Media and entertainment powerhouse, Banijay Entertainment, today announces new adventure game format The Unknown – To The Very Last Crossroads, produced by Banijay Italia, in collaboration with Rai’s Prime Time Entertainment Department for Rai 2. The deal was negotiated with All3Media International, who manages global format rights for The Unknown. The project is carried out in partnership with the Regione Calabria and the Calabria Film Commission, within the framework of the agreement with Rai Com.

Originally created by IDTV, part of All3Media, The Unknown – To The Very Last Crossroads, sees two teams of well-known personalities and non-celebrity contestants challenged to choose between the known and the unknown, with each decision carrying risk or reward. Throughout the competition, players navigate a series of unpredictable stages, where strategy, trust and instinct are key.

In the Italian adaptation, hosts Elettra Lamborghini and Gianluca Fubelli (Scintilla) guide players as they face physical and mental challenges that test their resilience, adaptability and ability to work as a team. The cast includes Costanza Caracciolo, Emanuela Folliero, Alessandro Matri, Francesca Manzini, Soleil Sorge and Pino Strabioli, competing against Christian Calenda, Noemi Cassaro, Lorenzo “Mc” Drago, Laura Pranzetti Lombardini, Gabriele Pagliarani and Ivan Zucco.

Francesco Lauber, Chief Creative Officer of Banijay Italia says: “We’re always looking for formats that let us push creative boundaries, and The Unknown – To The Very Last Crossroads gives us the foundation to do exactly that. By combining emotional storytelling with unpredictable gameplay, we are bringing our ability to build tension, reality and intimacy at-scale, to keep audiences fully immersed throughout.”

Kevin Soares, EVP International Formats at IDTV says: “The Unknown is a format that plays with tension, trust and human behaviour in a way that feels both entertaining and revealing. IDTV is delighted to see it travel to Italy with Banijay Italia and Rai 2, through a deal with All3Media International, once again demonstrating the strength of the format. We’re excited to see how this new version brings its own energy while staying true to the core idea of continuously choosing between the known and the unknown.”

Banijay Italia is home to a rich slate of titles which includes reality favourites L’Isola dei Famosi, Il Collegio and Pechino Express; game shows L’Eredità, and Sarabanda; leading cooking shows 4 Ristoranti, Bake Off Italia, Celebrity Chef and Foodish; cooking travelogue Dinner Club; comedy titles GialappaShow and Comedy Match; dating reality Love is Blind; and documentary series Unica, The Ferragnez and Ilary.