Banijay Rights, the global distribution arm of media and entertainment powerhouse Banijay Entertainment, today announces the return of The Face Vietnam, following a three-year hiatus.

The fifth season of the modelling competition reality series will air on Vietnamese broadcaster VTV9 this October. The 10-part series is produced by Multimedia JSC. The Face previously ran in Vietnam for four seasons from 2016-2023 and this new series follows the return of The Face in Thailand last year.

Pertash Koul, VP Sales, Asia, at Banijay Rights, said: “The Face is back and is looking better than ever. Vietnam is a fantastic market for the beloved series, and VTV9 and Multimedia JSC are exactly the right team to bring it back. The appetite we’re seeing for this format across Asia right now is genuinely exciting.”

Ms Trang Lee, CEO of MultiMEdia JSC and Executive Producer of The Face Vietnam, added: “Unlike previous seasons which were focused on looks, posing, and brand scripts, The Face Vietnam 2026 seeks a new generation of multi-dimensional models. In an era of AI-generated imagery, physical looks are no longer the primary component. Contestants must excel on the catwalk and in editorial work while also creating content, building social media influence as KOLs/KOCs, and connecting brands with consumers through their own authentic voice.”

The Face sees three successful fashion icons lead a team of aspiring young models, each competing to become The Face of a well-known brand. Each week a major brandhands out a shoot, runway show or commercial and each supermodel coaches their models through the process with one winner. The two ‘losing’ supermodels each selectone model from their team to go up for elimination, with the winning supermodel deciding who to cut from the competition. Only one model can win the life-changing prize of becoming The Face and ambassador of a leading beauty brand.

The Face is an Endemol Shine North America format, created by Shine America and firstlaunched in the US in 2013. It has aired in markets including: the US, UK, Australia,Thailand and Vietnam.