Merzigo, the global media technology company powering the next era of premium content distribution and monetization, is expanding its existing deal with Banijay Rights, the global distribution arm of media and entertainment group, Banijay Entertainment.

Building on the success of their initial agreement announced in February 2026, the extension sees over 9,000 hours added to the existing portfolio of over 8,000 hours managed by Merzigo, which includes the MasterChef Universe, Mr Bean TV and Survivor Official TV channels. This deal cements what has quickly become one of the most productive collaborations in digital content distribution across YouTube and Facebook.

Under the multi-year deal, Merzigo will leverage its proprietary technology and expertise to drive the performance of much-loved Banijay Rights IP, with the portfolio expanding to include long-running factual and lifestyle titles.

Valerio Motti, MD EMEA, Merzigo, said: “Merzigo has an unparalleled ability to transform premium content into new forms that resonate with today’s audiences. Our deep understanding of audience behaviours and culture, blended with platform behavioural expertise, unlocks commercial opportunities at scale. Expanding our deal with Banijay Rights reflects the success we’ve already achieved together. They are at the forefront of the new digital era, and together we are pushing the frontier of what modern distribution should be. We’re excited to build on that momentum with an even broader portfolio.”

Shaun Keeble, VP Digital, Banijay Rights, said: “We’ve seen first-hand what Merzigo are capable of when great IP is put through their ecosystem. This extension is a reflection of the performance they’ve delivered and the collaboration we’ve built together. Two digitally driven businesses, with a shared ambition to win in the new entertainment era.”