Banijay Benelux, the leading home for content producers across the Netherlands and Belgium, has expanded its board of directors to include a new Chief Operating Officer – Alex Doff. Sitting on the board with CEO, Peter Lubbers and CFO, Colin Delahay, he will also continue as Managing Director, NL Film.

In his new role, Doff, collaborating closely with the territory’s production labels, will be responsible for the business and organisational management of Banijay Benelux. As part of his remit, he will also oversee its Legal, Operations and Business Affairs departments. Elsewhere, Delahay will take care of Finance, IT and M&A, and Lubbers, the overarching group and talent leadership.

Peter Lubbers, CEO Banijay Benelux: “With Alex, we have gained a reliable, strategic, and above all, pleasant business partner, who knows the market both on a local and international level. With years of experience within the media, on a financial and business level, he brings an enormous network, and his passion for film and television is invaluable for our organisation.”

Alex Doff, COO Banijay Benelux: “Banijay Benelux is a truly creative hub, where every conceivable genre is developed and produced by our labels. A versatile group that offers true opportunity and growth prospects for its talent, there is so much potential for growth and I look forward to working with Peter and the wider team on maximising it.”

Doff began his career at John de Mol Productions, after which he worked for four years as Business Director at Endemol. Then taking on a short adventure at RTL, where he was responsible for the acquisition of Dutch Content, he moved to Talpa Productions as Business Director and later became Manager Operations of Talpa International. A few years on, he was appointed Business Director of Talpa Fiction and also held the position of Finance Director of Talpa Global. In 2020, he joined ITV Global Entertainment as Finance Director and in March 2022, moved to NL Film as Managing Director.