Balich Wonder Studio (a Banijay Live company) today confirms the appointment of Carlo Noseda as Chief Executive Officer of the prestigious global live entertainment group. The company, world leader in the creation and production of the most iconic Sport and Institutional Ceremonies, — with offices in Milan, Paris, Dubai and Riyadh — stands at the forefront of delivering live experiences distinguished by innovation, ambition and scale for major institutions, cultural and governmental organisations as well as distinguished luxury brands. As the business enters a new phase of growth, Noseda joins with a mandate to define and advance the group’s long-term expansion strategy. Under his leadership, the company will aim to further strengthen its market position and expand and diversify the delivery of iconic, large-scale projects that help shape culture worldwide.

Noseda will join Balich Wonder Studio on 1 March 2026 from M&C Saatchi Group Europe, which he built and has led as CEO since 2010, while also serving on the global executive leadership team of M&C Saatchi Group. Since the company’s inception, he has driven its strategic and creative development across key European markets, championing integration, innovation, partnerships and growth across the offices under his remit. In line with his forthcoming role at Balich Wonder Studio, his priority has consistently been the delivery of high-impact, culturally relevant projects for both Italian and international clients.

An internationally experienced executive, Noseda’s background spans advertising, brand strategy, entertainment, production and experiential marketing. With a strong track record in managing organic and inorganic growth initiatives, launching new ventures, leading mergers and acquisitions, and strengthening brand and production capabilities across territories.

Marco Balich, Chairman of Balich Wonder Studio, comments: “Carlo joins Balich Wonder Studio at a particularly meaningful moment in our journey – a time of strong creative ambition, sustained growth and a clear vision for the future. As we accelerate our expansion and diversification plans, we were seeking a strategic leader with the vision and capabilities to guide the business into its next phase of commercial success. In our new CEO, we have a globally experienced, multidisciplinary executive with a proven ability to drive innovation and growth at scale. We are excited to partner with him as we embark on this new chapter.”

Carlo Noseda adds: “It’s an amazing honour to join Balich Wonder Studio, a truly innovative Italian company recognized around the world for its creative excellence and groundbreaking live events and history-shaping immersive shows.  Live experiences have always been the engine that connects humans on an emotional level, which is needed now more than ever.  At this pivotal moment, I’m excited to build on the legacy created by the company’s talented partners to combine creativity, production and technology, to deliver iconic moments, memorable events and content while accelerating growth across new markets.”

In the past 18 months, Balich Wonder Studio has delivered ceremonies of unique standing, from the FIFA Club World Cup in the USA to the UEFA Champions League final show, to the African Cup in Morocco, at the same time delivering bespoke experiences for brands like Buccellati, Samsung, Dolce & Gabbana, Unipol, Ferrari, Esselunga and Bulgari, while passing through the Middle East with prestigious clients such as The Islamic Games and Minsk Global Forum.

Balich Wonder Studio was acquired by media and entertainment powerhouse Banijay Entertainment in 2023 and now sits as part of its Banijay Live portfolio, led by its CEO François de Brugada. Both units reside under the leadership of CEO Marco Bassetti.