Banijay Kids & Family Secures Licensing Agents and Plush Deal for Mr Bean

20 May, 2024

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies!, today announces it is representing the worldwide licensing and merchandising rights for the Mr Bean brand. It has secured three agents internationally, and confirms a deal for a plush collectable with consumer products marketing company, Danbury Mint.

Representing the brand will be Bulldog in the UK, WP Brands in Australia and New Zealand, and Black White Orange in the Indian sub-continent. Additionally, Banijay Kids & Family has signed a deal for a Steiff collectable Mr Bean Bear with Danbury Mint for the US, Germany, and the UK.

At the start of the year, it was announced Mr Bean: The Animated Series had been commissioned for a fourth run, produced by Tiger Aspect Kids & Family, in partnership with Warner Bros. Discovery and ITVX, through deals agreed by Banijay Rights. Executive produced and voiced by Rowan Atkinson, it will air on Cartoonito and HBO Max across EMEA, on Warner Bros. Discovery’s kids channels and streaming services across South East Asia and South Asia, and on ITVX Kids in the UK and Eire from 2025.

Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family, says: “Mr Bean is a globally loved icon that has maintained unrivalled worldwide appeal for 30+ years. We are proud to be representing the brand, and with Bulldog, WP Brands and Black White Orange in place, we have the perfect partners to trigger an ambitious and extensive licensing programme, which meets the huge appetite from fans across the world.”

One of the licensing industry’s leading agencies, Bulldog Licensing, works with many of the world’s top brand owners to develop merchandise programmes ready for the international and domestic licensing markets. WP Brands, based in Melbourne, Australia, partners with and manages some of the world’s largest consumer product brands and licenses. Mumbai-based Black White Orange, (BWO) is a one-stop-shop for brand owners looking to expand into new Consumer Product categories, through Licensing & Merchandising or Strategic Partnerships. With an unwavering dedication to pushing boundaries and achieving “firsts”, BWO continues to strive for excellence, leaving an indelible mark in the Brand Licensing industry. And united by the Mr Bean brand, they are collectively a true licensing force.

Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.