to operate on an authorized, transparent, studio-partnered model. And where that content has largely been confined to soapy, romance-driven originals, Snips spans every genre and format: prestige scripted drama, films, reality, true crime, comedy, documentary, and premium IP.

Unlike most – short and long-form content — platforms, Snips deliberately does not create its own content. Producing originals would put it in competition with the very studios it depends on. Studios remain the storytellers, and Snips remains the platform that carries their work to mobile. That commitment extends to the content itself. Snips uses AI to transform full-length series and films into short, vertical micro-episodes while keeping the original narrative and storyline intact. Its proprietary AI technology – a multimodal system combining large language models, computer vision, voice processing, and narrative analysis – rebuilds each title into roughly 60 or more micro-episodes of 45 seconds to two minutes, preserving scene order, emotional beats, and the original color grade. Every partnership also has a data component where studios receive title-by-title aggregate statistics on viewership, completion rates, engagement, geographic performance, and monetization – a genuinely new intelligence channel into which stories, characters, and moments drive mobile engagement.