Media powerhouse Banijay Entertainment has partnered with TheGreenShot, a Belgian greentech company on a dedicated solution for carbon data reporting across its 25-territory-strong production and live events footprint.

Since its inception in 2008, Banijay Entertainment has built a portfolio of over 130+ creative labels and a content catalogue of 220k+-hours of premium content comprising superbrands like Survivor, Big Brother, MasterChef, Peaky Blinders, Deal or No Deal and Black Mirror to name a few.

“In line with the wider industry’s significant transformation, Banijay Entertainment is committed to taking meaningful action in support of the goals of the Paris Agreement” said Edouard Minc, ESG Director at Banijay Entertainment. “Our challenge today lies in implementing a unified approach across all our territories to reduce the environmental impact of our activities and provide quality data to our clients and partners about our decarbonisation milestones. This means standardising our data collection methods and processes to ensure the accurate tracking and reporting of our carbon impact to inform a robust and strategic action plan for successful decarbonisation.”

Banijay Entertainment has chosen TheGreenShot’s GreenPro software to consolidate its global greenhouse gas accounting process, incorporating data from its worldwide operations. The tool will allow data from the group’s 130+ creative entities to be automatically aggregated at group level, while also generating carbon emissions reports by project at label level. The partnership will roll out in phases. Within a year, all of Banijay Entertainment’s carbon impact from productions is expected to be monitored through GreenPro.

“We are extremely proud of this new partnership, our first on a global scale,” said Véronique Pevtschin, co-CEO of TheGreenShot. “GreenPro will integrate with Banijay Entertainment’s financial system to provide a real-time view of its carbon footprint at both a consolidated global level and granular production level. This visibility will help identify and scale sustainable production practices.”

Over the past two years, GreenPro has already processed 83,000 documents and 152,000 financial transactions for 177 productions, measuring 43 500 MTCO 2 . The Banijay Entertainment partnership will significantly expand the solution’s reach and impact.