Banijay Rights today confirms it has secured Matt Creasey as EVP, Sales, Co-Productions & Acquisitions, Rest of the World. The announcement follows Banijay’s recent acquisition of Endemol Shine Group and onward integration of the two global businesses.
Creasey, who will report to Banijay Rights’ CEO, Cathy Payne, joins the leading sales division from Endemol Shine International, where, until now, he served as EVP, Sales and Acquisitions. Continuing to operate from Los Angeles, he will oversee all sales operations and the team for territories outside EMEA.
Having joined Endemol Shine International back in 2006 as Director of Sales, Distribution, Creasey has spent his career to date selling and exploiting some of the world’s largest entertainment brands. With an invaluable client base, cross-platform sales experience, unrivalled knowledge of the catalogue and extensive commercial wisdom, he will work closely with Banijay Rights’ newly-appointed leadership team to set the strategy and grow the business across his assigned territories. Exploring opportunities across linear, SVOD and AVOD, he will also handle scripted co-productions in the US and rest of the world, alongside sales and acquisitions.
Prior to his significant stint at Endemol Shine International, Creasey was Head of Sales at Celador International.
Cathy Payne, CEO, Banijay Rights comments: “Matt has long been a highly-valued senior member of the Endemol Shine team and I could not be more pleased to have him joining me at Banijay Rights. He has an undisputed knowledge of the industry and is sure to thrive in his new position leading rest of the world across the united catalogues.”
Matt Creasey adds: “Bringing together an unrivalled catalogue of global hits, a hugely talented team and an impressive sales network, Banijay Rights now stands as one of the world’s biggest distribution leaders, and what better place to call home. I’m looking forward to working with Cathy again and can’t wait to get started on driving maximum value for our treasure trove of IP in the US and beyond.”
Banijay Rights’ extensive multi-genre catalogue of over 88,000 hours of content now comprises key brands including Survivor, Big Brother, Peaky Blinders, Temptation Island, MasterChef, Wallander, Mr Bean, The Wall, Fort Boyard and Deal or No Deal.