Banijay Kids and Family today confirms the appointment of Lizzy Gray as Brands and Marketing Director. In the new role, she will be responsible for devising, executing and overseeing the overall global brand and marketing strategy for the business’ standout portfolio of titles.
Gray joins from eOne where she served as Vice President, Global Brand Marketing, My Little Pony. Her previous roles include global brand management and marketing positions at Mattel, Inc, HIT Entertainment, BBC Studios and The Walt Disney Company, where she worked on global brands including Thomas & Friends, BBC Earth and Dancing with the Stars.
Reporting into Delphine Dumont, Banijay Kids & Family’s Chief Commercial Officer, Gray will work alongside the production, distribution and commercial teams to supercharge the global performance of the company’s brands.
Delphine Dumont says: “Lizzy has a proven track record working with major global brands and delivering fully integrated brand and marketing strategies, and we are delighted to have her on board. Her appointment signifies Banijay Kids & Family’s wider ambitions to significantly grow the commercial performance of our enviable catalogue and create a long-term vision for each of our titles.”
Lizzy Gray added: “Banijay Kids & Family is home to a brilliant array of IP that resonates with worldwide audiences and presents huge growth opportunities. I’m looking forward to working with the whole team to build out global strategies for these brands and see them reach their full potential.”
Banijay Kids & Family is home to a catalogue of popular, creative, and successful programming across animation and live-action series for kids and families worldwide. Notable titles include Aliens Love Underpants, Corpse Talk, Ivy & Bean, Lolirock, Mister Maker, Mr Bean: The Animated Series, Mumfie, Silverpoint, Street Football, Tear Along the Dotted Line, Ted’s Top Ten, The Unstoppable Yellow Yeti, Topo Gigio, Totally Spies! and When I Was Your Age.