Media and entertainment powerhouse, Banijay Entertainment, today announces Last One Standing, a major new competition format co-developed by RTL Creative Unit and SimpelZodiak, part of Banijay Benelux for Videoland, RTL’s Dutch streaming service. The series will be exclusively unveiled today at Banijay Entertainment’s showcase at The London TV Screenings, and was selected for the company’s Genre Accelerator Fund, a global initiative which supports development investment for standout non-scripted ideas.

Set against a striking desert-like backdrop, Last One Standing follows a group of celebrities living together 24/7 in a stripped-back camp. This is not a survival test; it’s a battle for peak fitness performance. Across eight, 50-minute episodes, the celebrities take on elite-level trials engineered by top athletes, while an AI-powered fit room reveals their physical condition in real-time. The challenges test every dimension of performance – strength, endurance, speed, agility, mindset and agility, spotlighting each participant’s character, discipline and resilience. With no alliances, and no votes, anyone who loses or quits is instantly out. In the end, only one contender remains – the Last One Standing.  

James Townley, Chief Content Officer, Development says: “As we continue our drive in the sportainment space, Last One Standing arrives at the right moment, built through a co-creation between SimpelZodiak and RTL Creative Unit. Audiences everywhere are embracing fitness, prioritising mental resilience, and investing in personal growth, and this format channels that movement into high-stakes, elite-level entertainment. The creative integration of AI elevates the format, offering real-time, data-led insights, delivering a universal, character-driven competition where performance is everything.”

Justine Huffmeijer, Managing Director of SimpelZodiak says: “We set out to build a premium challenge engine that’s both demanding and purposeful, showcasing extraordinary physical feats while inspiring viewers. From the AI-powered fit room to the precision-designed trials, the series reflects the cultural shift towards health, longevity, and performance, and we believe it’s primed to create a passionate, highly engaged community on and off-screen.”

Last One Standing further expands SimpelZodiak’s ongoing expertise in co-development, following recent collaborations like Football Island, a first-of-its-kind football reality survival series co-produced with Banijay Benelux label Southfields and RTL Creative Unit, where a group of legendary former footballers are dropped into a remote tropical location, stadium status is stripped away, and survival is the ultimate game.

The new format will be showcased at The London TV Screenings 2026 alongside a slate of original and entertaining properties, including Football Island, 100 Knives, How Old is Your Brain?, Staying Alive, The Dinner, Who’s Guilty? and DecoMasters.