Today at NewFronts Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form and Vertical Networks, announced a partnership with Banijay Group, which has a joint venture with The Natural Studios, to launch the Bear Grylls Digital Network. The partnership will produce digitally native shows, bringing the far-reaching world of Bear Grylls through multiple series to social platforms like never before.
Team Whistle, Banijay and The Natural Studios will build the leading digital-only network for brand-safe, outdoor lifestyle and adventure programming, with content and series featuring Bear Grylls and Team Whistle talent. With travel currently on hiatus for most people around the world, Bear’s global adventures serve to encourage viewers of all ages to be inspired to explore and be challenged to go for it in their lives – and to be empowered with adventure skills. The forthcoming network’s slate of series reaches young audiences through Team Whistle’s expertise in relatable, uplifting content to introduce a new generation of adventurers to the outdoor icon’s shows.
“This is about giving people access to the coolest tips and tricks of survival, as well as a look behind-the-scenes of my adventures, my life and my friends,” said Bear Grylls. “Ultimately, we want to empower people to be able to survive and thrive in the wild and in life.”
“At The Natural Studios, we continue to strive to bring adventure and the great outdoors direct to people’s homes,” said Delbert Shoopman, Co-CEO, The Natural Studios. “Social provides that instant sense of intimacy and immediacy that fans and adventurers love. We can’t wait to get started on introducing our followers to more of our friends and remarkable fellow adventurers.”
“Team Whistle’s positive and relatable media network reaches massive audiences with programming centered around lifestyle, sports, gaming and entertainment content, and Banijay and The Natural Studios are the perfect partners to bring the wild world of Bear Grylls to our viewers,” said Michael Cohen, president of Team Whistle. “Bear is a household name in outdoor and survival content, and these new digitally native shows will bring our uplifting attitude to a whole new world of outdoor adventure.”
“Bear is a class act and a real force for good. He is the outdoor category,” said Benjamin Simon, head of Tiny Horse’s advertising sales group, Palomino. “I’ve had the good fortune to work with Bear on a handful of projects over the years and we’re thrilled to be reunited again as a part of Team Whistle. Now, in partnership with Banijay and The Natural Studios, we will bring a new slate of digital-first shows to young audiences, in collaboration with advertisers, that take audiences out of their comfort zones through new outdoor challenges and adventures.”
The Bear Grylls digital network series will be distributed globally across Bear’s social channels including YouTube, Snap, Instagram, Facebook and more, and integrated with talent from those platforms. Team Whistle’s 4.2 billion global video views per month will be bolstered by introducing a new generation of young adventurers to Bear Grylls shows. With Palomino – recently voted a top 5 most trusted media sales group by The Myers Report– exclusively representing and leading advertising sales for the network, brands can also tap into a new generation of outdoor enthusiasts.
The network will launch this fall and include several new formats developed specifically for this partnership.