Creative and marketing agency, Banijay Media Germany, part of Banijay Germany, today announces the expansion of its platform portfolio with the launch of streaming service ShowdownTV. Already operating Germany’s largest comedy and light entertainment network, myspass.de, the label is well-versed with building platform audiences in excess of 20 million subscribers, with its latest efforts signalling a lift on the aforementioned offering to 250 million monthly views.

The live broadcast of martial arts event series Ringlife Combat series 7 served to launch ShowdownTV, produced by Banijay Germany’s Mülheim TV studios. The platform will also bundle content from the fields of sports, live events and entertainment, available both live and on-demand, such as reality talk show Nightfever, and well-known sportainment brands from the Banijay Germany portfolio including TV total Promi Wrestling, Das große Promi-Boxen and The Ultimate Hype.

Christian Nienaber, Managing Director of Banijay Media Germany, says: “With myspass, we already operate an established platform in the comedy and light entertainment sector. With ShowdownTV, we are now expanding our portfolio to include a dedicated platform for competition-led content, sports, and live events. Designed to harness the dynamism and immediacy of this content, the offering provides the ideal framework to maximise their performance and open up new opportunities for brand collaborations.”

Following the live broadcast of Ringlife Combat series 7, further live events and content will follow as part of the continuously growing offering on ShowdownTV. The platform is part of the strategic partnership with Innovation Media, under which Banijay Media Germany is driving the expansion of event and competition formats across various channels.

The launch of Showdown TV aligns with Banijay Entertainment’s growing efforts in sport, following the launch of its Banijay Sports division, and wider direct-to-consumer approach exhibited via live experiences and events, and digital.

You can find ShowdownTV HERE.

Further photo material can be found HERE.