Attraction announces an important deal with content powerhouse Banijay for the international distribution of its brand-new hit format Love is a Highway (Coeur de trucker) following its selection by Fresh TV at MIPTV.

Love is a Highway is a heartwarming dating reality format that follows single truckers on a unique road trip to find love. The show, commissioned by Canada’s TV5-UNIS TV, combines romance, travel and adventure as contestants embark on a journey across stunning destinations and deepening emotional connections along the way.

“We are thrilled to bring this great format to the market” said Helen Greatorex, Head of Format Acquisitions at Banijay. “It is a fresh and authentic take on the dating reality genre, with its unique road trip concept that will resonate with global audiences seeking love and adventure.”

“Attraction is delighted to partner with Banijay for the first time. Its enthusiasm for Love is a Highway is palpable and gives us great hope for the international success of the format,” adds Richard Speer, CEO of Attraction. “Banijay’s global reach, extensive experience, and strong track record in content distribution make it the perfect partner to help us take this format to new heights.”