Banijay today announces its Banijay Benelux label, TVBV will produce a show, in collaboration with ITV and NOS, for Giro555’s ‘Together in Action for Ukraine’ campaign. It will be broadcast on Monday 7th March at 8:30 pm on SBS6, RTL 4 and NPO1.
Hosted by Chantal Janzen and Rob Kemps, the show will aim to raise as much money as possible for those affected by the humanitarian emergency. Throughout the evening Janzen and Kemps will be joined by other famous faces such as Dionne Stax, Britt Dekker and Hila Noorzai, who will all present from different locations around the Netherlands such as the Institute for Sound and Vision. Additionally, Jeroen Pauw and Eva Jinek will welcome guests to the studio.
Peter Lubbers, CEO Banijay Benelux says: “We reach millions of people every day with the content we produce within Banijay Benelux labels. We know better than anyone what impact the stories we tell make on individuals, on groups, on an entire society. The situation that is deeply affecting and upsetting the whole world is an unimaginable reality for 44 million Ukrainians. As an organisation, we see it as a duty to take action.”
Kees Zevenbergen, action chairman of Giro555 comments: “As aid organisations we are deeply moved by the enormous support expressed here in the Netherlands. A great signal of solidarity for the people of Ukraine and the many hundreds of thousands of refugees. They desperately need our support.”
This production is part of a larger contribution from Banijay Benelux. From Monday 7th March all employees will be offered the opportunity to donate to the people of Ukraine. From that day onwards, the office in Amsterdam will have a special stand where you will receive a symbolic Ukrainian flag with each donation made to Giro555. The company has committed to doubling the total amount of donations raised from the employees. In addition, Banijay Benelux’s foundation, Banijay Benelux For Kids will also make a donation of 5,000 euros.