Banijay Iberia (a Banijay company) announces it is a sponsoring partner of Fundación Diversidad, the largest European business movement of diversity and inclusion. The company will promote the principles of equality, inclusivity and anti-discrimination among its staff, as well as between collaborators, suppliers, and clients.
Banijay Iberia, a group that includes Cuarzo Producciones, Diagonal TV, Endemol Portugal, Gestmusic, Magnolia, Shine Iberia, Tuiwok Estudios and Zeppelin, among other production companies, has demonstrated its commitment to diversity and inclusivity through its broad offering of series and its casting and recruitment.
Pilar Blasco, CEO, Banijay Iberia, says: “At Banijay Iberia, we believe in the potential of culture and the power of audio-visual products to build a more inclusive, accessible, and supportive society, which fosters positive change. We are hugely sensitive to social realities and we preserve diversity in our content. In parallel, internally at Banijay, we have employee resource groups promoting respect and equality, such as Banijay Embrace, Banijay Pride, Banijay Disability and Banijay Elle. By joining Fundación Diversidad, we reaffirm our commitment to creating safe, open, and responsible environments, for all the people who work with us.”
Sonia Río, Director, Fundación Diversidad, added: “The incorporation of Banijay Iberia into the Foundation is important because we believe that the culture, entertainment and media sector has a fundamental role in the transformation of society and, furthermore, it is capable of taking this message to mass audiences. It is necessary for companies in this sector to have diverse and inclusive workforces, and to put this diversity at the centre of innovation, to broaden the industry’s competitive offering of authentic storytelling, and making, for audiences and clients alike.”