Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Mr Bean: The Animated Series, today announces a fresh slate of partnerships for Totally Spies!. With its 25^thanniversary taking centre stage in 2026, Totally Spies!’s distinctive blend of empowerment, humour, action, friendship, and bold pop‑fashion is driving renewed appetite among licensors across categories.

Amongst the latest deals are a major national partnership with Buffalo Grill in France, running from 16 March to 26 April 2026 across more than 325 restaurants, featuring a full Totally Spies! takeover with limited‑edition collectible cups, surprise packs in kids’ menus, and a dedicated Totally Spies! menu available exclusively via Uber Eats. Also in France, premium food brand Idalia will launch bespoke Totally Spies! chocolate‑covered iced fruit featuring three recipes – one for each spy – with the coating tailored to their iconic colours. Meanwhile in the U.S., Los Angeles‑based Tsun Scoops will debut a vibrant, social‑media‑driven activation, complete with themed décor and limited‑edition ice cream flavours inspired by Sam, Clover, and Alex. Plus, in the U.S., Bubblegum Kids is teaming up with the Spies for a vibrant new confectionery line featuring Totally Spies!‑inspired flavours, rolling out across major retailers.

Roubina Tchoboian, Head of Global Licensing, Banijay Kids & Family says: “These new partnerships, each rooted in innovative food experiences, reflect our strategy to bring the brand to fans in unexpected, new ways. From colourful ice‑cream collaborations to immersive restaurant takeovers and premium treats, these deals perfectly capture both the show’s current popularity and its enduring nostalgia, engaging fans of every generation.”

First launching in 2001, Totally Spies! hooked a generation of fans with its iconic aesthetic and powerful female leads. Produced by Zodiak Kids & Family France (part of Banijay Kids & Family), it returned in 2024 with its seventh season, following an 11-year hiatus. An upcoming eighth season has been confirmed.

Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids’ brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay Entertainment.