Black Country Living Museum Extends Official Peaky Blinders Partnership

3 May, 2023

Banijay Brands, the commercial arm of content powerhouse, Banijay, in collaboration with Peaky Blindersseries-owner, and producer, Caryn Mandabach Productions, today announces the extension of its partnership with Black Country Living Museum, to 2025. In keeping with the agreement, the venue will continue to host the hugely successful show-themed live experience nights.

Peaky Blinders Nights gives visitors the chance to step into the world of the 1920s as they are treated to an evening that immerses them in the world of the global hit series. With key filming locations such as ‘Charlie’s Yard’ available to visit, the experience captures the essence of the award-winning crime drama, making it popular amongst TV enthusiasts and fans alike. Tickets for this year’s evenings are available to buy from Wednesday 10 May at 12noon.

The partnership extension continues to strengthen the diverse Peaky Blinders licensing portfolio, which spans gifting, gaming, live experience, apparel and accessories.

Alice Bernadi, Director of International Brand Licensing, Banijay Brands comments: “The demand for Peaky Blinders across the licensing industry has been incredible and Banijay Brands is committed to working with partners that emulate the high-quality associated with the series. The show’s products and experiences continue to generate huge excitement with the loyal fan base, which is eager for more, and the popularity of Black Country Living Museum’s Peaky Blinders Nights is testament to that.”

 Carol King, Director of Programmes at Black Country Living Museum, adds: “We have been so proud of our relationship with Peaky Blinders ever since it was first filmed here back in 2013 and have keenly supported the show through every season ever since. Our unforgettable Peaky Blinders Nights have been delighting visitors for several years now, bringing authentic locations and stories to life in our atmospheric setting. We are excited to extend our official partnership with the brand and continue to bring the world of the Peaky Blinders to life with our special events.”

 Caryn Mandabach, Founder & Chief Executive, Caryn Mandabach Productions said: “We are proud to continue the partnership with Black Country Living Museum, giving fans the opportunity to be part of a special moment that contributes to never-ending growth of the brand worldwide.”

The multi-award-winning gangster series was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). Set in the violent streets of Birmingham in the 1920s, Peaky Blinders portrays the brutal evolution of leader Tommy Shelby from criminal leader to legitimate businessman and member of parliament, always at the side of his brother Arthur Shelby. The series is owned and produced by Caryn Mandabach Productions and co-produced with Banijay’s Tiger Aspect Productions. Caryn Mandabach Productions owns the global Peaky Blinders brand.

Banijay Brands, the brand and commercial division of international content producer and distributor Banijay, represents a range of global ancillary rights for the Peaky Blinders brand, which enjoys international success across multiple categories including gifting, gaming, live experience, apparel, accessories, and essentials. Officially licensed products specifically have been a proven hit with consumers and retailers to date, with over 40 licensees across multiple territories.