Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, and leading UK-based developer Tactile Games, today announce the launch of an innovative Match-3 puzzle game set in the world of leading animation brand Simon’s Cat (a Banijay UK company).
Rolling-out worldwide today on iOS, Android, and FireOS operating systems, Simon’s Cat Match! adopts the classic ‘Match-3’ concept that sees players move a series of tiles around an online puzzle board with one end goal: to make them disappear.
Featuring Simon’s Cat animations and playful characters, users of the F2P game can earn online currency as they unlock thousands of levels, unveil hidden objects, engage in garden battles, decorate cat-themed areas and take part in daily competitions; all set in a uniquely crafted Simon’s Cat-animated world.
Developed by Tactile Games as part of its ongoing licensing relationship with Banijay Rights, Simon’s Cat Match! provides a fully localised gaming experience in English, Dutch, French, German, Italian, Japanese, Korean, Portuguese, Spanish and Turkish languages. Licensed by Banijay Rights, this marks the latest Simon’s Cat online game and follows Simon’s Cat – Crunch Time, Simon’s Cat – Pop Time and Simon’s Cat – Story Time.
Mark Woollard, SVP Gaming & Gambling, Banijay Rights, said: “Simon’s Cat is nothing short of a global animation sensation, so to secure another gaming dimension to Simon Tofield’s much-loved creation marks yet another significant licensing moment for us at Banijay Rights. We’re in no doubt players of the game will have an evolving and engaging experience for years to come.”
Asbjoern Malte Soendergaard, CEO of Tactile Games, added: I’m thrilled to see Simon’s Cat Match! released to the world, offering fans a fresh and playful gaming experience. We’ve collaborated closely with Simon to bring his beloved IP to life in an exciting new way—one that captures the cheeky charm of Simon’s Cat while delivering a fun and engaging experience for our players, which is at the heart of everything we do at Tactile.”
Simon Tofield, Creator of Simon’s Cat, said: “Staying true to my original creation, this game captures the fun, quirky and cute charm that Simon’s Cat fans have grown to love. It has further expanded out the Simon’s Cat universe and I’m thrilled we’ve managed to include so many new and exciting characters that I am sure our players will love.”
Created by award-winning illustrator, animator and director, Simon Tofield, Simon’s Cat was first seen on YouTube in 2008. Part of Banijay UK, the brand is now a major global success, with over 3bn online views and 25m fans across TikTok, YouTube, Facebook, Instagram, and X. The Simon’s Cat brand also enjoys international success across multiple categories including gaming, publishing, and apparel.