Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies!, today announces new licensing deals for the Mr Bean brand, spanning multiple categories including apparel, accessories, gifting and toys.

The partnership with Hollywood Magic, signed through agent Spacetoon, incorporates apparel and accessories across MENA. UK licensing agent Bulldog has signed with Forbidden Planet for apparel, accessories, gift and home goods, available in stores across the UK and Eire, and online worldwide; Dalian Talent Group for a range of Mr Bean branded candles and air fresheners; and Nixy Children, for wind-up toys across EMEA.

2025 marks 35 years since Mr Bean first hit screens. It has been broadcast in 195 territories, with the series in continual distribution for 35 years. Co-created by Rowan Atkinson and Richard Curtis, the eponymous hero was played by Rowan Atkinson, who now voices the globally successful animated series, which launched in 2002. Mr Bean: The Animated Series, produced by Banijay’s Tiger Aspect Kids & Family, will return for a fourth season later this year. Banijay Kids & Family represents the worldwide licensing and merchandising rights for the Mr Bean brand.

Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family, says: “2025 is a milestone year for Mr Bean. We are celebrating 35 years of the brand and welcoming a new season of the animated series. Combined with our continued licensing efforts both globally and through our fantastic local agents, we are offering fans around the world new opportunities to engage with the brand across multiple touchpoints.”

Produced by Tiger Aspect Kids & Family (part of Banijay Kids & Family), season 4 of Mr Bean: The Animated Series (52×11) will launch later this year in partnership with Warner Bros. Discovery and ITVX, through deals agreed by Banijay Rights. Executive produced Tom Beattie and Rowan Atkinson, who also provides the voice, it will air on Cartoonito and HBO Max across EMEA, on Warner Bros. Discovery’s kids channels and streaming services across South East Asia and South Asia, and on ITVX Kids in the UK and Eire.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment. Its dedicated licensing division supercharges international commercial opportunities for its portfolio of brands, which includes animated spy-fi franchise Totally Spies! and comedy classic Mr Bean.