Banijay UK are backing leading drama producer Iona Vrolyk in her own label, Double Dutch.
The new label will capitalise on Iona’s reputation for developing and producing popular, original, returning series and her excellent relationships with top writing talent.
Iona joined Tiger Aspect in 2013 and during her time with the company has developed and produced a range of successful, returning series for UK broadcasters. Her credits include Cuffs (BBC One), The Good Karma Hospital (ITV) and Intergalactic (Sky One).
Working closely and having enduring relationships with a range of established and up and coming writers, Iona’s most lasting collaboration is with UK showrunner Julie Gearey.
They first worked together on hit shows Secret Diary of a Call Girl (ITV 2) and Prisoners’ Wives (BBC One) before developing and executive producing Cuffs (BBC One) and most recently Intergalactic (Sky One). Through Double Dutch they are keen to build on their reputation for delivering high-end, entertaining and character-led series.
Lucinda Hicks said; “Start-ups are hard, we all know that, but when you have exceptional talent like Iona at the helm, the decision to just go for it is made easy. She has a rock-solid reputation for delivering popular, returning titles. She understands how to be commercial but won’t compromise on creative ambition. Writers love working with her and so do we.”
Iona Vrolyk added; “I am enormously excited to be launching Double Dutch at such a dynamic time in our industry. Double Dutch will focus on delivering high-end character-led original series. Julie Gearey and I already have exciting developments underway and I can’t wait to build a new slate of projects with the many wonderful writers that I have worked with in the past, as well developing new relationships too.”
The company will launch with immediate effect.