Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a trio of major fashion‑driven licensing deals for iconic animation, Totally Spies!, adding to the growing wave of products and activations as the brand celebrates its 25^th anniversary year. Representing a significant step in reactivating fashion‑led products for the brand, the deals signal a refreshed focus on style‑driven consumer offerings.

Award-winning jewellery and accessory brand BonBonWhims will debut a Totally Spies! jewellery line, available in the U.S. with worldwide online availability. Nail brand Deco Beauty will introduce Totally Spies!-inspired nail stickers available online, via Amazon, and in specialty stores. Rounding out the slate, New York-based clothing label Tyler McGillivary will launch a capsule collection plus merchandise items, also releasing in the U.S. with global online access.

Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family says: “Responding to incredible demand for products that let fans express their connection in fun, fashion‑forward ways, this marks a major moment for the brand as we re‑enter the fashion space. Celebrating 25 years of Totally Spies!, BonBonWhims, Deco Beauty and Tyler McGillivary each bring distinctive creative visions that perfectly capture the energy and confidence of the franchise for fans to embrace around the world.”

First launching in 2001, Totally Spies! hooked a generation of fans with its iconic aesthetic and powerful female leads. Produced by Zodiak Kids & Family France (part of Banijay Kids & Family), it returned in 2024 with its seventh season, following an 11-year hiatus. An upcoming eighth season has been confirmed.

Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids’ brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay Entertainment.