Banijay Rights, the global distribution arm of Banijay Entertainment, today announces the dynamic slate of global brands and licensing opportunities that will take centre stage at Licensing Expo in Las Vegas next week (19–21 May).

Headlining this year’s showcase is the continued expansion of the iconic Peaky Blinders universe, which will be celebrated with a distinctive themed drinks experience at Prohibition 123 bar on Monday, 18 May. Invited guests will be transported into the world of Birmingham’s most infamous crime family, with a Peaky Blinders-inspired bar and opportunity to explore the expansive licensing portfolio.

David Christopher Group Director, Licensing and Merchandising, and Mark Woollard, SVP Gaming and Gambling, for Banijay Rights, said: “2026 has really underlined the breadth of the Banijay Entertainment system – world-class drama, long-running unscripted formats, and brands that are finding exciting new lives beyond the screen. Licensing Expo is the perfect moment to show partners how that’s translating into real commercial opportunity. From the bars and barbershops of Peaky Blinders and its unstoppable international momentum, to globally recognised IP that continues to find new audiences and revenue streams, we’re excited to show what’s possible.”

Highlights of Banijay Rights’ rapidly growing Peaky Blinders expansion include:

• Tommy Gun’s Barber Shops – This fast-growing grooming franchise named after Tommy Shelby has surpassed 100 locations across Canada, Australia and New Zealand offering an authentic barbering experience where Tommy Shelby cuts are a speciality
• Peaky Blinders Bourbon – Building on the show’s gritty heritage, Banijay Rights continues to expand its beverage range, with new products coming to market alongside the established Barrel Global whiskey announced in the US earlier this year
• Apparel & Gaming – Recently launched Peaky Blinders apparel collections including the sell-out Boston Scally cap and immersive mobile and VR gaming experiences with PUBG mobile and Peaky Blinders: The King’s Ransome further extend fan engagement into fashion and interactive entertainment

In addition, Banijay Rights will spotlight a range of its globally loved and recognised formats and brands:

• Black Mirror – Building anticipation for the next season with a newly launched comic series with Twisted Comics and official online store, offering fans deeper access to the show’s dystopian universe
• MasterChef at Sea – A key experiential focus, bringing the global smash hit culinary format into the cruise and hospitality space
• Survivor – Further expanding into the gaming sector with a growing suite of casino and online gaming products
• Deal or No Deal – As a strong international resurgence continues, with recent returns across the UK, Asia and Australia, scratchcards have launched amidst a popular range of existing gambling products

Banijay Rights invites partners, retailers, and licensees to get in contact with its Brand Licensing team in Las Vegas to discuss opportunities across its extensive portfolio.