Studio BRB are thrilled to announce a partnership with Endemol Shine North America, a Banijay Americas company, producers behind the hit series Deal or No Deal Island (NBC), MasterChef (FOX), LEGO Masters (FOX), Ripley (Netflix) and more. Together, the two companies will develop and produce an innovative unscripted social experiment show set to captivate audiences worldwide.

This collaboration marks a significant milestone for Studio BRB as it expands its footprint in the unscripted television landscape. Known for their creative storytelling and high-quality productions, Studio BRB will bring its unique vision and expertise to this ambitious project, while leveraging Endemol Shine North America’s extensive experience and successful track record in producing hit reality and competition series.

Executive Producer of Studio BRB, Jenni Baynham said: “We are incredibly excited to partner again with our friends at Endemol Shine North America on this groundbreaking project. They bring unmatched experience and creativity that can help us take our projects to the next level.”

Pitching of the new format is set to begin later this summer. The upcoming show promises to deliver compelling content that will attract a broad audience, combining the thrill of a high stakes competition with the intrigue of a social experiment setting.