Content powerhouse, Banijay Entertainment, today announces the expansion of the iconic LEGO Masters, a format originated by Tuesday’s Child Television, with an all-new brand extension, LEGO Masters: Out of the Box.
Spearheaded by EndemolShine Nederland, this innovative iteration has been commissioned in three European markets, with the Netherlands, Finland and Poland the first territories to build outside of a studio, with EndemolShine Nederland, Banijay Finland and EndemolShine Poland producing for RTL, Nelonen and TVN, respectively, marking a significant milestone for the format’s evolution. These labels have seen long-running success with LEGO Masters, with Netherlands producing three series, Finland two others, and Poland four.
In this fresh take on the hit show, teams of skilled builders embark on an epic road trip through their country, constructing breathtaking LEGO masterpieces inspired by unique locations. Each challenge is intrinsically tied to the iconic surroundings — delivering builds that become a part of that environment.
Whether it’s restoring a stained glass window or crafting a nature-inspired masterpiece in beautiful natural surroundings, the location is not just a backdrop — it’s the core of the challenge. In striking mobile ‘Brick Pits’, LEGO bricks and materials are transported to various locations, where standout builds may be left as public displays. As with the original, the most impressive teams will compete for the title of LEGO Masters in the grand finale.
LEGO Masters has so far been ordered by 20 international broadcasters across Europe, the Americas and the Asia-Pacific region. The format was originally created by Tuesday’s Child Television and the LEGO Group, while Banijay Entertainment globally distributes the format and finished tape. LEGO Masters: Out of the Box is the first extension of the main show.
Lucas Green, Chief Content Officer, Operations, Banijay, says: “We see huge potential in creating a universe for LEGO Masters and expect these to be the first of many deals for the new take on the beloved show. The creative approach by EndemolShine Nederland played a key role in shaping this extension to the LEGO Masters brand. The format itself is universally popular with a co-viewing audience, and by taking the competition out the studio, LEGO Masters: Out of the Box offers a spectacular journey celebrating creativity, imagination, local history and culture.”
Jill Wilfert, SVP of Entertainment Partners & Content, the LEGO Group, says: “LEGO bricks have always been a medium through which people can express their creativity and celebrate what inspires them. With LEGO Masters: Out the Box, we are thrilled to see this potential come to life in new and exciting ways, and this format truly embodies the joy of building and pride of creation we believe in at the LEGO Group, fostering imagination and community while showcasing the incredible diversity of human creativity.”
LEGO Masters: Out the Box joins Banijay Entertainment’s extensive portfolio, alongside next-gen travellers like Good Luck Guys, Love Triangle and The Fifty, as well as superbrands MasterChef, Big Brother and Survivor. The company’s format hightlights for MIPCOM 2024 include Three Are The Champions, By Land, Air and Sea, Dream Home, Origin Odyssey, Headliners, The Never Ever Mets, Deal or No Deal Island, Dessert Masters and The Fortune Hotel. Banijay Entertainment adapts LOL: Last One Laughing for Prime Video in eleven markets; Love is Blind for Netflix in three countries, and is behind the highly-anticipated Netflix launch Bear Hunt.