Banijay Germany announces continued growth in the tech and influencer realm via new partnership with influence.vision.
As the largest independent producer of TV, digital and live content in Germany, Banijay Germany aims to further professionalise influencer marketing by combining its high-quality storytelling and talent relationships, with influence.vision’s technology, platform and content creator expertise.
Founded in 2017, the Austrian start-up is an all-in-one solution for influencer marketing, present in three territories with customers throughout Europe. To date, influence.vision has connected over 1000 brands and content creators on a common platform. It has implemented campaigns for numerous brands including Dyson, NordVPN, Universal Pictures, and refurbed, and also offers individual campaign consulting and integrated reporting to measure conversion and campaign goals. The start-up is completely agnostic to social media and works with creators across YouTube, TikTok, Instagram, Podcast, and Facebook.
Marcus Wolter, CEO Banijay Germany says: “influence.vision is the best platform to connect brands with influencers and therefore, a great fit for us to build on our offerings in this important space. The brand’s marketplace is a consistent, and strategic addition to our ecosystem, and in Florian and Branko, we have two smart, highly talented young entrepreneurs. I am very much looking forward to collaborating with them to shape the content creator economy of the future.”
Branko Markovic, Co-Founder & Co-CEO influencer.vision: “As a fast-growing tech start-up, the market in which you operate is crucial. Internationally, influencer marketing is currently estimated at $16.4 billion and is growing by 40% annually. It is our ambition to set the industry standard, and a global business like Banijay is the perfect partner for this.”
Florian Bösenkopf, Co-Founder & Co-CEO influencer.vision: “The exciting thing about this partnership is that we have a common vision with Banijay that is very unique in the current influencer market. Influencers and content creators are more than just pure reach, they are digital storymakers in their own right. The group and its creatives have been helping to shape the zeitgeist of our society for many years, and as a tech player, we can use it to connect the best content creators and artists under one brand and develop the most creative concepts for advertisers.”
Banijay Germany is an association of independent entertainment producers and entrepreneurs. Made up of 20 labels, the entity is behind numerous well-known brands including Celebrity Big Brother, LEGO® Masters, Schlag den Star, Battle of the Reality Stars, Temptation Island, Tatort Dresden, The Masked Singer and, Kitchen Impossible.