Phil Rosenthal (Everybody Loves Raymond) and his production banner Lucky Bastards have entered a strategic global digital agreement with Banijay Americas and Banijay Rights, the global distribution arm of media and entertainment powerhouse, Banijay Entertainment, naming the companies as dedicated partners to expand Rosenthal’s premium brand across YouTube and the broader digital ecosystem.

As part of the collaboration, new episodes of the hit series Somebody Feed Phil will move non-exclusively to a new Phil Rosenthal World YouTube Channel, anchored by a robust slate of short- and long-form original content. The initiative establishes YouTube as the central hub for the brand, offering audiences unprecedented access to its voice, storytelling and global reach.

Created and hosted by Emmy®–winning producer and creator Phil Rosenthal, Somebody Feed Phil has built a devoted international following through its humor, humanity and celebration of cultural connection through food and travel. The new digital expansion will further amplify Phil’s distinct voice while extending the brand into always-on storytelling tailored for a global audience.

The deal represents a broader effort to build out an expansive global content ecosystem, giving fans around the world greater access and engagement across platforms. By removing paywalls and maximizing accessibility, the strategy is designed to significantly increase reach, deepen cultural impact and accelerate audience growth.

“One of the things I always loved about Everybody Loves Raymond was that it was free to watch everywhere, said Rosenthal. “We are thrilled to announce that Somebody Feed Phil will move to YouTube, where our message of family, friendship, food, travel, and laughs can reach the most people.”

“Phil Rosenthal is one of the rare creators who consistently stays ahead of where the industry is going,” said Ben Samek, CEO Banijay Americas. He adds, “Partnering with a filmmaker and storyteller of his caliber is incredibly exciting for us. Alongside Banijay Americas and Banijay Rights, we are proud to support Phil as he ushers his brand into itsnext era. YouTube represents a natural evolution and a place where audiences can engage with his voice and humor as we build a global digital home for Phil Rosenthal World.”

Cathy Payne, CEO, Banijay Rights, said: “Our forward-thinking approach to YouTube and digital monetization is perfectly epitomized through this deal with Phil Rosenthal and Banijay Americas, as we continue to expand our YouTube, FAST and AVOD activity domestically and internationally.”

Together, Banijay Americas and Banijay Rights will provide end-to-end support across production, digital channel management and monetization, global distribution, and brand partnership strategy, leveraging its global infrastructure to drive the continued expansion of the brand across platforms and territories.

The collaboration also creates meaningful opportunities for brand partners, platforms and tourism boards to participate authentically within the evolving digital ecosystem aligning with the show’s celebratory global perspective and travel-driven storytelling. The initiative will be developed in partnership with Phil’s production company, Lucky Bastards, reinforcing a creator-led approach while leveraging Banijay Entertainment’s global infrastructure to expand the brand’s footprint worldwide. The partnership further underscores the latter’s evolution as a trusted partner for premium talent looking to meaningfully grow their digital footprint or make a strategic scaled leap into YouTube.