Banijay today announces four local versions of Good Luck Guys will launch on Prime Video in Sweden, Denmark, Norway and Finland. They will be produced by Banijay Nordic companies Meter TV, Mastiff Denmark, Mastiff Norway and Banijay Finland.
Good Luck Guys follows six duos of influencers and reality stars, with more skills for social media than for life in the wild, as they set out on a frantic adventure in rural Thailand. Fuelled by a burning wish to discover their inner hero, the pairs are on a mission to show there is more to them than meets the eye and could very well discover wealth is not the most important thing in life. They are all accustomed to the luxury of big city life, so going back to basics and living without their usual glitzy comforts will truly be the challenge of a lifetime. Who will be the last pair left standing? The winners will not only uncover the long-lost treasure and receive the appropriate amount of glory and honour, but they’ll be also able to call themselves “True Adventurers…” of sorts.
The format was created by Banijay Productions in France, where the series has aired successfully for five seasons on W9.